| Product Code: ETC4395925 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
In the realm of analytics, the prescriptive analytics market in India is gaining prominence. Organizations are moving beyond descriptive and predictive analytics to leverage prescriptive analytics for actionable insights. This market offers businesses recommendations for optimizing their strategies, operations, and decision-making processes. The demand for more sophisticated analytics tools that provide actionable guidance is driving the growth of prescriptive analytics solutions in India.
The India prescriptive analytics market is on the rise as businesses realize the need to move beyond descriptive and predictive analytics. Companies are leveraging prescriptive analytics to optimize their decision-making processes by providing actionable insights and recommendations. The growth is driven by the need to enhance operational efficiency, reduce costs, and gain a competitive edge. The convergence of data analytics and artificial intelligence is allowing organizations to not only understand what might happen but also how to make it happen in their favor, making prescriptive analytics a key driver of growth.
Prescriptive analytics in India confronts challenges in recommending optimal actions based on data-driven insights. Ensuring that recommendations align with business goals and real-world constraints is complex. Data accuracy and handling uncertainty in decision-making are important considerations.
The COVID-19 pandemic disrupted the India prescriptive analytics market, as businesses faced unprecedented challenges. Many companies shifted their focus from long-term planning to short-term survival, impacting the adoption of prescriptive analytics solutions. However, the need for agility and quick decision-making led to a resurgence in interest in prescriptive analytics as the pandemic persisted. Organizations sought to optimize their operations and supply chains while dealing with fluctuating demand and supply constraints. Prescriptive analytics played a crucial role in helping businesses adapt to the changing landscape. The India prescriptive analytics market is expected to rebound and grow, as companies increasingly recognize the importance of proactive decision-making to stay competitive in a volatile business environment.
In the India Prescriptive Analytics Market, major players like IBM Corporation, SAS Institute Inc., Accenture Plc, and TCS (Tata Consultancy Services) offer advanced prescriptive analytics solutions. These companies help India organizations optimize decision-making by providing actionable recommendations based on data analysis, thereby improving operational efficiency and strategic planning in a data-driven business landscape.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Prescriptive Analytics Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Prescriptive Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 India Prescriptive Analytics Market - Industry Life Cycle |
3.4 India Prescriptive Analytics Market - Porter's Five Forces |
3.5 India Prescriptive Analytics Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.6 India Prescriptive Analytics Market Revenues & Volume Share, By Data Type, 2021 & 2031F |
3.7 India Prescriptive Analytics Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.8 India Prescriptive Analytics Market Revenues & Volume Share, By Deployment Mode, 2021 & 2031F |
3.9 India Prescriptive Analytics Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
3.10 India Prescriptive Analytics Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 India Prescriptive Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of advanced technologies in various industries |
4.2.2 Rising demand for data-driven decision-making processes |
4.2.3 Government initiatives to promote digital transformation in India |
4.3 Market Restraints |
4.3.1 Lack of skilled professionals in the field of prescriptive analytics |
4.3.2 High initial investment cost for implementing prescriptive analytics solutions |
4.3.3 Concerns regarding data privacy and security |
5 India Prescriptive Analytics Market Trends |
6 India Prescriptive Analytics Market, By Types |
6.1 India Prescriptive Analytics Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 India Prescriptive Analytics Market Revenues & Volume, By Application , 2021-2031F |
6.1.3 India Prescriptive Analytics Market Revenues & Volume, By Risk Management, 2021-2031F |
6.1.4 India Prescriptive Analytics Market Revenues & Volume, By Operation Management, 2021-2031F |
6.1.5 India Prescriptive Analytics Market Revenues & Volume, By Revenue Management, 2021-2031F |
6.1.6 India Prescriptive Analytics Market Revenues & Volume, By Network Management, 2021-2031F |
6.1.7 India Prescriptive Analytics Market Revenues & Volume, By Workforce Management, 2021-2031F |
6.1.8 India Prescriptive Analytics Market Revenues & Volume, By Supply Chain Management, 2021-2031F |
6.2 India Prescriptive Analytics Market, By Data Type |
6.2.1 Overview and Analysis |
6.2.2 India Prescriptive Analytics Market Revenues & Volume, By Unstructured, 2021-2031F |
6.2.3 India Prescriptive Analytics Market Revenues & Volume, By Semi-Structured, 2021-2031F |
6.2.4 India Prescriptive Analytics Market Revenues & Volume, By Structured, 2021-2031F |
6.3 India Prescriptive Analytics Market, By Component |
6.3.1 Overview and Analysis |
6.3.2 India Prescriptive Analytics Market Revenues & Volume, By Software, 2021-2031F |
6.3.3 India Prescriptive Analytics Market Revenues & Volume, By Services, 2021-2031F |
6.4 India Prescriptive Analytics Market, By Deployment Mode |
6.4.1 Overview and Analysis |
6.4.2 India Prescriptive Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
6.4.3 India Prescriptive Analytics Market Revenues & Volume, By On-premises, 2021-2031F |
6.5 India Prescriptive Analytics Market, By Organization Size |
6.5.1 Overview and Analysis |
6.5.2 India Prescriptive Analytics Market Revenues & Volume, By Large enterprises, 2021-2031F |
6.5.3 India Prescriptive Analytics Market Revenues & Volume, By Small and medium-sized enterprises (SMEs), 2021-2031F |
6.6 India Prescriptive Analytics Market, By Vertical |
6.6.1 Overview and Analysis |
6.6.2 India Prescriptive Analytics Market Revenues & Volume, By BFSI, 2021-2031F |
6.6.3 India Prescriptive Analytics Market Revenues & Volume, By Retail and eCommerce, 2021-2031F |
6.6.4 India Prescriptive Analytics Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.6.5 India Prescriptive Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.6.6 India Prescriptive Analytics Market Revenues & Volume, By Travel and Hospitality, 2021-2031F |
6.6.7 India Prescriptive Analytics Market Revenues & Volume, By Energy and Utilities, 2021-2031F |
7 India Prescriptive Analytics Market Import-Export Trade Statistics |
7.1 India Prescriptive Analytics Market Export to Major Countries |
7.2 India Prescriptive Analytics Market Imports from Major Countries |
8 India Prescriptive Analytics Market Key Performance Indicators |
8.1 Average time taken for decision-making processes to be completed with the help of prescriptive analytics |
8.2 Percentage increase in operational efficiency after implementing prescriptive analytics solutions |
8.3 Number of successful prescriptive analytics projects implemented within a specific time frame |
9 India Prescriptive Analytics Market - Opportunity Assessment |
9.1 India Prescriptive Analytics Market Opportunity Assessment, By Application , 2021 & 2031F |
9.2 India Prescriptive Analytics Market Opportunity Assessment, By Data Type, 2021 & 2031F |
9.3 India Prescriptive Analytics Market Opportunity Assessment, By Component, 2021 & 2031F |
9.4 India Prescriptive Analytics Market Opportunity Assessment, By Deployment Mode, 2021 & 2031F |
9.5 India Prescriptive Analytics Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
9.6 India Prescriptive Analytics Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 India Prescriptive Analytics Market - Competitive Landscape |
10.1 India Prescriptive Analytics Market Revenue Share, By Companies, 2024 |
10.2 India Prescriptive Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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