| Product Code: ETC7555608 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s tissue products import market saw significant growth in 2024, with top exporting countries being South Korea, China, USA, Malaysia, and Germany. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, potentially leading to challenges related to competition and pricing. The compound annual growth rate (CAGR) from 2020 to 2024 was a robust 14.05%, showcasing strong demand for tissue products in India. Moreover, the growth rate in 2024 alone stood at 6.76%, indicating continued expansion in the market. This data suggests a thriving import market for tissue products in India with promising opportunities for international exporters.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Tissue Products Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Tissue Products Market Revenues & Volume, 2021 & 2031F |
3.3 India Tissue Products Market - Industry Life Cycle |
3.4 India Tissue Products Market - Porter's Five Forces |
3.5 India Tissue Products Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Tissue Products Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Tissue Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in India |
4.2.2 Changing lifestyle and hygiene practices leading to higher demand for tissue products |
4.2.3 Growing awareness about health and hygiene among the population |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in a price-sensitive market like India |
4.3.2 Competition from traditional alternatives like cloth napkins and handkerchiefs |
5 India Tissue Products Market Trends |
6 India Tissue Products Market, By Types |
6.1 India Tissue Products Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Tissue Products Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Tissue Products Market Revenues & Volume, By Common Type, 2021- 2031F |
6.1.4 India Tissue Products Market Revenues & Volume, By Sanitary Type, 2021- 2031F |
6.2 India Tissue Products Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Tissue Products Market Revenues & Volume, By At Home, 2021- 2031F |
6.2.3 India Tissue Products Market Revenues & Volume, By Away from Home, 2021- 2031F |
7 India Tissue Products Market Import-Export Trade Statistics |
7.1 India Tissue Products Market Export to Major Countries |
7.2 India Tissue Products Market Imports from Major Countries |
8 India Tissue Products Market Key Performance Indicators |
8.1 Household penetration rate of tissue products |
8.2 Growth in per capita consumption of tissue products |
8.3 Adoption rate of premium tissue products |
8.4 Consumer satisfaction and repeat purchase rates |
8.5 Percentage of households using tissue products regularly |
9 India Tissue Products Market - Opportunity Assessment |
9.1 India Tissue Products Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Tissue Products Market Opportunity Assessment, By Application, 2021 & 2031F |
10 India Tissue Products Market - Competitive Landscape |
10.1 India Tissue Products Market Revenue Share, By Companies, 2024 |
10.2 India Tissue Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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