| Product Code: ETC179623 | Publication Date: Aug 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
In 2024, India continued to be a significant importer of potato flakes, with top supplier countries including Bangladesh, Germany, and Belgium. Despite a negative Compound Annual Growth Rate (CAGR) from 2020-24, the high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. The notable decline in growth rate from 2023-24 may be a result of various factors impacting the import market for potato flakes in India, suggesting potential shifts in consumer preferences or supply chain challenges. Monitoring these trends will be crucial for stakeholders in the potato flakes industry.
India potato flakes market is expected to experience significant growth in the near future due to increasing demand from food & beverage players and rising health consciousness among consumers. The country has some of the world???s best potatoes, with a wide variety of species grown across different states. Potato flakes are widely used in fast food items like French fries, chips, wedges etc., which are becoming increasingly popular due to convenience and high-quality packaging. Furthermore, growing demand for ready-to-eat products such as mashed potatoes and instant noodles is likely to drive industry revenue over the forecast period.
One of the major drivers for this market growth is an increase in health awareness among India consumers leading them towards healthier food options such as potato flakes made from natural ingredients without added preservatives or artificial colors/flavors. Additionally, factors such as rapid urbanization; changing lifestyles; increased disposable incomes; increased expenditure on processed foods; and rise in fast-food outlets & restaurants are also contributing towards positive market sentiments for India potato flakes market. Additionally, technological advancements around packaging solutions have enabled manufacturers to process products more efficiently while maintaining their freshness at lower costs compared to traditional processing methods.
The major challenge faced by this industry is availability of cheaper substitutes which can offer similar quality at lower prices compared to potato flakes produced locally in India or imported from other countries resulting in price wars between different brands that could potentially reduce margins for all parties involved. There are also concerns regarding food safety regulations related specifically exports since many countries have stringent requirements that need be met before any product can be shipped out thereby further adding cost pressure on producers making it difficult compete against international players who may not face same regulatory hurdles when exporting into markets abroad
Major players operating within India potato flakes market include McCain Foods Ltd., Bindi Foods Pvt. Ltd., Ayush Agro Industries Limited , Fresh Spudz (Foodland Group), Agronomix Food Solutions Pvt Ltd., Riddhi Siddhi Food Products Private Limited , Raj Consultancy Services (RCS) , Vidya Sagar Processing Units Private Limited amongst others
| 1 Executive Summary | 
| 2 Introduction | 
| 2.1 Key Highlights of the Report | 
| 2.2 Report Description | 
| 2.3 Market Scope & Segmentation | 
| 2.4 Research Methodology | 
| 2.5 Assumptions | 
| 3 India Potato Flakes Market Overview | 
| 3.1 India Country Macro Economic Indicators | 
| 3.2 India Potato Flakes Market Revenues & Volume, 2020 & 2030F | 
| 3.3 India Potato Flakes Market - Industry Life Cycle | 
| 3.4 India Potato Flakes Market - Porter's Five Forces | 
| 3.5 India Potato Flakes Market Revenues & Volume Share, By End Use, 2020 & 2030F | 
| 3.6 India Potato Flakes Market Revenues & Volume Share, By Nature, 2020 & 2030F | 
| 4 India Potato Flakes Market Dynamics | 
| 4.1 Impact Analysis | 
| 4.2 Market Drivers | 
| 4.2.1 Increasing consumer preference for convenience foods | 
| 4.2.2 Growing awareness about the nutritional benefits of potato flakes | 
| 4.2.3 Rise in demand for processed potato products in India | 
| 4.3 Market Restraints | 
| 4.3.1 Fluctuating raw material prices affecting production costs | 
| 4.3.2 Competition from other snack and convenience food products in the market | 
| 5 India Potato Flakes Market Trends | 
| 6 India Potato Flakes Market, By Types | 
| 6.1 India Potato Flakes Market, By End Use | 
| 6.1.1 Overview and Analysis | 
| 6.1.2 India Potato Flakes Market Revenues & Volume, By End Use, 2020-2030F | 
| 6.1.3 India Potato Flakes Market Revenues & Volume, By Business to Consumers, 2020-2030F | 
| 6.1.4 India Potato Flakes Market Revenues & Volume, By Hypermarket/Supermarket, 2020-2030F | 
| 6.1.5 India Potato Flakes Market Revenues & Volume, By Convenience Store, 2020-2030F | 
| 6.1.6 India Potato Flakes Market Revenues & Volume, By Specialty Store, 2020-2030F | 
| 6.1.7 India Potato Flakes Market Revenues & Volume, By Traditional Grocery, 2020-2030F | 
| 6.1.8 India Potato Flakes Market Revenues & Volume, By Online Retailers, 2020-2030F | 
| 6.1.9 India Potato Flakes Market Revenues & Volume, By Animal Feed, 2020-2030F | 
| 6.1.10 India Potato Flakes Market Revenues & Volume, By Animal Feed, 2020-2030F | 
| 6.2 India Potato Flakes Market, By Nature | 
| 6.2.1 Overview and Analysis | 
| 6.2.2 India Potato Flakes Market Revenues & Volume, By Organic, 2020-2030F | 
| 6.2.3 India Potato Flakes Market Revenues & Volume, By Conventional, 2020-2030F | 
| 7 India Potato Flakes Market Import-Export Trade Statistics | 
| 7.1 India Potato Flakes Market Export to Major Countries | 
| 7.2 India Potato Flakes Market Imports from Major Countries | 
| 8 India Potato Flakes Market Key Performance Indicators | 
| 8.1 Consumer demand trends for potato flakes | 
| 8.2 Adoption rate of potato flakes in various regions of India | 
| 8.3 Number of new product launches in the potato flakes market in India | 
| 9 India Potato Flakes Market - Opportunity Assessment | 
| 9.1 India Potato Flakes Market Opportunity Assessment, By End Use, 2020 & 2030F | 
| 9.2 India Potato Flakes Market Opportunity Assessment, By Nature, 2020 & 2030F | 
| 10 India Potato Flakes Market - Competitive Landscape | 
| 10.1 India Potato Flakes Market Revenue Share, By Companies, 2023 | 
| 10.2 India Potato Flakes Market Competitive Benchmarking, By Operating and Technical Parameters | 
| 11 Company Profiles | 
| 12 Recommendations | 
| 13 Disclaimer |