| Product Code: ETC11276622 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
India`s vodka seltzer import market in 2024 saw significant contributions from top exporting countries like Sweden, UK, France, Montenegro, and Poland. Despite high concentration levels indicated by the Herfindahl-Hirschman Index (HHI), the market continued to expand rapidly with a notable compound annual growth rate (CAGR) of 43.34% from 2020 to 2024. However, there was a slight decline in growth rate from 2023 to 2024 at -2.89%, suggesting potential shifts in market dynamics. The influx of imports from these key countries underscores the growing popularity of vodka seltzers in India`s beverage industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Vodka Seltzer Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Vodka Seltzer Market Revenues & Volume, 2021 & 2031F |
3.3 India Vodka Seltzer Market - Industry Life Cycle |
3.4 India Vodka Seltzer Market - Porter's Five Forces |
3.5 India Vodka Seltzer Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Vodka Seltzer Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.7 India Vodka Seltzer Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 India Vodka Seltzer Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 India Vodka Seltzer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of flavored alcoholic beverages among younger demographics |
4.2.2 Growing trend towards healthier and lower-calorie drink options |
4.2.3 Rise in disposable income and changing consumer preferences towards premium products |
4.3 Market Restraints |
4.3.1 Strict regulations and policies related to alcohol advertising and distribution in India |
4.3.2 Cultural and societal norms around alcohol consumption in certain regions |
4.3.3 Competition from traditional alcoholic beverages like beer and spirits |
5 India Vodka Seltzer Market Trends |
6 India Vodka Seltzer Market, By Types |
6.1 India Vodka Seltzer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Vodka Seltzer Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 India Vodka Seltzer Market Revenues & Volume, By Alcoholic Seltzer, 2021 - 2031F |
6.1.4 India Vodka Seltzer Market Revenues & Volume, By Hard Seltzer, 2021 - 2031F |
6.1.5 India Vodka Seltzer Market Revenues & Volume, By Sparkling Seltzer, 2021 - 2031F |
6.1.6 India Vodka Seltzer Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 India Vodka Seltzer Market, By Flavor |
6.2.1 Overview and Analysis |
6.2.2 India Vodka Seltzer Market Revenues & Volume, By Lime, 2021 - 2031F |
6.2.3 India Vodka Seltzer Market Revenues & Volume, By Berry, 2021 - 2031F |
6.2.4 India Vodka Seltzer Market Revenues & Volume, By Tropical, 2021 - 2031F |
6.3 India Vodka Seltzer Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 India Vodka Seltzer Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.3.3 India Vodka Seltzer Market Revenues & Volume, By Cans, 2021 - 2031F |
6.3.4 India Vodka Seltzer Market Revenues & Volume, By Pouches, 2021 - 2031F |
6.3.5 India Vodka Seltzer Market Revenues & Volume, By Multipacks, 2021 - 2031F |
6.4 India Vodka Seltzer Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 India Vodka Seltzer Market Revenues & Volume, By Bars & Restaurants, 2021 - 2031F |
6.4.3 India Vodka Seltzer Market Revenues & Volume, By Retail Stores, 2021 - 2031F |
6.4.4 India Vodka Seltzer Market Revenues & Volume, By Online Sales, 2021 - 2031F |
6.4.5 India Vodka Seltzer Market Revenues & Volume, By Beverage Companies, 2021 - 2031F |
7 India Vodka Seltzer Market Import-Export Trade Statistics |
7.1 India Vodka Seltzer Market Export to Major Countries |
7.2 India Vodka Seltzer Market Imports from Major Countries |
8 India Vodka Seltzer Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for vodka seltzer brands |
8.2 Number of distribution channels and retail outlets carrying vodka seltzer products |
8.3 Growth in demand for low-calorie and gluten-free alcoholic beverages in India |
8.4 Percentage increase in online sales and e-commerce presence for vodka seltzer brands |
8.5 Number of new product launches and innovations in the vodka seltzer market segment |
9 India Vodka Seltzer Market - Opportunity Assessment |
9.1 India Vodka Seltzer Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Vodka Seltzer Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.3 India Vodka Seltzer Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 India Vodka Seltzer Market Opportunity Assessment, By End User, 2021 & 2031F |
10 India Vodka Seltzer Market - Competitive Landscape |
10.1 India Vodka Seltzer Market Revenue Share, By Companies, 2024 |
10.2 India Vodka Seltzer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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