| Product Code: ETC7556689 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s wall decor import shipments in 2024 saw top exporting countries including Russia, USA, Germany, Singapore, and UK. With a low Herfindahl-Hirschman Index (HHI) indicating minimal market concentration, the industry experienced a negative compound annual growth rate (CAGR) of -2.18% from 2020 to 2024. The growth rate in 2024 alone plummeted by -27.48%, reflecting a challenging year for the wall decor import market in India. Stakeholders should closely monitor these trends to strategize effectively in the evolving market landscape.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Wall Decor Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Wall Decor Market Revenues & Volume, 2021 & 2031F |
3.3 India Wall Decor Market - Industry Life Cycle |
3.4 India Wall Decor Market - Porter's Five Forces |
3.5 India Wall Decor Market Revenues & Volume Share, By Wallpaper, 2021 & 2031F |
3.6 India Wall Decor Market Revenues & Volume Share, By Household, 2021 & 2031F |
4 India Wall Decor Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and growing disposable income in India leading to higher spending on home decor items including wall decor. |
4.2.2 Rising trend of interior design and home renovation projects boosting the demand for wall decor products. |
4.2.3 Growing awareness about different wall decor options and availability of a wide range of designs in the market. |
4.3 Market Restraints |
4.3.1 Economic fluctuations and uncertainties impacting consumer spending on non-essential items like wall decor. |
4.3.2 Competition from unorganized players and counterfeit products affecting the market growth. |
4.3.3 High import duties on certain wall decor items leading to increased prices for consumers. |
5 India Wall Decor Market Trends |
6 India Wall Decor Market, By Types |
6.1 India Wall Decor Market, By Wallpaper |
6.1.1 Overview and Analysis |
6.1.2 India Wall Decor Market Revenues & Volume, By Wallpaper, 2021- 2031F |
6.1.3 India Wall Decor Market Revenues & Volume, By Wall Mirrors, 2021- 2031F |
6.1.4 India Wall Decor Market Revenues & Volume, By Wall Art, 2021- 2031F |
6.1.5 India Wall Decor Market Revenues & Volume, By Others, 2021- 2031F |
6.2 India Wall Decor Market, By Household |
6.2.1 Overview and Analysis |
6.2.2 India Wall Decor Market Revenues & Volume, By Office & Business, 2021- 2031F |
6.2.3 India Wall Decor Market Revenues & Volume, By Medical & Dental Facilities, 2021- 2031F |
6.2.4 India Wall Decor Market Revenues & Volume, By Hotels & Spas, 2021- 2031F |
6.2.5 India Wall Decor Market Revenues & Volume, By Restaurants, CafeS & Bars, 2021- 2031F |
6.2.6 India Wall Decor Market Revenues & Volume, By Other, 2021- 2031F |
7 India Wall Decor Market Import-Export Trade Statistics |
7.1 India Wall Decor Market Export to Major Countries |
7.2 India Wall Decor Market Imports from Major Countries |
8 India Wall Decor Market Key Performance Indicators |
8.1 Number of interior design and home renovation projects in India. |
8.2 Consumer sentiment index towards spending on home decor items. |
8.3 Percentage growth in the adoption of online platforms for purchasing wall decor products. |
8.4 Market penetration rate of organized wall decor retailers in India. |
8.5 Percentage increase in the use of sustainable and eco-friendly materials in wall decor products. |
9 India Wall Decor Market - Opportunity Assessment |
9.1 India Wall Decor Market Opportunity Assessment, By Wallpaper, 2021 & 2031F |
9.2 India Wall Decor Market Opportunity Assessment, By Household, 2021 & 2031F |
10 India Wall Decor Market - Competitive Landscape |
10.1 India Wall Decor Market Revenue Share, By Companies, 2024 |
10.2 India Wall Decor Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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