Market Forecast By Ingredient (Bacteria , Yeast), By Product Type (Functional Food & Beverages, Dietary Supplements, Feed), By End User (Human , Animal) And Competitive Landscape
| Product Code: ETC4536985 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
According to 6Wresearch internal database and industry insights, the India Probiotics Market is projected to grow at a compound annual growth rate (CAGR) of 9.2% during the forecast period (2025–2031).
Below mentioned are the evaluations of year-wise growth rate along with key drivers:
| Years | Est. Annual Growth (%) | Growth Drivers |
| 2020 | 4.6 | Rising gut-health awareness and adoption of curd/fermented foods in daily diets. |
| 2021 | 5.4 | E-commerce surge for nutraceuticals; pharmacy channel push for digestive supplements. |
| 2022 | 6.3 | Launch of affordable sachets/capsules; regional dairy players add probiotic SKUs. |
| 2023 | 7.1 | Modern trade expansion; stronger clinician/KOL recommendations in metros and tier-2 cities. |
| 2024 | 8 | Premiumization and personalization (strain-specific SKUs); sports and immunity use-cases spread. |
The India Probiotics Market report thoroughly covers the market by ingredient, product type and end user. The report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high-growth areas, and market drivers that will help stakeholders devise and align strategies according to current and future market dynamics.
| Report Name | India Probiotics Market |
| Forecast Period | 2025-2031 |
| CAGR | 9.2% |
| Growing Sector | Food, Nutrition & Health |
The India Probiotics Industry is anticipated to witness strong growth driven by expanding preventive-health behavior, a large dairy-consuming population, and rapid innovation across supplements and functional beverages. Demand is rising for digestive comfort, immunity, women’s health and kids’ wellness, supported by pharmacy counseling, D2C brands, and modern retail. Investments in local fermentation, stability technologies, and clearer labeling standards are widening access across metro and non-metro markets.
Below mentioned are some prominent drivers and their influence on the India Probiotics Market dynamics:
| Drivers | Primary Segments Affected | Why it Matters (Evidence) |
| National Nutrition & Food Safety Focus | Functional Food & Beverages, Dietary Supplements | Government programs and clear standards boost probiotic use and market growth. |
| Omni-channel & D2C Expansion | Functional Food & Beverages, Dietary Supplements | Online and quick commerce expands access and repeat purchases. |
| Clinical Evidence & Strain Differentiation | Dietary Supplements (Human), Veterinary Feed | Clinical evidence and approvals help in strengthening the belief of consumers and doctors. |
| Premiumization & Personalization | All Human End Users | Premium users prefer targeted strains for women’s health, IBS, and immunity. |
| Growing Preventive Healthcare Awareness | All Segments | Focus on immunity and wellness drives daily probiotic consumption. |
India Probiotics Market is expected to grow steadily at a 9.2% CAGR between 2025 and 2031. Growth of the market is attributed to several factors such as strong uptake of bacteria-based strains in curd, drinks, and capsules, rising clinician engagement, and broader distribution into modern trade and e-commerce. Consequently, Dietary Supplements are forecasted to contribute strongly to value given the convenience of sachets and pharmacy-led education, while functional dairy and beverages sustain mass penetration. Additionally, animal probiotics are also gaining traction in poultry and dairy herds for gut health and feed efficiency, with increasing use in pet nutrition enhancing India Probiotics Market Growth.
Below mentioned are some major restraints and their influence on the India Probiotics Market dynamics:
| Restraints | Primary Segments Affected | What this Means (Evidence) |
| Labeling & Claims Rules | Dietary Supplements, Functional Beverages | Strict claim vetting and dossier needs can slow approvals and increase compliance costs. |
| Cold-chain & Stability Issues | Functional Beverages, Dietary Supplements | Heat and long-distance delivery cause live-culture instability, raising costs and limiting reach. |
| Price Sensitivity in Mass Market | Entry-level Beverages, Supplements | Consumers prefer low-cost packs; local production and small SKUs are needed. |
| High R&D & Licensing Costs | Premium Supplements, Medical Nutrition | Imported or patented strains raise costs and margins need local strain innovation. |
| Heavy Market Competition | All | Numerous brands cause claim fatigue; clear differentiation and clinical validation are vital. |
While the market is growing, there are also several challenges that come across such as ensuring live-culture stability in hot climates, harmonizing claims with evolving standards, and balancing premium positioning with affordability. Further, educating consumers on CFU, dosage, and duration, building reliable cold-chain in smaller towns, and developing local strain IP remain execution hurdles, while limited awareness in rural areas slows category penetration.
Several significant trends are impacting the India Probiotics Market are:
Some of the notable investment opportunities are:
Below is the list of prominent companies leading in the India Probiotics Market Share:
| Company Name | Yakult Danone India Pvt. Ltd. |
| Established Year | 2007 |
| Headquarters | Gurugram, India |
| Official Website | Click Here |
Description: Pioneer of daily probiotic drinks in India with strong route-to-market and education programs focused on digestive wellness.
| Company Name | Nestlé India Ltd. |
| Established Year | 1959 |
| Headquarters | Gurugram, India |
| Official Website | Click Here |
Description: Offers probiotic-enriched dairy and nutrition portfolios; invests in clinician outreach and consumer education.
| Company Name | GCMMF (Amul) |
| Established Year | 1973 |
| Headquarters | Anand, India |
| Official Website | Click Here |
Description: Large-scale dairy cooperative with probiotic curd and beverage lines; extensive cold-chain and nationwide retail penetration.
| Company Name | Mother Dairy Fruit & Vegetable Pvt. Ltd. |
| Established Year | 1974 |
| Headquarters | New Delhi, India |
| Official Website | Click Here |
Description: Strong probiotic dahi/yogurt offerings; leverages city networks and value packs for mass adoption.
| Company Name | Cipla Health Ltd. |
| Established Year | 2016 |
| Headquarters | Mumbai, India |
| Official Website | Click Here |
Description: Healthcare-led probiotic supplements portfolio with pharmacy-first strategy and clinician engagement for dosing adherence.
According to Indian government data, several policies help in fostering probiotics adoption. FSSAI’s nutraceutical regulations and labeling guidelines claim and ensure quality and safety of probiotic foods and supplements. The “Eat Right India” movement promotes safe, healthy diets and encourages fortified/functional foods. The National Nutrition Mission (POSHAN Abhiyaan) constructs public focus on nutrition outcomes, indirectly emphasizing everyday probiotic usage in balanced diets. Other supportive schemes like the PLI for Food Processing and PMFME encourage investments in local processing, cold-chain and MSME innovation.
The India Probiotics Industry will sustain its upward growth trajectory as consumers shift from general wellness to targeted, clinically supported solutions. Development of heat-stable formats and local strain expansion along with pharmacy/D2C channels will help in propelling value growth. Integration with personalized nutrition, beauty-from-within, and sports categories, together with rising animal health applications, will diversify revenue streams across regions and price tiers. Increasing investment in R&D, awareness campaigns, and product innovation will further accelerate long-term market expansion.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
By Ingredient – Bacteria to Dominate the Market
According to Ishita Singh, Senior Research Analyst, 6Wresearch, bacteria-based probiotics are expected to dominate India’s probiotics market size due to broad clinical evidence across Lactobacillus and Bifidobacterium strains, better compatibility with prevalent dairy formats (curd, lassi, beverages).
Dietary Supplements are projected to lead value share as sachets and capsules offer dose accuracy, convenience and affordability in pharmacy and e-commerce channels. Strong clinician recommendations for digestive comfort, women’s intimate health and immunity, are accelerating repeat purchase over the forecast period.
Human end users are expected to dominate given large addressable demand across adults, women and children, reinforced by healthcare practitioner guidance and modern trade penetration. Animal applications will grow from a smaller base as poultry and dairy farms adopt probiotics to improve feed conversion, gut health and resilience.
The India Probiotics Market report provides a detailed analysis of the following market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 India Probiotics Market Overview |
| 3.1 India Country Macro Economic Indicators |
| 3.2 India Probiotics Market Revenues & Volume, 2021 & 2031F |
| 3.3 India Probiotics Market - Industry Life Cycle |
| 3.4 India Probiotics Market - Porter's Five Forces |
| 3.5 India Probiotics Market Revenues & Volume Share, By Ingredient, 2021 & 2031F |
| 3.6 India Probiotics Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
| 3.7 India Probiotics Market Revenues & Volume Share, By End User, 2021 & 2031F |
| 4 India Probiotics Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing awareness about the health benefits of probiotics |
| 4.2.2 Growing demand for functional foods and dietary supplements |
| 4.2.3 Rise in gastrointestinal disorders and other health issues driving the use of probiotics |
| 4.3 Market Restraints |
| 4.3.1 Lack of consumer understanding about probiotics and their benefits |
| 4.3.2 Price sensitivity among consumers |
| 4.3.3 Limited availability of probiotic-rich foods in traditional Indian diets |
| 5 India Probiotics Market Trends |
| 6 India Probiotics Market, By Types |
| 6.1 India Probiotics Market, By Ingredient |
| 6.1.1 Overview and Analysis |
| 6.1.2 India Probiotics Market Revenues & Volume, By Ingredient, 2021-2031F |
| 6.1.3 India Probiotics Market Revenues & Volume, By Bacteria , 2021-2031F |
| 6.1.4 India Probiotics Market Revenues & Volume, By Yeast, 2021-2031F |
| 6.2 India Probiotics Market, By Product Type |
| 6.2.1 Overview and Analysis |
| 6.2.2 India Probiotics Market Revenues & Volume, By Functional Food & Beverages, 2021-2031F |
| 6.2.3 India Probiotics Market Revenues & Volume, By Dietary Supplements, 2021-2031F |
| 6.2.4 India Probiotics Market Revenues & Volume, By Feed, 2021-2031F |
| 6.3 India Probiotics Market, By End User |
| 6.3.1 Overview and Analysis |
| 6.3.2 India Probiotics Market Revenues & Volume, By Human , 2021-2031F |
| 6.3.3 India Probiotics Market Revenues & Volume, By Animal, 2021-2031F |
| 7 India Probiotics Market Import-Export Trade Statistics |
| 7.1 India Probiotics Market Export to Major Countries |
| 7.2 India Probiotics Market Imports from Major Countries |
| 8 India Probiotics Market Key Performance Indicators |
| 8.1 Number of research studies and publications on probiotics in India |
| 8.2 Percentage of healthcare professionals recommending probiotics to their patients |
| 8.3 Growth in the number of probiotic product launches and innovations in the Indian market |
| 9 India Probiotics Market - Opportunity Assessment |
| 9.1 India Probiotics Market Opportunity Assessment, By Ingredient, 2021 & 2031F |
| 9.2 India Probiotics Market Opportunity Assessment, By Product Type, 2021 & 2031F |
| 9.3 India Probiotics Market Opportunity Assessment, By End User, 2021 & 2031F |
| 10 India Probiotics Market - Competitive Landscape |
| 10.1 India Probiotics Market Revenue Share, By Companies, 2024 |
| 10.2 India Probiotics Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |