Product Code: ETC10335438 | Publication Date: Apr 2025 | Updated Date: Jun 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The sports market in India is experiencing rapid growth driven by increasing interest in both traditional sports like cricket, as well as emerging sports such as football, kabaddi, and badminton. The country`s large and youthful population, coupled with rising disposable incomes and growing awareness about the importance of physical fitness, has fueled the demand for sports-related products and services. Major factors contributing to the market`s expansion include the establishment of professional sports leagues, lucrative sponsorship deals, investment in sports infrastructure, and the emergence of talented athletes on the global stage. Furthermore, the growing popularity of online sports betting and fantasy sports platforms has attracted significant investments from both domestic and international stakeholders, positioning India as a key player in the global sports industry.
Currently, the sports market in India is experiencing significant growth across various sectors. One of the notable trends is the increasing popularity of non-traditional sports such as football, kabaddi, and mixed martial arts, driven by the success of leagues like the Indian Super League (ISL) and Pro Kabaddi League (PKL). Additionally, there is a growing interest in fitness and wellness activities, leading to a surge in demand for sports apparel, equipment, and fitness services. The rise of digital platforms and social media has also revolutionized sports consumption, with more fans engaging online through live streaming, fantasy sports, and e-sports. With the emergence of young and talented athletes in diverse disciplines, coupled with the government`s initiatives to promote sports at the grassroots level, the future of the sports market in India looks promising and dynamic.
The sports market in India faces several challenges including infrastructure limitations, lack of government support, limited funding and sponsorship opportunities, and the dominance of cricket over other sports. The country`s sports infrastructure is often inadequate, hindering the development of athletes and teams in various sports. Government support and funding for sports programs are also limited compared to other countries, impacting the overall growth of the industry. Additionally, while cricket enjoys immense popularity and financial backing, other sports struggle to attract similar levels of investment and sponsorship. These challenges pose barriers to the diversification and expansion of the sports market in India, limiting the growth potential for non-cricket sports.
Investment opportunities in the Indian sports market are abundant and diverse, presenting potential for significant growth. With the increasing popularity of sports such as cricket, football, and kabaddi, there is a growing demand for infrastructure development, sports leagues, training facilities, and sports equipment manufacturing. Investors can consider opportunities in team ownership, sponsorship deals, media rights, and merchandising. Additionally, the rise of sports tech startups focusing on fitness tracking, sports analytics, and fan engagement provides avenues for investment in innovative technologies. The Indian government`s support for sports through initiatives like the Khelo India program and the development of sports universities further enhances the investment landscape. Overall, the Indian sports market offers a promising and dynamic environment for investors looking to capitalize on the country`s passion for sports.
The Indian government has implemented various policies to promote and develop the sports market in the country. Initiatives such as the Khelo India program aim to identify and nurture young talent, providing them with financial support and infrastructure. The National Sports Development Fund offers financial assistance to athletes for training and international competitions. Additionally, the government has established the Target Olympic Podium Scheme to support elite athletes in their quest for Olympic success. In recent years, there has been a focus on improving sports infrastructure across the country, with the development of sports complexes and training centers. These policies demonstrate the government`s commitment to enhancing the sports market in India and nurturing a culture of sports participation and excellence.
The future outlook for the sports market in India is highly positive, with continued growth expected across various segments. Factors such as increasing disposable incomes, a growing interest in fitness and wellness, and a rising popularity of non-traditional sports like badminton and kabaddi are driving this growth. Additionally, the emergence of professional sports leagues such as the Indian Premier League (IPL) and Pro Kabaddi League have not only increased the popularity of these sports but also attracted significant investments. With a large youth population, a growing focus on sports infrastructure development, and increasing government support for sports at the grassroots level, the India sports market is likely to see sustained expansion in the coming years, presenting lucrative opportunities for stakeholders across the industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Sports Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Sports Market Revenues & Volume, 2021 & 2031F |
3.3 India Sports Market - Industry Life Cycle |
3.4 India Sports Market - Porter's Five Forces |
3.5 India Sports Market Revenues & Volume Share, By Product Category, 2021 & 2031F |
3.6 India Sports Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.7 India Sports Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 India Sports Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 India Sports Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
4 India Sports Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Sports Market Trends |
6 India Sports Market, By Types |
6.1 India Sports Market, By Product Category |
6.1.1 Overview and Analysis |
6.1.2 India Sports Market Revenues & Volume, By Product Category, 2021 - 2031F |
6.1.3 India Sports Market Revenues & Volume, By Equipment, 2021 - 2031F |
6.1.4 India Sports Market Revenues & Volume, By Apparel, 2021 - 2031F |
6.1.5 India Sports Market Revenues & Volume, By Footwear, 2021 - 2031F |
6.1.6 India Sports Market Revenues & Volume, By Accessories, 2021 - 2031F |
6.1.7 India Sports Market Revenues & Volume, By Wearables, 2021 - 2031F |
6.2 India Sports Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 India Sports Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.2.3 India Sports Market Revenues & Volume, By Fitness Enthusiasts, 2021 - 2031F |
6.2.4 India Sports Market Revenues & Volume, By Athletes, 2021 - 2031F |
6.2.5 India Sports Market Revenues & Volume, By Teams & Clubs, 2021 - 2031F |
6.2.6 India Sports Market Revenues & Volume, By Sports Associations, 2021 - 2031F |
6.3 India Sports Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Sports Market Revenues & Volume, By Online, 2021 - 2031F |
6.3.3 India Sports Market Revenues & Volume, By Offline, 2021 - 2031F |
6.3.4 India Sports Market Revenues & Volume, By Sports Retail Stores, 2021 - 2031F |
6.3.5 India Sports Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.3.6 India Sports Market Revenues & Volume, By Department Stores, 2021 - 2031F |
6.4 India Sports Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 India Sports Market Revenues & Volume, By Professional Sports, 2021 - 2031F |
6.4.3 India Sports Market Revenues & Volume, By Training & Practice, 2021 - 2031F |
6.4.4 India Sports Market Revenues & Volume, By Competitions, 2021 - 2031F |
6.4.5 India Sports Market Revenues & Volume, By Casual Wear, 2021 - 2031F |
6.4.6 India Sports Market Revenues & Volume, By Performance Monitoring, 2021 - 2031F |
6.5 India Sports Market, By Price Range |
6.5.1 Overview and Analysis |
6.5.2 India Sports Market Revenues & Volume, By Budget, 2021 - 2031F |
6.5.3 India Sports Market Revenues & Volume, By Mid range, 2021 - 2031F |
6.5.4 India Sports Market Revenues & Volume, By Premium, 2021 - 2031F |
6.5.5 India Sports Market Revenues & Volume, By Luxury, 2021 - 2031F |
6.5.6 India Sports Market Revenues & Volume, By Custom, 2021 - 2031F |
7 India Sports Market Import-Export Trade Statistics |
7.1 India Sports Market Export to Major Countries |
7.2 India Sports Market Imports from Major Countries |
8 India Sports Market Key Performance Indicators |
9 India Sports Market - Opportunity Assessment |
9.1 India Sports Market Opportunity Assessment, By Product Category, 2021 & 2031F |
9.2 India Sports Market Opportunity Assessment, By End User, 2021 & 2031F |
9.3 India Sports Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 India Sports Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 India Sports Market Opportunity Assessment, By Price Range, 2021 & 2031F |
10 India Sports Market - Competitive Landscape |
10.1 India Sports Market Revenue Share, By Companies, 2024 |
10.2 India Sports Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |