India Television Market Outlook (2023-2029) | Size, Revenue, Share, Forecast, Growth, Industry, Companies, Analysis, Trends, Value & COVID-19 IMPACT

India Television Market Highlights

Report Name	India Television Market
Base Year	2022
Historical Period	2019-2022
Forecast Period	2023-2029
Growth Rate (CAGR)	8.9%
Report Coverage	Revenues & Volume, Market Trends, Drivers & Challenges, Market Forecast, Market Share
Segment Coverage	By Resolution, By Screen Type, By Size, By Type
Customization Scope	100% customized reports available along with reliable data. Moreover, you can alter the segments, countries, and regions according to your needs. For further details, you can contact our research expert at sales@6wresearch.com
Pricing and Purchase Options	Avail customization purchase option to know the exact pricing of your research needs

Topics Covered in India Television Market Report

India Television Market report thoroughly covers the market by resolution, screen type, size, and type. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

India Television Market Synopsis

India Television market would register healthy growth in the coming years on account of the increasing spending power of consumers as well as rising commercialization. Further, the number of service providers has increased substantially which has spurred the demand for television in India. The market will continue to progress in the years to come. 

According to 6Wresearch, India Television Market size is projected to grow at a CAGR of 8.9% during 2023-2029. This growth is primarily due to rapid urbanization along with a rising number of households in the country. Additionally, the demand for smart television has increased substantially during the COVID-19 pandemic as India has witnessed rising OTT service providers. Further, increasing commercialization, as well as technological innovation, has also supported the growth of the Television market in India. These factors have been supporting the India Television Market Growth.  One of the major obstacles in the market is the faster evolution of technology. Manufacturers of the market need to constantly adapt to changes and they must innovate.  Content piracy is another key obstacle facing the market. The unauthorized distribution as well as consumption of copyrighted content not only poses a threat to the revenue streams of broadcasters but also affects market growth and sustainability.

COVID-19 Impact on India Television Industry

The COVID-19 pandemic impacted the India television market which is one of the central parts of the Asia Pacific Television Market. significantly. In the initial phases of the COVID-19 pandemic, there was a rise in demand for televisions since lockdowns as well as restrictions confined people to their homes, which led to increased consumption of entertainment content and this resulted in a spike in sales of televisions, especially for larger screen sizes as well as smart TVs, since consumers sought to improve their home entertainment experiences. However, disruptions in the global supply chain as well as manufacturing processes, coupled with logistical obstacles, led to some delays in the availability and production of televisions.

Television Market in India: Key Players

The Indian television industry is competitive and vibrant, with a number of leading players vying for a share of the market. Some of the significant names in this market include Samsung Electronics India Private Limited, which is a subsidiary of the global electronics giant Samsung, and it is known for its high-quality as well as innovative range of televisions. LG Electronics India Private Limited is also a key player, and it offers a diverse lineup of televisions known for their smart technology and sleek designs. Another prominent player is Sony India Private Limited, which is a subsidiary of Sony Corporation, and it is known for its premium quality displays and cutting-edge technology. Panasonic India Private Limited has also been rising in the market and it offers a range of TVs known for their innovative features and superior quality. 

India Television Market: Government Regulations

the India television market is subject to a number of government regulations which aim at ensuring compliance with technical standards, industry norms, and content guidelines. These government regulations are put in place with the purpose of safeguarding consumer interests, promoting fair competition, as well as maintaining the quality of broadcasting facilities. The Telecom Regulatory Authority of India (TRAI) has a key role to play in regulating the television market. TRAI sets guidelines related to pricing and packaging of channels, ensuring transparency and affordability for consumers. The Ministry of Information and Broadcasting (MIB) is also a key government body accountable for regulating the television market. It oversees matters linked to content, licensing, as well as policy formulation. 

Market by Resolution

According to Ravi Bhandari, Research Head, 6Wresearch, HD television dominates the overall television market in India. The growth is attributed to the increasing demand for home entertainment during lockdowns coupled with the rising penetration of smart television in rural areas in India. Whereas, ultra-HD television is anticipated to register the highest growth over the coming years.

Key Attractiveness of the Report

• COVID-19 Impact on the Market.
• 10 Years Market Numbers.
• Historical Data Starting from 2019 to 2022.
• Base Year: 2022
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report

• India Television Market Outlook
• Market Size of India Television Market, 2022
• Forecast of India Television Market, 2029
• Historical Data and Forecast of India Television Revenues & Volume for the Period 2019 - 2029
• India Television Market Trend Evolution
• India Television Market Drivers and Challenges
• India Television Price Trends
• India Television Porter's Five Forces
• India Television Industry Life Cycle
• Historical Data and Forecast of India Television Market Revenues & Volume By Resolution for the Period 2019 - 2029
• Historical Data and Forecast of India Television Market Revenues & Volume By Screen Types for the Period 2019 – 2029
• Historical Data and Forecast of India Television Market Revenues & Volume By Size for the Period 2019 - 2029
• Historical Data and Forecast of India Television Market Revenues & Volume By Types for the Period 2019 - 2029
• India Television Import Export Trade Statistics
• Market Opportunity Assessment By Resolution
• Market Opportunity Assessment By Screen Types
• Market Opportunity Assessment By Size
• Market Opportunity Assessment By Types
• India Television Top Companies Market Share
• India Television Competitive Benchmarking By Technical and Operational Parameters
• India Television Company Profiles
• India Television Key Strategic Recommendations

Market Scope and Segmentation

India Television Market report covers a detailed analysis of the following market segments:

By Resolution

• HD
• Full HD
• Ultra HD

By Screen Type

• LED
• OLED
• QLED

By Size

• <32"
• 32"
• >32"

By Types

• Smart
• Non-Smart

India Television Market (2023-2029): FAQs