Product Code: ETC214176 | Publication Date: Aug 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The India swimwear market import shipment demonstrated strong growth with a CAGR of 22.2% from 2020 to 2024. However, there was a slight slowdown in growth between 2023 and 2024, with a decrease in the growth rate. Overall, the market expanded significantly over the period, albeit showing a minor dip in momentum towards the end.
The India swimwear market has witnessed significant growth in recent years. With the increasing popularity of beach vacations, the demand for swimwear has surged. Factors such as changing fashion trends, rising disposable incomes, and a growing awareness of health and fitness have contributed to the expansion of this market. Several domestic and international brands have entered the India swimwear market, offering a wide range of designs and styles to cater to different consumer preferences. The market is not limited to traditional swimwear; it now includes various options such as one-piece swimsuits, bikinis, tankinis, and swim trunks for men. E-commerce platforms have also played a crucial role in boosting sales by providing a convenient and extensive shopping experience for consumers. As India beach tourism industry continues to grow, the swimwear market is expected to thrive further.
The India swimwear market is primarily driven by the country`s growing middle-class population and increasing disposable incomes. As more individuals have access to leisure activities, swimming has gained popularity. With a focus on fitness and the importance of staying active, there`s a greater demand for comfortable and stylish swimwear. Manufacturers are also investing in innovative designs and materials to cater to the evolving needs of consumers.
The India swimwear market has witnessed significant growth in recent years, but it also faces several challenges. One of the primary challenges is the seasonal nature of the business. In India, swimwear is predominantly a summer product, which means that businesses must rely on a limited window of opportunity to generate substantial revenue. Additionally, the market is highly competitive, with both domestic and international brands vying for market share. This leads to pricing pressures and the need for continuous innovation to stay ahead. Furthermore, there are cultural and modesty factors that influence consumer preferences in India, which requires market players to carefully tailor their product offerings.
The India swimwear market witnessed a significant impact due to the COVID-19 pandemic. With restrictions on travel, closure of beaches, and limitations on public gatherings, the demand for swimwear decreased notably. People`s preferences shifted towards more casual and comfortable attire while staying at home, leading to a slowdown in the swimwear market. However, as restrictions gradually eased and with the reopening of recreational areas, the market showed signs of recovery as people sought outdoor activities, including beach visits.
In the India Swimwear Market, leading manufacturers and brands have made a significant impact by offering an array of swimwear options to meet the diverse needs of India consumers. Key players like Speedo, Decathlon, Zivame, and Jockey have captured the market with their well-crafted swimsuits and swimwear accessories. These companies are known for their blend of style, comfort, and durability, making them popular choices among India swimmers and beachgoers. Their commitment to quality and fashion-forward designs ensures a strong foothold in this growing market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Swimwear Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Swimwear Market Revenues & Volume, 2021 & 2031F |
3.3 India Swimwear Market - Industry Life Cycle |
3.4 India Swimwear Market - Porter's Five Forces |
3.5 India Swimwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Swimwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Swimwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers |
4.2.2 Growing awareness about health and fitness leading to increased interest in swimming |
4.2.3 Changing lifestyle trends favoring beach and poolside activities |
4.3 Market Restraints |
4.3.1 Cultural norms and modesty concerns may limit demand for swimwear |
4.3.2 Lack of proper infrastructure for swimming and water sports in certain regions |
5 India Swimwear Market Trends |
6 India Swimwear Market, By Types |
6.1 India Swimwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Swimwear Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Swimwear Market Revenues & Volume, By Women's Swimwear, 2021-2031F |
6.1.4 India Swimwear Market Revenues & Volume, By Men's Swimwear, 2021-2031F |
6.1.5 India Swimwear Market Revenues & Volume, By Goggles and Swim Caps, 2021-2031F |
6.2 India Swimwear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Swimwear Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 India Swimwear Market Revenues & Volume, By Offline Stores, 2021-2031F |
7 India Swimwear Market Import-Export Trade Statistics |
7.1 India Swimwear Market Export to Major Countries |
7.2 India Swimwear Market Imports from Major Countries |
8 India Swimwear Market Key Performance Indicators |
8.1 Number of swimming pools and water parks in India |
8.2 Participation rates in swimming competitions and events |
8.3 Growth in online searches for swimwear trends and styles in India |
9 India Swimwear Market - Opportunity Assessment |
9.1 India Swimwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Swimwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Swimwear Market - Competitive Landscape |
10.1 India Swimwear Market Revenue Share, By Companies, 2024 |
10.2 India Swimwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |