| Product Code: ETC4417765 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Social CRM solutions are essential for businesses in India as they aim to engage with customers on social media platforms and analyze customer sentiment. The market for social CRM is growing as companies recognize the importance of building and maintaining strong social media relationships.
The India Social Customer Relationship Management (CRM) Market is thriving due to the growing importance of social media in customer interactions. Social CRM solutions enable businesses to engage with customers on social platforms, gather insights, and provide personalized services. As India consumers increasingly use social media, social CRM becomes an indispensable tool for customer engagement and retention.
The social CRM market in India confronts challenges like data integration, real-time engagement, and customer expectations. Integrating data from various social media platforms and customer touchpoints to create a unified customer view can be technically complex. Real-time engagement with customers on social media demands quick and relevant responses, necessitating efficient CRM tools. Meeting ever-increasing customer expectations for personalized and responsive interactions is a constant challenge in the social CRM market.
The COVID-19 pandemic accelerated the digitization of customer interactions, which, in turn, drove the growth of the social CRM market in India. Companies embraced social CRM tools to engage with customers through digital channels and gather valuable insights for improved service.
In the realm of social CRM in India, major players such as Salesforce, Microsoft, and Oracle take center stage. Salesforce, a global leader in CRM, offers social CRM solutions that empower businesses to connect with customers through social media platforms. Microsoft, with its Dynamics CRM, integrates social insights to enhance customer engagement and relationship management. Oracle, a stalwart in the CRM space, provides social CRM tools that enable organizations to monitor and leverage social interactions for a more comprehensive customer understanding. These key players define the landscape of social CRM in India, driving the adoption of innovative solutions for effective customer engagement.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Social Customer Relationship Management (CRM) Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Social Customer Relationship Management (CRM) Market Revenues & Volume, 2021 & 2031F |
3.3 India Social Customer Relationship Management (CRM) Market - Industry Life Cycle |
3.4 India Social Customer Relationship Management (CRM) Market - Porter's Five Forces |
3.5 India Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.6 India Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F |
3.7 India Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Solutions, 2021 & 2031F |
3.8 India Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Users, 2021 & 2031F |
3.9 India Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Verticals, 2021 & 2031F |
4 India Social Customer Relationship Management (CRM) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of social media platforms in India |
4.2.2 Growing focus on enhancing customer engagement and experience |
4.2.3 Rise in demand for advanced CRM solutions in the Indian market |
4.3 Market Restraints |
4.3.1 Data privacy and security concerns |
4.3.2 Lack of awareness and understanding about social CRM among businesses in India |
4.3.3 Integration challenges with existing CRM systems |
5 India Social Customer Relationship Management (CRM) Market Trends |
6 India Social Customer Relationship Management (CRM) Market, By Types |
6.1 India Social Customer Relationship Management (CRM) Market, By Applications |
6.1.1 Overview and Analysis |
6.1.2 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Applications, 2021-2031F |
6.1.3 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Marketing, 2021-2031F |
6.1.4 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Sales, 2021-2031F |
6.1.5 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Customer support & service, 2021-2031F |
6.1.6 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Social Customer Relationship Management (CRM) Market, By Deployment Type |
6.2.1 Overview and Analysis |
6.2.2 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By On Demand (SaaS and PaaS), 2021-2031F |
6.2.3 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By On Premise, 2021-2031F |
6.2.4 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Hybrid, 2021-2031F |
6.3 India Social Customer Relationship Management (CRM) Market, By Solutions |
6.3.1 Overview and Analysis |
6.3.2 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Monitoring, 2021-2031F |
6.3.3 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Mapping, 2021-2031F |
6.3.4 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Middleware, 2021-2031F |
6.3.5 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Management, 2021-2031F |
6.3.6 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Measurement, 2021-2031F |
6.4 India Social Customer Relationship Management (CRM) Market, By Users |
6.4.1 Overview and Analysis |
6.4.2 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Small & Medium Businesses (SMB), 2021-2031F |
6.4.3 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Enterprises, 2021-2031F |
6.5 India Social Customer Relationship Management (CRM) Market, By Verticals |
6.5.1 Overview and Analysis |
6.5.2 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Academia & Government, 2021-2031F |
6.5.3 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Automotive, Transportation and Logistics, 2021-2031F |
6.5.4 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By BFSI, 2021-2031F |
6.5.5 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Consumer Goods and Retail, 2021-2031F |
6.5.6 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Energy, Power and Utilities, 2021-2031F |
6.5.7 India Social Customer Relationship Management (CRM) Market Revenues & Volume, By Healthcare, 2021-2031F |
7 India Social Customer Relationship Management (CRM) Market Import-Export Trade Statistics |
7.1 India Social Customer Relationship Management (CRM) Market Export to Major Countries |
7.2 India Social Customer Relationship Management (CRM) Market Imports from Major Countries |
8 India Social Customer Relationship Management (CRM) Market Key Performance Indicators |
8.1 Customer satisfaction score (CSAT) from social CRM interactions |
8.2 Number of leads generated through social CRM activities |
8.3 Customer retention rate attributed to social CRM initiatives |
9 India Social Customer Relationship Management (CRM) Market - Opportunity Assessment |
9.1 India Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.2 India Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Deployment Type, 2021 & 2031F |
9.3 India Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Solutions, 2021 & 2031F |
9.4 India Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Users, 2021 & 2031F |
9.5 India Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Verticals, 2021 & 2031F |
10 India Social Customer Relationship Management (CRM) Market - Competitive Landscape |
10.1 India Social Customer Relationship Management (CRM) Market Revenue Share, By Companies, 2024 |
10.2 India Social Customer Relationship Management (CRM) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |