| Product Code: ETC351804 | Publication Date: Aug 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India Vitamin D Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 14.92% in 2028, following an initial rate of 13.35%, before easing to 14.65% at the end of the period.

The India vitamin D market is estimated to be worth around US$ 478 million in 2025 and is projected to grow at a CAGR of 7.5% during the forecast period. India has one of the largest population in the world, which makes it an attractive destination for manufacturers of vitamin D products. The strong growth prospects in this sector are attributed to increasing awareness about health benefits associated with adequate levels of vitamin D among consumers, rising prevalence of diseases such as osteoporosis, rheumatoid arthritis and diabetes, aggressive promotional campaigns by major players operating in this space and growing demand from pharmaceuticals industry for various vitamins including Vitamin D.
The India vitamin D market is driven by several key factors that have contributed to its growth. One of the primary drivers is the increasing awareness of the importance of vitamin D for maintaining optimal health. With rising health consciousness and a focus on preventive healthcare, people in India are becoming more aware of vitamin D deficiency and its potential health implications. This has led to a growing demand for vitamin D supplements and fortified food products. Additionally, changing lifestyles and urbanization have contributed to the prevalence of vitamin D deficiency in the population. Factors such as limited sun exposure due to indoor jobs and modern living habits have increased the need for vitamin D supplementation. Furthermore, the elderly population in India is growing, and vitamin D plays a critical role in maintaining bone health and preventing osteoporosis and fractures in older adults. As the aging population increases, the demand for vitamin D supplements is expected to rise. Moreover, government initiatives and healthcare awareness campaigns have played a significant role in driving the vitamin D market. Efforts to educate the public about the importance of vitamin D and its sources have led to increased consumer awareness and willingness to address vitamin D deficiency through supplementation.
Despite the growth opportunities, the India vitamin D market faces some challenges. One of the primary challenges is the lack of awareness and understanding among a significant portion of the population regarding vitamin D deficiency and its potential health implications. Many individuals may not be aware of the importance of regular vitamin D testing and supplementation, which hinders the market`s growth potential. Another challenge is the price sensitivity of consumers in India. Vitamin D supplements can be relatively expensive, especially for low-income individuals, limiting their accessibility to a broader population. Moreover, the affordability and availability of fortified foods containing vitamin D remain a concern, particularly in rural areas where access to such products may be limited.
The COVID-19 pandemic has had a notable impact on the India vitamin D market. During the pandemic, there has been an increased focus on boosting immunity and overall health, leading to a surge in demand for vitamin D supplements. Vitamin D is known to play a crucial role in supporting the immune system, and consumers have sought to strengthen their immunity amid the pandemic. Moreover, with lockdowns and restrictions impacting outdoor activities and sun exposure, concerns about vitamin D deficiency have risen. As a result, there has been a heightened awareness of the importance of vitamin D testing and supplementation, leading to a significant increase in the sales of vitamin D products.
Some key players in the India vitamin D market include reputable pharmaceutical companies such as Sun Pharmaceutical Industries Ltd., Cadila Healthcare Ltd., Dr. Reddy`s Laboratories Ltd., Cipla Limited, and Lupin Limited. These companies manufacture and market a wide range of vitamin D supplements and fortified products to cater to the growing demand for vitamin D in the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Vitamin D Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Vitamin D Market Revenues & Volume, 2021 & 2031F |
3.3 India Vitamin D Market - Industry Life Cycle |
3.4 India Vitamin D Market - Porter's Five Forces |
3.5 India Vitamin D Market Revenues & Volume Share, By Analog, 2021 & 2031F |
3.6 India Vitamin D Market Revenues & Volume Share, By Iu Strength, 2021 & 2031F |
3.7 India Vitamin D Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.8 India Vitamin D Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 India Vitamin D Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 India Vitamin D Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of Vitamin D for overall health and well-being |
4.2.2 Growing prevalence of Vitamin D deficiency in the Indian population |
4.2.3 Rise in disposable income leading to higher spending on healthcare and wellness products |
4.3 Market Restraints |
4.3.1 Limited availability of natural food sources of Vitamin D in the Indian diet |
4.3.2 Lack of government regulations mandating Vitamin D fortification in commonly consumed foods |
4.3.3 Price sensitivity among consumers due to the perceived high cost of Vitamin D supplements |
5 India Vitamin D Market Trends |
6 India Vitamin D Market, By Types |
6.1 India Vitamin D Market, By Analog |
6.1.1 Overview and Analysis |
6.1.2 India Vitamin D Market Revenues & Volume, By Analog, 2021-2031F |
6.1.3 India Vitamin D Market Revenues & Volume, By Vitamin D3, 2021-2031F |
6.1.4 India Vitamin D Market Revenues & Volume, By Vitamin D2, 2021-2031F |
6.2 India Vitamin D Market, By Iu Strength |
6.2.1 Overview and Analysis |
6.2.2 India Vitamin D Market Revenues & Volume, By 500,000 IU, 2021-2031F |
6.2.3 India Vitamin D Market Revenues & Volume, By 100,000 IU, 2021-2031F |
6.2.4 India Vitamin D Market Revenues & Volume, By 40 Miu, 2021-2031F |
6.2.5 India Vitamin D Market Revenues & Volume, By Others, 2021-2031F |
6.3 India Vitamin D Market, By Form |
6.3.1 Overview and Analysis |
6.3.2 India Vitamin D Market Revenues & Volume, By Dry, 2021-2031F |
6.3.3 India Vitamin D Market Revenues & Volume, By Liquid, 2021-2031F |
6.4 India Vitamin D Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 India Vitamin D Market Revenues & Volume, By Feed & Pet Food, 2021-2031F |
6.4.3 India Vitamin D Market Revenues & Volume, By Animal Feed, 2021-2031F |
6.4.4 India Vitamin D Market Revenues & Volume, By Pet Food, 2021-2031F |
6.4.5 India Vitamin D Market Revenues & Volume, By Pharmaceuticals, 2021-2031F |
6.4.6 India Vitamin D Market Revenues & Volume, By Functional Food & Beverages, 2021-2031F |
6.4.7 India Vitamin D Market Revenues & Volume, By Personal Care, 2021-2031F |
6.5 India Vitamin D Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 India Vitamin D Market Revenues & Volume, By Adults, 2021-2031F |
6.5.3 India Vitamin D Market Revenues & Volume, By Pregnant Women, 2021-2031F |
6.5.4 India Vitamin D Market Revenues & Volume, By Children, 2021-2031F |
7 India Vitamin D Market Import-Export Trade Statistics |
7.1 India Vitamin D Market Export to Major Countries |
7.2 India Vitamin D Market Imports from Major Countries |
8 India Vitamin D Market Key Performance Indicators |
8.1 Percentage increase in the number of health campaigns or educational programs focusing on Vitamin D awareness |
8.2 Growth in the number of cases diagnosed with Vitamin D deficiency annually |
8.3 Expansion of retail shelf space dedicated to Vitamin D products in pharmacies and health stores |
9 India Vitamin D Market - Opportunity Assessment |
9.1 India Vitamin D Market Opportunity Assessment, By Analog, 2021 & 2031F |
9.2 India Vitamin D Market Opportunity Assessment, By Iu Strength, 2021 & 2031F |
9.3 India Vitamin D Market Opportunity Assessment, By Form, 2021 & 2031F |
9.4 India Vitamin D Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 India Vitamin D Market Opportunity Assessment, By End User, 2021 & 2031F |
10 India Vitamin D Market - Competitive Landscape |
10.1 India Vitamin D Market Revenue Share, By Companies, 2024 |
10.2 India Vitamin D Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |