Product Code: ETC384444 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The ready chicken products market in India was valued at INR 1,900 crore and is projected to grow at a compound annual growth rate (CAGR) of 16.8% during the forecast period. Rising health consciousness among consumers coupled with busy lifestyles have increased the demand for convenient foods like ready chicken products in recent years thus driving up the overall market size. Additionally, government initiatives such as promoting poultry farming through subsidies are also likely to propel sales growth during this period as well. Furthermore, rising disposable incomes have enabled Indias living in urban areas to purchase these premium-quality chicken products which would further boost revenue prospects over time.
The India Ready Chicken Products market has been witnessing substantial growth in recent years due to various drivers. Rising urbanization and changing lifestyles have led to an increased demand for convenient and ready-to-eat food options, including chicken products. Additionally, a growing preference for protein-rich diets and the perception of chicken as a healthier alternative to red meat have boosted its consumption in the country. The ease of preparation and a wide range of innovative product offerings, such as nuggets, sausages, and ready-to-cook marinated chicken, have further fueled the market`s expansion. Furthermore, the proliferation of fast-food chains, food delivery services, and quick-service restaurants has contributed to the rising popularity of ready chicken products among consumers with busy schedules.
The ready chicken products market in India faces several challenges that hinder its growth and profitability. One of the primary challenges is the competition from traditional, unprocessed chicken products that are readily available at lower prices. Many consumers in India prefer buying live chickens or freshly slaughtered ones, which limits the demand for processed and ready-to-cook chicken products. Moreover, maintaining high-quality standards and ensuring food safety is a significant concern for the industry. Contamination risks during processing and packaging can lead to foodborne illnesses and damage the reputation of ready chicken products. Stringent regulations and the need for regular inspections to comply with food safety standards can also pose financial burdens on producers. Another challenge is the perishable nature of chicken products, leading to high storage and transportation costs. The lack of a well-established cold chain infrastructure in certain regions further exacerbates these issues, resulting in product spoilage and wastage. Furthermore, consumer preferences and dietary habits in India vary greatly across different regions and cultural backgrounds. This diversity demands a wide range of flavors and product varieties, making it challenging for manufacturers to cater to the diverse tastes and preferences of consumers.
The COVID-19 pandemic had a significant impact on the India ready chicken products market. The closure of restaurants, hotels, and catering services during lockdowns led to a sharp decline in demand. However, with the gradual easing of restrictions and the shift towards online food delivery platforms, the market witnessed a slow recovery. Concerns regarding food safety and hygiene led to increased demand for packaged and processed chicken products. Manufacturers adapted to the changing consumer preferences, emphasizing safety measures and convenient packaging.
Some of the key players in the India ready chicken products market include major poultry processing companies like Venky`s, Suguna Foods, Godrej Tyson Foods, and Sumeru Industries.