| Product Code: ETC349104 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s talcum powder import market in 2024 continued to be dominated by countries like Germany, Malaysia, Switzerland, and Taiwan, Province of China, with India itself also featuring as a key exporter. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), remained very high, indicating a significant level of market power among the top exporting countries. The compound annual growth rate (CAGR) from 2020 to 2024 was robust at 17.57%, although there was a slight decline in the growth rate from 2023 to 2024 at -0.86%. Overall, the talcum powder import market in India showed resilience and strong performance during the period.

The talcum powder industry size was estimated at USD 598 million in 2025 and is anticipated to grow at an approximate CAGR close to 5% between 2025 to 2031 driven by escalating application scope across pharmaceuticals & cosmetics sector on account of surging demand from end user industries including healthcare sector primarily due its skin conditioning properties attributed by magnesium silicate based chemistries used within it formulation process. Furthermore intensifying product innovation activities undertaken by leading chemical companies have allowed them expand their current manufacturing capabilities enabling companies increase production capacity thus propelling overall sales volume thus creating favorable business environment for other smaller players operating within domestic boundaries allowing them capitalize on untapped opportunity present within regional marketspace.
The India talcum powder market is influenced by the increasing demand for personal care and cosmetic products. Talcum powder is extensively used in various personal care products, including body powders, baby powders, and talcum-based cosmetics. The rising focus on personal hygiene and grooming, along with the increasing disposable income, are driving the demand for talcum powder in India. Moreover, the growing baby care segment and the popularity of talcum-based products for infants contribute to the market`s growth. Key players, including Hindustan Unilever Limited, Johnson & Johnson, and CavinKare Pvt. Ltd., are actively involved in product innovation and marketing initiatives to cater to the evolving consumer preferences in the talcum powder market.
The India talcum powder market faces challenges related to consumer perceptions and safety concerns. The association of talcum powder with potential health risks, particularly ovarian cancer, has raised concerns among consumers. Safety concerns have led to legal actions and litigation against talcum powder manufacturers. To address these challenges, manufacturers need to prioritize product safety and transparency, adhering to stringent quality standards and safety testing. Moreover, the demand for natural and organic alternatives to talcum powder presents a challenge for conventional talcum powder manufacturers. Companies need to innovate and develop talcum powder formulations with natural and safe ingredients to cater to the growing demand for natural and organic personal care products.
The India talcum powder market experienced a significant impact from the COVID-19 pandemic. During the early stages of the pandemic, there was a surge in demand for personal care and hygiene products, including talcum powder, as consumers focused on maintaining personal hygiene and wellness. The increased emphasis on cleanliness and sanitation led to higher sales of talcum powder for daily use. However, the market also faced challenges due to supply chain disruptions, logistic constraints, and manufacturing shutdowns during the lockdown period. The closure of retail outlets and restrictions on non-essential goods affected the distribution and availability of talcum powder products. Moreover, consumer preferences shifted towards natural and organic alternatives during the pandemic, raising concerns about the safety of talcum powder products containing talc. This resulted in increased scrutiny and regulatory scrutiny regarding the use of talcum powder in personal care products. Key players in the market, such as Johnson & Johnson, Himalaya Drug Company, and CavinKare Pvt. Ltd., responded to the challenges by reassessing their product formulations, enhancing safety measures, and promoting transparency in product labeling to regain consumer trust and confidence.
In the India talcum powder market, key players are instrumental in providing a diverse range of talcum powder products catering to the personal care and hygiene needs of consumers. Companies such as Johnson & Johnson, Himalaya Drug Company, CavinKare Pvt. Ltd., and Marico Limited are prominent players in this market. These companies offer a wide array of talcum powder formulations enriched with natural ingredients and soothing properties. They invest in research and development to introduce innovative and safe talcum powder products, ensuring the highest standards of product quality and safety. Key players actively engage in marketing and promotional activities to build consumer trust and brand loyalty. They focus on transparency in product labeling and adhere to regulatory guidelines to maintain the highest standards of product safety. Through their commitment to consumer satisfaction and product excellence, these key players significantly contribute to the growth and popularity of talcum powder products in India.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Talcum Powder Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Talcum Powder Market Revenues & Volume, 2021 & 2031F |
3.3 India Talcum Powder Market - Industry Life Cycle |
3.4 India Talcum Powder Market - Porter's Five Forces |
3.5 India Talcum Powder Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Talcum Powder Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Talcum Powder Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming practices in India |
4.2.2 Rising disposable income leading to higher spending on personal care products |
4.2.3 Growing urbanization and changing lifestyle preferences towards beauty and wellness products |
4.3 Market Restraints |
4.3.1 Concerns regarding the health effects of talcum powder, such as potential links to cancer |
4.3.2 Competition from alternative products like natural and organic powders |
4.3.3 Government regulations and safety standards impacting the production and marketing of talcum powder |
5 India Talcum Powder Market Trends |
6 India Talcum Powder Market, By Types |
6.1 India Talcum Powder Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Talcum Powder Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Talcum Powder Market Revenues & Volume, By Cosmetics Grade, 2021-2031F |
6.1.4 India Talcum Powder Market Revenues & Volume, By Paper Grade, 2021-2031F |
6.1.5 India Talcum Powder Market Revenues & Volume, By Waterproofing Grade, 2021-2031F |
6.1.6 India Talcum Powder Market Revenues & Volume, By Coatings Grade, 2021-2031F |
6.1.7 India Talcum Powder Market Revenues & Volume, By Plastic Grade, 2021-2031F |
6.1.8 India Talcum Powder Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Talcum Powder Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Talcum Powder Market Revenues & Volume, By Paints & Coatings, 2021-2031F |
6.2.3 India Talcum Powder Market Revenues & Volume, By Plastic & Rubber, 2021-2031F |
6.2.4 India Talcum Powder Market Revenues & Volume, By Personal Care, 2021-2031F |
6.2.5 India Talcum Powder Market Revenues & Volume, By Others, 2021-2031F |
7 India Talcum Powder Market Import-Export Trade Statistics |
7.1 India Talcum Powder Market Export to Major Countries |
7.2 India Talcum Powder Market Imports from Major Countries |
8 India Talcum Powder Market Key Performance Indicators |
8.1 Consumer perception and sentiment towards talcum powder safety and efficacy |
8.2 Market penetration in rural areas and Tier II cities |
8.3 Number of new product innovations and variations introduced in the market |
9 India Talcum Powder Market - Opportunity Assessment |
9.1 India Talcum Powder Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Talcum Powder Market Opportunity Assessment, By Application, 2021 & 2031F |
10 India Talcum Powder Market - Competitive Landscape |
10.1 India Talcum Powder Market Revenue Share, By Companies, 2024 |
10.2 India Talcum Powder Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |