India Probiotics Market (2025-2031) | Outlook, Trends, Value, Size, Forecast, Companies, Share, Industry, Revenue, Growth & Analysis

Market Forecast By Ingredient (Bacteria , Yeast), By Product Type (Functional Food & Beverages, Dietary Supplements, Feed), By End User (Human , Animal) And Competitive Landscape

Product Code: ETC4536985 Publication Date: Jul 2023 Updated Date: Nov 2025 Product Type: Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

India Probiotics Market Growth Rate

According to 6Wresearch internal database and industry insights, the India Probiotics Market is projected to grow at a compound annual growth rate (CAGR) of 9.2% during the forecast period (2025–2031).

Five-Years Growth Trajectory of the India Probiotics Market with Core Drivers

Below mentioned are the evaluations of year-wise growth rate along with key drivers:

Years Est. Annual Growth (%) Growth Drivers
2020 4.6 Rising gut-health awareness and adoption of curd/fermented foods in daily diets.
2021 5.4 E-commerce surge for nutraceuticals; pharmacy channel push for digestive supplements.
2022 6.3 Launch of affordable sachets/capsules; regional dairy players add probiotic SKUs.
2023 7.1 Modern trade expansion; stronger clinician/KOL recommendations in metros and tier-2 cities.
2024 8 Premiumization and personalization (strain-specific SKUs); sports and immunity use-cases spread.

Topics Covered in the India Probiotics Market Report

The India Probiotics Market report thoroughly covers the market by ingredient, product type and end user. The report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high-growth areas, and market drivers that will help stakeholders devise and align strategies according to current and future market dynamics.

India Probiotics Market Highlights

Report Name India Probiotics Market
Forecast Period 2025-2031
CAGR 9.2%
Growing Sector Food, Nutrition & Health

India Probiotics Market Synopsis

The India Probiotics Industry is anticipated to witness strong growth driven by expanding preventive-health behavior, a large dairy-consuming population, and rapid innovation across supplements and functional beverages. Demand is rising for digestive comfort, immunity, women’s health and kids’ wellness, supported by pharmacy counseling, D2C brands, and modern retail. Investments in local fermentation, stability technologies, and clearer labeling standards are widening access across metro and non-metro markets.

Evaluation of Growth Drivers in the India Probiotics Market

Below mentioned are some prominent drivers and their influence on the India Probiotics Market dynamics:

Drivers Primary Segments Affected Why it Matters (Evidence)
National Nutrition & Food Safety Focus Functional Food & Beverages, Dietary Supplements Government programs and clear standards boost probiotic use and market growth.
Omni-channel & D2C Expansion Functional Food & Beverages, Dietary Supplements Online and quick commerce expands access and repeat purchases.
Clinical Evidence & Strain Differentiation Dietary Supplements (Human), Veterinary Feed Clinical evidence and approvals help in strengthening the belief of consumers and doctors.
Premiumization & Personalization All Human End Users Premium users prefer targeted strains for women’s health, IBS, and immunity.
Growing Preventive Healthcare Awareness All Segments Focus on immunity and wellness drives daily probiotic consumption.

India Probiotics Market is expected to grow steadily at a 9.2% CAGR between 2025 and 2031. Growth of the market is attributed to several factors such as strong uptake of bacteria-based strains in curd, drinks, and capsules, rising clinician engagement, and broader distribution into modern trade and e-commerce. Consequently, Dietary Supplements are forecasted to contribute strongly to value given the convenience of sachets and pharmacy-led education, while functional dairy and beverages sustain mass penetration. Additionally, animal probiotics are also gaining traction in poultry and dairy herds for gut health and feed efficiency, with increasing use in pet nutrition enhancing India Probiotics Market Growth.

Evaluation of Restraints in the India Probiotics Market

Below mentioned are some major restraints and their influence on the India Probiotics Market dynamics:

Restraints Primary Segments Affected What this Means (Evidence)
Labeling & Claims Rules Dietary Supplements, Functional Beverages Strict claim vetting and dossier needs can slow approvals and increase compliance costs.
Cold-chain & Stability Issues Functional Beverages, Dietary Supplements Heat and long-distance delivery cause live-culture instability, raising costs and limiting reach.
Price Sensitivity in Mass Market Entry-level Beverages, Supplements Consumers prefer low-cost packs; local production and small SKUs are needed.
High R&D & Licensing Costs Premium Supplements, Medical Nutrition Imported or patented strains raise costs and margins need local strain innovation.
Heavy Market Competition All Numerous brands cause claim fatigue; clear differentiation and clinical validation are vital.

India Probiotics Market Challenges

While the market is growing, there are also several challenges that come across such as ensuring live-culture stability in hot climates, harmonizing claims with evolving standards, and balancing premium positioning with affordability. Further, educating consumers on CFU, dosage, and duration, building reliable cold-chain in smaller towns, and developing local strain IP remain execution hurdles, while limited awareness in rural areas slows category penetration.

India Probiotics Market Trends

Several significant trends are impacting the India Probiotics Market are:

  • Bacteria-Strain Targeting: Labels highlight condition-specific, clinically backed strains for IBS, women’s health and immunity to justify premium pricing.
  • Ambient & Novel Formats: Gummies, shots, sachets and room-temperature beverages reduce friction and expand usage beyond breakfast dairy.
  • Synbiotics & Postbiotics: Combining probiotics with prebiotics and postbiotics broadens benefits and improves stability for wider geographies.
  • Pediatric & Women’s Portfolios: Drops/sachets for children and women-centric SKUs gain traction in pharmacy and pediatric/gyne channels
  • Livestock & Pet Adoption: Probiotics for poultry, dairy cattle and pets rise for gut health, immunity and antibiotic reduction.

Investment Opportunities in the India Probiotics Industry

Some of the notable investment opportunities are:

  • Local Fermentation & Strain R&D: Build domestic strain banks and fermentation to cut licensing costs and secure supply.
  • Heat-Stable Delivery Systems: Microencapsulation, spore formers and postbiotics to navigate high temperatures and last-mile.
  • Condition-led Brands: Gut comfort, women’s health, metabolic and skin/oral microbiome offer white spaces for premium SKUs.
  • Omni-channel Education: HCP engagement, teleconsults, and data-driven CRM to improve adherence and repeat.

Top 5 Leading Players in the India Probiotics Market

Below is the list of prominent companies leading in the India Probiotics Market Share:

Yakult Danone India Pvt. Ltd.

Company Name Yakult Danone India Pvt. Ltd.
Established Year 2007
Headquarters Gurugram, India
Official Website Click Here

Description: Pioneer of daily probiotic drinks in India with strong route-to-market and education programs focused on digestive wellness.

Nestlé India Ltd.

Company Name Nestlé India Ltd.
Established Year 1959
Headquarters Gurugram, India
Official Website Click Here

Description: Offers probiotic-enriched dairy and nutrition portfolios; invests in clinician outreach and consumer education.

GCMMF (Amul)

Company Name GCMMF (Amul)
Established Year 1973
Headquarters Anand, India
Official Website Click Here

Description: Large-scale dairy cooperative with probiotic curd and beverage lines; extensive cold-chain and nationwide retail penetration.

Mother Dairy Fruit & Vegetable Pvt. Ltd.

Company Name Mother Dairy Fruit & Vegetable Pvt. Ltd.
Established Year 1974
Headquarters New Delhi, India
Official Website Click Here

Description: Strong probiotic dahi/yogurt offerings; leverages city networks and value packs for mass adoption.

Cipla Health Ltd.

Company Name Cipla Health Ltd.
Established Year 2016
Headquarters Mumbai, India
Official Website Click Here

Description: Healthcare-led probiotic supplements portfolio with pharmacy-first strategy and clinician engagement for dosing adherence.

Government Regulations Introduced in the India Probiotics Market

According to Indian government data, several policies help in fostering probiotics adoption. FSSAI’s nutraceutical regulations and labeling guidelines claim and ensure quality and safety of probiotic foods and supplements. The “Eat Right India” movement promotes safe, healthy diets and encourages fortified/functional foods. The National Nutrition Mission (POSHAN Abhiyaan) constructs public focus on nutrition outcomes, indirectly emphasizing everyday probiotic usage in balanced diets. Other supportive schemes like the PLI for Food Processing and PMFME encourage investments in local processing, cold-chain and MSME innovation.

Future Insights of the India Probiotics Market

The India Probiotics Industry will sustain its upward growth trajectory as consumers shift from general wellness to targeted, clinically supported solutions. Development of heat-stable formats and local strain expansion along with pharmacy/D2C channels will help in propelling value growth. Integration with personalized nutrition, beauty-from-within, and sports categories, together with rising animal health applications, will diversify revenue streams across regions and price tiers. Increasing investment in R&D, awareness campaigns, and product innovation will further accelerate long-term market expansion.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

By Ingredient – Bacteria to Dominate the Market

According to Ishita Singh, Senior Research Analyst, 6Wresearch, bacteria-based probiotics are expected to dominate India’s probiotics market size due to broad clinical evidence across Lactobacillus and Bifidobacterium strains, better compatibility with prevalent dairy formats (curd, lassi, beverages).

By Product Type – Dietary Supplements to Lead the Market

Dietary Supplements are projected to lead value share as sachets and capsules offer dose accuracy, convenience and affordability in pharmacy and e-commerce channels. Strong clinician recommendations for digestive comfort, women’s intimate health and immunity, are accelerating repeat purchase over the forecast period.

By End User – Human to Lead the Market

Human end users are expected to dominate given large addressable demand across adults, women and children, reinforced by healthcare practitioner guidance and modern trade penetration. Animal applications will grow from a smaller base as poultry and dairy farms adopt probiotics to improve feed conversion, gut health and resilience.

Key Attractiveness of the Report

  • 10 Years of Market Numbers
  • Historical Data Starting from 2021 to 2024
  • Base Year: 2024
  • Forecast Data until 2031
  • Key Performance Indicators Impacting the Market
  • Major Upcoming Developments and Projects

Key Highlights of the Report:

  • India Probiotics Market Outlook
  • Market Size of India Probiotics Market, 2024
  • Forecast of India Probiotics Market, 2031
  • Historical Data and Forecast of India Probiotics Revenues & Volume for the Period 2021-2031
  • India Probiotics Market Trend Evolution
  • India Probiotics Market Drivers and Challenges
  • India Probiotics Price Trends
  • India Probiotics Porter's Five Forces
  • India Probiotics Industry Life Cycle
  • Historical Data and Forecast of India Probiotics Market Revenues & Volume By Ingredient for the Period 2021-2031
  • Historical Data and Forecast of India Probiotics Market Revenues & Volume By Bacteria for the Period 2021-2031
  • Historical Data and Forecast of India Probiotics Market Revenues & Volume By Yeast for the Period 2021-2031
  • Historical Data and Forecast of India Probiotics Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of India Probiotics Market Revenues & Volume By Functional Food & Beverages for the Period 2021-2031
  • Historical Data and Forecast of India Probiotics Market Revenues & Volume By Dietary Supplements for the Period 2021-2031
  • Historical Data and Forecast of India Probiotics Market Revenues & Volume By Feed for the Period 2021-2031
  • Historical Data and Forecast of India Probiotics Market Revenues & Volume By End User for the Period 2021-2031
  • Historical Data and Forecast of India Probiotics Market Revenues & Volume By Human for the Period 2021-2031
  • Historical Data and Forecast of India Probiotics Market Revenues & Volume By Animal for the Period 2021-2031
  • India Probiotics Import Export Trade Statistics
  • Market Opportunity Assessment By Ingredient
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By End User
  • India Probiotics Top Companies Market Share
  • India Probiotics Competitive Benchmarking By Technical and Operational Parameters
  • India Probiotics Company Profiles
  • India Probiotics Key Strategic Recommendations

Markets Covered

The India Probiotics Market report provides a detailed analysis of the following market segments:

By Ingredient

  • Bacteria
  • Yeast

By Product Type

  • Functional Food & Beverages
  • Dietary Supplements
  • Feed

By End User

  • Human
  • Animal

India Probiotics Market (2025-2031) : FAQs

The India Probiotics Market is projected to grow at a CAGR of 9.2% during the forecast period.
Bacteria-based probiotics dominate due to broad clinical evidence, stability solutions, and compatibility with common Indian dairy and beverage formats.
Programs like Eat Right India, POSHAN Abhiyaan, and PLI for Food Processing promote nutrition, fortified foods, and local manufacturing, driving market expansion.
Rising demand for condition-specific probiotics, localized strain R&D, and pet/livestock applications offer strong growth opportunities for manufacturers.
6Wresearch actively monitors the India Probiotics Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the India Probiotics Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 India Probiotics Market Overview
3.1 India Country Macro Economic Indicators
3.2 India Probiotics Market Revenues & Volume, 2021 & 2031F
3.3 India Probiotics Market - Industry Life Cycle
3.4 India Probiotics Market - Porter's Five Forces
3.5 India Probiotics Market Revenues & Volume Share, By Ingredient, 2021 & 2031F
3.6 India Probiotics Market Revenues & Volume Share, By Product Type, 2021 & 2031F
3.7 India Probiotics Market Revenues & Volume Share, By End User, 2021 & 2031F
4 India Probiotics Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.2.1 Increasing awareness about the health benefits of probiotics
4.2.2 Growing demand for functional foods and dietary supplements
4.2.3 Rise in gastrointestinal disorders and other health issues driving the use of probiotics
4.3 Market Restraints
4.3.1 Lack of consumer understanding about probiotics and their benefits
4.3.2 Price sensitivity among consumers
4.3.3 Limited availability of probiotic-rich foods in traditional Indian diets
5 India Probiotics Market Trends
6 India Probiotics Market, By Types
6.1 India Probiotics Market, By Ingredient
6.1.1 Overview and Analysis
6.1.2 India Probiotics Market Revenues & Volume, By Ingredient, 2021-2031F
6.1.3 India Probiotics Market Revenues & Volume, By Bacteria , 2021-2031F
6.1.4 India Probiotics Market Revenues & Volume, By Yeast, 2021-2031F
6.2 India Probiotics Market, By Product Type
6.2.1 Overview and Analysis
6.2.2 India Probiotics Market Revenues & Volume, By Functional Food & Beverages, 2021-2031F
6.2.3 India Probiotics Market Revenues & Volume, By Dietary Supplements, 2021-2031F
6.2.4 India Probiotics Market Revenues & Volume, By Feed, 2021-2031F
6.3 India Probiotics Market, By End User
6.3.1 Overview and Analysis
6.3.2 India Probiotics Market Revenues & Volume, By Human , 2021-2031F
6.3.3 India Probiotics Market Revenues & Volume, By Animal, 2021-2031F
7 India Probiotics Market Import-Export Trade Statistics
7.1 India Probiotics Market Export to Major Countries
7.2 India Probiotics Market Imports from Major Countries
8 India Probiotics Market Key Performance Indicators
8.1 Number of research studies and publications on probiotics in India
8.2 Percentage of healthcare professionals recommending probiotics to their patients
8.3 Growth in the number of probiotic product launches and innovations in the Indian market
9 India Probiotics Market - Opportunity Assessment
9.1 India Probiotics Market Opportunity Assessment, By Ingredient, 2021 & 2031F
9.2 India Probiotics Market Opportunity Assessment, By Product Type, 2021 & 2031F
9.3 India Probiotics Market Opportunity Assessment, By End User, 2021 & 2031F
10 India Probiotics Market - Competitive Landscape
10.1 India Probiotics Market Revenue Share, By Companies, 2024
10.2 India Probiotics Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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