India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market (2025-2031) Outlook | Revenue, Trends, Share, Value, Industry, Analysis, Size, Growth, Forecast & Companies

Name: India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast By Product Type (EFM, Web Analytics, Text Analytics, Speech Analytics), By Provider Type (ISP, TSP, MSP), By Channel (Company website, Branch/store, Web, Call center, Mobile, Social media), By End User (Small and Medium Businesses (SMBs), Enterprises) And Competitive Landscape

Product Code: ETC4383685	Publication Date: Jul 2023	Updated Date: Aug 2025	Product Type: Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 85	No. of Figures: 45	No. of Tables: 25

India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Overview

Delivering high-quality services and ensuring a superior customer experience are paramount in the India telecom industry. The SQM and CEM market addresses the critical need for telecom operators to monitor and enhance the quality of their services while maintaining customer satisfaction. Providers in this market offer solutions to measure, analyze, and optimize service quality and customer experiences.

Drivers of the Market

In the India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) market, the key driving forces are the intense competition among telecom service providers and the ever-increasing customer expectations. Telcos are under pressure to deliver high-quality services and exceptional customer experiences to retain and attract subscribers. SQM and CEM solutions are crucial for monitoring network performance, identifying issues, and ensuring customer satisfaction. The demand for real-time data analytics, AI-driven insights, and proactive issue resolution is pushing this market to provide innovative solutions to enhance the overall quality of telecom services and the customer experience.

Challenges of the Market

The SQM and CEM market in India faces challenges in ensuring consistent service quality across diverse networks and customer touchpoints. Network performance and customer experience monitoring require significant investments in technology and analytics. Integrating data from multiple sources to gain a comprehensive view of customer interactions is another complex task. Additionally, meeting customer expectations and delivering personalized experiences in a highly competitive market demands continuous innovation and adaptation.

COVID-19 Impact on the Market

The importance of service quality and customer experience management became evident during the pandemic. With increased digital interactions, telecom companies focused on ensuring a high-quality customer experience. The market saw investments in SQM and CEM solutions.

Key Players in the Market

The India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) market is vital for telecommunications companies striving to deliver exceptional service quality. Leading players such as Subex Limited, Mahindra Comviva, Sterlite Technologies Limited, and Amdocs have taken a prominent role in offering SQM and CEM solutions. These companies specialize in tools and platforms that enable telecom operators to monitor, analyze, and enhance the customer experience, ensuring high-quality service delivery.

Key Highlights of the Report:

India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Outlook
Market Size of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, 2024
Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, 2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Revenues & Volume for the Period 2021-2031
India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Trend Evolution
India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Drivers and Challenges
India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Price Trends
India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Porter's Five Forces
India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Industry Life Cycle
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Product Type for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By EFM for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Web Analytics for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Text Analytics for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Speech Analytics for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Provider Type for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By ISP for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By TSP for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By MSP for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Channel for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Company website for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Branch/store for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Web for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Call center for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Mobile for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Social media for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By End User for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Small and Medium Businesses (SMBs) for the Period 2021-2031
Historical Data and Forecast of India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume By Enterprises for the Period 2021-2031
India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Import Export Trade Statistics
Market Opportunity Assessment By Product Type
Market Opportunity Assessment By Provider Type
Market Opportunity Assessment By Channel
Market Opportunity Assessment By End User
India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Top Companies Market Share
India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Competitive Benchmarking By Technical and Operational Parameters
India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Company Profiles
India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Overview

3.1 India Country Macro Economic Indicators

3.2 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, 2021 & 2031F

3.3 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Industry Life Cycle

3.4 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Porter's Five Forces

3.5 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By Provider Type, 2021 & 2031F

3.7 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By Channel, 2021 & 2031F

3.8 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume Share, By End User, 2021 & 2031F

4 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing focus on enhancing customer satisfaction in the telecom sector

4.2.2 Growing demand for improved service quality and customer experience

4.2.3 Adoption of advanced technologies such as AI and data analytics in service quality management

4.3 Market Restraints

4.3.1 Challenges in integrating various systems and platforms for effective service quality management

4.3.2 High initial investment and operational costs associated with implementing comprehensive customer experience management solutions

5 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Trends

6 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Types

6.1 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Product Type, 2021-2031F

6.1.3 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By EFM, 2021-2031F

6.1.4 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Web Analytics, 2021-2031F

6.1.5 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Text Analytics, 2021-2031F

6.1.6 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Speech Analytics, 2021-2031F

6.2 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Provider Type

6.2.1 Overview and Analysis

6.2.2 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By ISP, 2021-2031F

6.2.3 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By TSP, 2021-2031F

6.2.4 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By MSP, 2021-2031F

6.3 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By Channel

6.3.1 Overview and Analysis

6.3.2 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Company website, 2021-2031F

6.3.3 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Branch/store, 2021-2031F

6.3.4 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Web, 2021-2031F

6.3.5 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Call center, 2021-2031F

6.3.6 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Mobile, 2021-2031F

6.3.7 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Social media, 2021-2031F

6.4 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market, By End User

6.4.1 Overview and Analysis

6.4.2 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Small and Medium Businesses (SMBs), 2021-2031F

6.4.3 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenues & Volume, By Enterprises, 2021-2031F

7 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Import-Export Trade Statistics

7.1 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Export to Major Countries

7.2 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Imports from Major Countries

8 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Key Performance Indicators

8.1 Average Customer Satisfaction Score (CSAT) for telco services

8.2 Net Promoter Score (NPS) for measuring customer loyalty and advocacy

8.3 First Contact Resolution (FCR) rate for efficient issue resolution

8.4 Average Response Time for customer queries and complaints

8.5 Customer Churn Rate as an indicator of service quality and customer experience

9 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Opportunity Assessment

9.1 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By Provider Type, 2021 & 2031F

9.3 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By Channel, 2021 & 2031F

9.4 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Opportunity Assessment, By End User, 2021 & 2031F

10 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market - Competitive Landscape

10.1 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Revenue Share, By Companies, 2024

10.2 India Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Africa Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Asia Pacific Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Europe Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Global Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Marshall Islands Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Mauritania Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Mauritius Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Micronesia Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Middle East Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Monaco Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

North America Service Quality Management (SQM) and Telco Customer Experience Management (CEM) Market

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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