Product Code: ETC279444 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The India self-tanning product market import shipments experienced a robust growth trend with a significant CAGR from 2020 to 2024. Notably, between 2023 and 2024, the growth rate accelerated further, indicating a market that is rapidly expanding and gaining momentum consistently over the years.
The India self-tanning product market has experienced substantial growth in recent years, fueled by changing beauty preferences, increasing disposable incomes, and the influence of social media. Consumers are opting for self-tanning products to achieve a tanned appearance without exposure to harmful UV rays. The market offers a wide range of self-tanning lotions, sprays, and mousses to cater to diverse skin types and preferences. While the market is witnessing growth, awareness campaigns about product ingredients, application techniques, and potential side effects are crucial for sustaining long-term market growth.
The India self-tanning product market is influenced by several key drivers. Firstly, the desire for a tanned appearance without exposure to harmful UV rays drives the demand for self-tanning products. The growing awareness of skin health and the risks associated with sun tanning propel consumers to opt for safer alternatives like self-tanning lotions and sprays. Secondly, the influence of beauty and fashion trends, which often promote tanned skin as a symbol of beauty and confidence, contributes to the market`s growth. The availability of a wide range of self-tanning products with different formulations and shades also caters to diverse consumer preferences.
The India self-tanning product market faces several challenges. Firstly, cultural norms and preferences for lighter skin tones in certain regions can impact the demand for self-tanning products. Educating consumers about the benefits of self-tanning and dispelling misconceptions about tanning can be a challenge. Secondly, the market faces competition from other cosmetic products and traditional methods of tanning, such as sun exposure. Convincing consumers to switch to self-tanning products and building awareness about the safety and convenience of self-tanning are essential for market growth. Additionally, ensuring product quality and compliance with safety standards is crucial for consumer confidence in self-tanning products.
The Covid-19 pandemic had a mixed impact on the India self-tanning product market. With restrictions on travel and social gatherings, the demand for self-tanning products initially declined due to reduced outdoor activities. However, as people spent more time indoors and sought to maintain their appearance, the market for self-tanning products saw a resurgence. Consumers sought self-tanning solutions that provided a natural and sun-kissed glow without exposure to harmful UV rays. Online sales channels played a significant role in driving the market`s growth during the pandemic, offering convenience and safety in purchasing self-tanning products.
The India self-tanning product market is catered to by various cosmetic and skincare companies. Some notable players in this sector include L`Oreal India Pvt. Ltd., Johnson & Johnson India, The Body Shop India, and Lotus Herbals Pvt. Ltd. These companies offer a wide range of self-tanning lotions, creams, and sprays catering to the growing demand for sunless tanning solutions in India. Their focus on skin safety, natural ingredients, and skin-friendly formulations has made them key players in the self-tanning product market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Self Tanning Product Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Self Tanning Product Market Revenues & Volume, 2021 & 2031F |
3.3 India Self Tanning Product Market - Industry Life Cycle |
3.4 India Self Tanning Product Market - Porter's Five Forces |
3.5 India Self Tanning Product Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Self Tanning Product Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 India Self Tanning Product Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Self Tanning Product Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about skincare and beauty products |
4.2.2 Rising disposable income leading to higher spending on personal care products |
4.2.3 Growing influence of social media and influencers promoting self-tanning products |
4.3 Market Restraints |
4.3.1 Lack of awareness about the benefits and usage of self-tanning products |
4.3.2 Cultural preference for natural skin tone in India |
4.3.3 Concerns about the safety and potential side effects of self-tanning products |
5 India Self Tanning Product Market Trends |
6 India Self Tanning Product Market, By Types |
6.1 India Self Tanning Product Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Self Tanning Product Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 India Self Tanning Product Market Revenues & Volume, By Lotions, 2021-2031F |
6.1.4 India Self Tanning Product Market Revenues & Volume, By Gels, 2021-2031F |
6.1.5 India Self Tanning Product Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Self Tanning Product Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Self Tanning Product Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 India Self Tanning Product Market Revenues & Volume, By Women, 2021-2031F |
6.3 India Self Tanning Product Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Self Tanning Product Market Revenues & Volume, By Supermarkets & Hypermarkets, 2021-2031F |
6.3.3 India Self Tanning Product Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 India Self Tanning Product Market Revenues & Volume, By Online, 2021-2031F |
7 India Self Tanning Product Market Import-Export Trade Statistics |
7.1 India Self Tanning Product Market Export to Major Countries |
7.2 India Self Tanning Product Market Imports from Major Countries |
8 India Self Tanning Product Market Key Performance Indicators |
8.1 Number of social media engagements (likes, shares, comments) related to self-tanning products |
8.2 Growth in the number of beauty salons and spas offering self-tanning services |
8.3 Increase in the usage of natural and organic ingredients in self-tanning products |
9 India Self Tanning Product Market - Opportunity Assessment |
9.1 India Self Tanning Product Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Self Tanning Product Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 India Self Tanning Product Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Self Tanning Product Market - Competitive Landscape |
10.1 India Self Tanning Product Market Revenue Share, By Companies, 2024 |
10.2 India Self Tanning Product Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |