Product Code: ETC384924 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Total area planted with sorghum in India was estimated at 5.9 million hectares in 2017-18, a 5% increase compared to the previous year. The total production of sorghum during this period was 7.2 million tonnes, 11% higher than the previous year`s output. Uttar Pradesh and Karnataka are the leading producing states for sorghum in India with 1205 thousand tonnes and 877 thousand tonnes respectively.
The India Sorghum market has been experiencing steady growth due to multiple drivers. Sorghum, also known as jowar, is a drought-resistant and versatile crop, making it suitable for cultivation in various agro-climatic regions of India. Its utilization as both human food and animal feed has contributed to its increasing demand. The growing awareness about the nutritional benefits of sorghum, such as being gluten-free and rich in fiber and antioxidants, has driven its consumption. Additionally, sorghum`s application in the production of ethanol and other industrial products has further boosted the market. Government support through subsidies and initiatives to promote sorghum cultivation for food security and sustainable agriculture has also played a significant role in driving the market.
The sorghum market in India faces several challenges, including fluctuating production levels due to climate variability and pest infestations. Sorghum is often grown in rain-fed regions, making it susceptible to weather-related risks such as drought and irregular rainfall.Another challenge is the competition from other staple grains and cereals, such as rice and wheat, which are more widely consumed in India. Limited consumer awareness and preference for sorghum-based products can hinder market growth and restrict market demand.Additionally, the lack of modern processing and value addition facilities for sorghum products can limit the market`s potential. The sorghum industry must invest in innovative processing technologies to create a diverse range of products that cater to changing consumer preferences.
The India sorghum market faced challenges during the COVID-19 pandemic due to supply chain disruptions and reduced demand from the alcohol and feed industries. However, sorghum`s status as a drought-resistant crop and its use as a staple food in certain regions helped maintain a baseline demand. The market also saw opportunities in the development of sorghum-based functional food products and nutritious alternatives.
The India sorghum market involves various agricultural companies, traders, and processors dealing with sorghum products. Key players include Patil Agro Industries, Samrat India, Shree Hanuman Jee Agro, and Mahaveer Group.