Product Code: ETC240024 | Publication Date: Aug 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The India wall covering market import shipment demonstrated robust growth with a CAGR of 13.1% from 2020 to 2024. However, there was a significant contraction in growth rate between 2023 and 2024 at -74.0%, indicating a sharp decline. Overall, the market expanded steadily but experienced a notable slowdown in the latest period.
The India wall covering market caters to interior design and home decor. With changing lifestyle preferences and increased disposable income, consumers are seeking aesthetically pleasing and easy-to-maintain wall coverings. This has driven the market`s growth, with a variety of materials and designs available to cater to diverse tastes and needs.
The India wall covering market is witnessing growth due to the increasing focus on interior design and home aesthetics. As more Indias invest in their homes and seek to personalize their living spaces, there is a rising demand for decorative and functional wall coverings. This trend is further bolstered by the real estate and hospitality sectors, where visually appealing interiors are a priority.
The India Wall Covering market faces challenges related to design innovation, the need for environmentally friendly and sustainable products, and competition from alternative wall covering solutions.
The wall covering market faced a downturn during the pandemic, as interior design projects were postponed, and consumer spending on home decor declined. A gradual recovery was observed as restrictions eased and renovation activities resumed.
In the highly competitive India Wall Covering market, key players have made a significant impact with their diverse product offerings and innovative designs. Prominent companies such as Asian Paints Limited, Nilaya by Asian Paints, D`Decor Home Fabrics, and Excel Wallpapers have a substantial presence in this segment. These market leaders are known for their wide range of wall coverings, from traditional to contemporary styles, catering to the ever-evolving interior design preferences of India consumers. Their commitment to quality and aesthetics has made them go-to choices for individuals and businesses looking to enhance the visual appeal of their living and working spaces.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Wall Covering Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Wall Covering Market Revenues & Volume, 2021 & 2031F |
3.3 India Wall Covering Market - Industry Life Cycle |
3.4 India Wall Covering Market - Porter's Five Forces |
3.5 India Wall Covering Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Wall Covering Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 India Wall Covering Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Wall Covering Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and rapid growth in the construction industry in India |
4.2.2 Changing consumer preferences towards aesthetically appealing interior décor |
4.2.3 Rise in disposable income leading to higher spending on home improvement projects |
4.3 Market Restraints |
4.3.1 Fluctuations in raw material prices affecting production costs |
4.3.2 Intense competition among market players leading to pricing pressures |
4.3.3 Lack of awareness about the benefits of wall coverings among certain consumer segments |
5 India Wall Covering Market Trends |
6 India Wall Covering Market, By Types |
6.1 India Wall Covering Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Wall Covering Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 India Wall Covering Market Revenues & Volume, By Wall Panel, 2021-2031F |
6.1.4 India Wall Covering Market Revenues & Volume, By Wall Paper, 2021-2031F |
6.1.5 India Wall Covering Market Revenues & Volume, By Tile, 2021-2031F |
6.1.6 India Wall Covering Market Revenues & Volume, By Metal Wall Covering, 2021-2031F |
6.1.7 India Wall Covering Market Revenues & Volume, By Other Product Types, 2021-2031F |
6.2 India Wall Covering Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Wall Covering Market Revenues & Volume, By Commercial, 2021-2031F |
6.2.3 India Wall Covering Market Revenues & Volume, By Residential, 2021-2031F |
6.3 India Wall Covering Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Wall Covering Market Revenues & Volume, By Specialty Store, 2021-2031F |
6.3.3 India Wall Covering Market Revenues & Volume, By Home Center, 2021-2031F |
6.3.4 India Wall Covering Market Revenues & Volume, By Building Material Dealer, 2021-2031F |
6.3.5 India Wall Covering Market Revenues & Volume, By Furniture Store, 2021-2031F |
6.3.6 India Wall Covering Market Revenues & Volume, By Mass Merchandizer, 2021-2031F |
6.3.7 India Wall Covering Market Revenues & Volume, By E-commerce, 2021-2031F |
7 India Wall Covering Market Import-Export Trade Statistics |
7.1 India Wall Covering Market Export to Major Countries |
7.2 India Wall Covering Market Imports from Major Countries |
8 India Wall Covering Market Key Performance Indicators |
8.1 Number of new construction projects initiated in urban areas |
8.2 Consumer surveys measuring preferences for interior décor |
8.3 Average spending on home improvement projects in India |
8.4 Adoption rate of eco-friendly wall covering materials |
8.5 Number of interior design exhibitions and events showcasing wall coverings |
9 India Wall Covering Market - Opportunity Assessment |
9.1 India Wall Covering Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Wall Covering Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 India Wall Covering Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Wall Covering Market - Competitive Landscape |
10.1 India Wall Covering Market Revenue Share, By Companies, 2024 |
10.2 India Wall Covering Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |