Product Code: ETC4401025 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The India text analytics market is thriving, driven by the growing volume of unstructured text data and the need to extract valuable insights from it. Text analytics solutions use natural language processing and machine learning to analyze text data from sources like social media, customer reviews, and emails. Businesses across industries are leveraging text analytics to gain a deeper understanding of customer sentiments, improve products and services, and make data-driven decisions. In an era where customer feedback and social media play a significant role in shaping brand perception, the India text analytics market is expected to continue growing, offering businesses the means to harness the power of unstructured text data.
The India Text Analytics Market is being driven by the increasing adoption of advanced data analytics solutions by businesses across various sectors. Text analytics technology is used to extract valuable insights from unstructured textual data, including customer reviews, social media comments, and other text-based information sources. With the growth of e-commerce, social media, and digital marketing in India, organizations are leveraging text analytics to gain a deeper understanding of customer sentiment, market trends, and competitive intelligence.
In the Text Analytics market in India, one of the central challenges is the diversity of languages and dialects. India has a multitude of languages, and text analytics solutions must be capable of handling this linguistic diversity effectively. Additionally, sentiment analysis and entity recognition can be challenging in the India context, as context and nuances vary significantly across regions.
The COVID-19 pandemic had a notable impact on the India Text Analytics market. With the influx of information related to the pandemic, there was a heightened demand for text analytics solutions to extract insights from unstructured text data. Industries such as healthcare and customer service relied on text analytics to analyze patient feedback, customer sentiment, and emerging trends. Although some projects were postponed due to uncertainties, the pandemic reinforced the importance of text analytics in making data-driven decisions and understanding customer preferences. The market is expected to continue growing as organizations prioritize text analytics to harness the power of unstructured data.
The India Text Analytics market is marked by the presence of prominent players who offer advanced text analysis solutions. Leading companies such as IBM Corporation, Microsoft Corporation, SAS Institute Inc., and Alphabet Inc. are instrumental in providing text analytics tools and platforms. These solutions assist organizations in extracting meaningful insights from unstructured text data, allowing them to make data-driven decisions and gain a competitive edge in the India market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Text Analytics Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Text Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 India Text Analytics Market - Industry Life Cycle |
3.4 India Text Analytics Market - Porter's Five Forces |
3.5 India Text Analytics Market Revenues & Volume Share, By Component , 2021 & 2031F |
3.6 India Text Analytics Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 India Text Analytics Market Revenues & Volume Share, By Deployment Model, 2021 & 2031F |
3.8 India Text Analytics Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
3.9 India Text Analytics Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
4 India Text Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of big data analytics in various industries in India |
4.2.2 Growing demand for real-time data analysis and insights |
4.2.3 Rise in social media usage leading to increased need for text analytics solutions |
4.3 Market Restraints |
4.3.1 Lack of skilled professionals in the field of text analytics |
4.3.2 Data privacy and security concerns among businesses in India |
5 India Text Analytics Market Trends |
6 India Text Analytics Market, By Types |
6.1 India Text Analytics Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 India Text Analytics Market Revenues & Volume, By Component , 2021-2031F |
6.1.3 India Text Analytics Market Revenues & Volume, By Software, 2021-2031F |
6.1.4 India Text Analytics Market Revenues & Volume, By Services, 2021-2031F |
6.2 India Text Analytics Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Text Analytics Market Revenues & Volume, By Customer experience management, 2021-2031F |
6.2.3 India Text Analytics Market Revenues & Volume, By Marketing management, 2021-2031F |
6.2.4 India Text Analytics Market Revenues & Volume, By Governance, risk, and compliance management, 2021-2031F |
6.2.5 India Text Analytics Market Revenues & Volume, By Document management, 2021-2031F |
6.2.6 India Text Analytics Market Revenues & Volume, By Workforce management, 2021-2031F |
6.2.7 India Text Analytics Market Revenues & Volume, By Others, 2021-2031F |
6.3 India Text Analytics Market, By Deployment Model |
6.3.1 Overview and Analysis |
6.3.2 India Text Analytics Market Revenues & Volume, By On-premises, 2021-2031F |
6.3.3 India Text Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
6.4 India Text Analytics Market, By Industry Vertical |
6.4.1 Overview and Analysis |
6.4.2 India Text Analytics Market Revenues & Volume, By Banking, Financial Services, and Insurance (BFSI), 2021-2031F |
6.4.3 India Text Analytics Market Revenues & Volume, By Telecommunications and Information Technology (IT), 2021-2031F |
6.4.4 India Text Analytics Market Revenues & Volume, By Retail and eCommerce, 2021-2031F |
6.4.5 India Text Analytics Market Revenues & Volume, By Healthcare and life sciences, 2021-2031F |
6.4.6 India Text Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.4.7 India Text Analytics Market Revenues & Volume, By Government and defense, 2021-2031F |
6.4.8 India Text Analytics Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.4.9 India Text Analytics Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.5 India Text Analytics Market, By Organization Size |
6.5.1 Overview and Analysis |
6.5.2 India Text Analytics Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.5.3 India Text Analytics Market Revenues & Volume, By Small and Medium-sized Enterprises (SMEs), 2021-2031F |
7 India Text Analytics Market Import-Export Trade Statistics |
7.1 India Text Analytics Market Export to Major Countries |
7.2 India Text Analytics Market Imports from Major Countries |
8 India Text Analytics Market Key Performance Indicators |
8.1 Average time taken for text data processing |
8.2 Number of new text analytics software installations in India |
8.3 Percentage increase in the adoption of text analytics tools by Indian companies |
9 India Text Analytics Market - Opportunity Assessment |
9.1 India Text Analytics Market Opportunity Assessment, By Component , 2021 & 2031F |
9.2 India Text Analytics Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 India Text Analytics Market Opportunity Assessment, By Deployment Model, 2021 & 2031F |
9.4 India Text Analytics Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
9.5 India Text Analytics Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
10 India Text Analytics Market - Competitive Landscape |
10.1 India Text Analytics Market Revenue Share, By Companies, 2024 |
10.2 India Text Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |