Market Forecast By Product Type (Android, iOS, Windows, Blackberry Operating System, Other ), By Distribution Channel (OEM, Retailer, e-Commerce) And Competitive Landscape
Product Code: ETC012044 | Publication Date: Aug 2023 | Updated Date: Apr 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India Smartphone Market report thoroughly covers the market by product type and by application. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
India Smartphone Market is projected to secure higher growth over the years in the country underpinned by the presence of various aspects such as, increasing population income level, affordable ranges of smartphones, and increasing smartphone penetration into rural areas. Additionally, Online sales channels are generating high product sales in the country, as customers wait for heavy & flash discount sales on smartphones to make purchases coupled with changing customers' shopping habits. This factor is creating opportunities for the market growth.
According to 6Wresearch, the India Smartphone Market size is projected to grow by 7.22% during the forecast period 2023-2029. The rising income level of the population has resulted in a surge in smartphone purchases, making smartphones more affordable and enabling larger customers to afford their desired smartphones. Smartphone manufacturers and telecom providers are taping untapped markets, especially in rural areas by expanding their reach. Moreover, the expansion of e-commerce platforms in the country has made it easier for customers to access range of smartphones at nominal prices. 4G and 5G Network Rollout is one of the significant factors that has augmented smartphone adoption with faster data connectivity. Advanced camera systems incorporated in smartphones are gaining traction in the country, which includes multiple lenses and high-resolution sensors, driven by the popularity of social media and content creation. This is another factor estimated to fuel India's Smartphone Market growth.
The pandemic had influenced a profound impact on the India Smartphone Market which is a part of the Asia Pacific Smartphone Market. The pandemic impacted global supply chains that had affected the availability of smartphone components and finished products. Lockdowns and travel restrictions across the country had disrupted the production, leading to delays in product launches and shortages. Also, economic uncertainties during the pandemic resulted in a reduction in consumer spending, especially on non-essential items such as smartphones. Many consumers delayed their smartphone purchasing decision, impacting sales.
India smartphone market share 2023, is estimated to increase favourably in the country with the introduction of government initiatives. One such is the "Make in India" campaign promotes domestic manufacturing. This initiative has resulted in several smartphone manufacturers setting up production unit within the country. Local manufacturing reduces import costs, facilitates employment, and contributes to the "Atmanirbhar Bharat" (self-reliant India) vision. Phased Manufacturing Program, under this, the government is promoting the local manufacturing of components, and accessories for smartphones. The program offers financial incentives and support to manufacturers. Modified Special Incentive Package Scheme is helping smartphone manufacturers in establishing their manufacturing units and research & development centres through providing financial incentives, serving as great exposure to the growth of the India Smartphone industry.
India Smartphone Market is highly competitive with the presence of numerous players operating in the market and vying on each other’s share. Some of them are listed below:
The above mentioned players are operating and shaping the market growth by providing advanced features integrated smartphones to cater evolving demand of the customers.
According to Shivankar, Research Manager, 6Wresearch, the Android product segment is estimated to witness continuous surge in the market underpinned by its affordability and diverse offerings. However, iOS-based smartphones are also experiencing a massive demand in the country with the growing disposable income of the population coupled with will among youngsters.
Based on distribution channel, the e-commerce is experiencing massive growth, followed by OEM stores, while traditional retailers continue to serve a significant portion of the market, especially in smaller towns and rural areas.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Smartphone Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Smartphone Market Revenues & Volume, 2019 & 2029F |
3.3 India Smartphone Market - Industry Life Cycle |
3.4 India Smartphone Market - Porter's Five Forces |
3.5 India Smartphone Market Revenues & Volume Share, By Product Type, 2022 & 2029F |
3.6 India Smartphone Market Revenues & Volume Share, By Distribution Channel, 2022 & 2029F |
4 India Smartphone Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Smartphone Market Trends |
6 India Smartphone Market, By Types |
6.1 India Smartphone Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Smartphone Market Revenues & Volume, By Product Type, 2019 - 2029F |
6.1.3 India Smartphone Market Revenues & Volume, By Android, 2019 - 2029F |
6.1.4 India Smartphone Market Revenues & Volume, By iOS, 2019 - 2029F |
6.1.5 India Smartphone Market Revenues & Volume, By Windows, 2019 - 2029F |
6.1.6 India Smartphone Market Revenues & Volume, By Blackberry Operating System , 2019 - 2029F |
6.1.7 India Smartphone Market Revenues & Volume, By Other , 2019 - 2029F |
6.2 India Smartphone Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Smartphone Market Revenues & Volume, By OEM, 2019 - 2029F |
6.2.3 India Smartphone Market Revenues & Volume, By Retailer, 2019 - 2029F |
6.2.4 India Smartphone Market Revenues & Volume, By e-Commerce, 2019 - 2029F |
7 India Smartphone Market Import-Export Trade Statistics |
7.1 India Smartphone Market Export to Major Countries |
7.2 India Smartphone Market Imports from Major Countries |
8 India Smartphone Market Key Performance Indicators |
9 India Smartphone Market - Opportunity Assessment |
9.1 India Smartphone Market Opportunity Assessment, By Product Type, 2022 & 2029F |
9.2 India Smartphone Market Opportunity Assessment, By Distribution Channel, 2022 & 2029F |
10 India Smartphone Market - Competitive Landscape |
10.1 India Smartphone Market Revenue Share, By Companies, 2022 |
10.2 India Smartphone Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |