| Product Code: ETC11290830 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
India`s wallpaper import market saw a significant increase in concentration in 2024, with top exporters like China, South Korea, and Germany dominating the scene. Despite a concerning decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) over the period of 2020-2024 stood strong at 12.83%. This data highlights the competitive landscape of the industry, with key players continuing to drive import shipments into India.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Wallpapers Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Wallpapers Market Revenues & Volume, 2021 & 2031F |
3.3 India Wallpapers Market - Industry Life Cycle |
3.4 India Wallpapers Market - Porter's Five Forces |
3.5 India Wallpapers Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Wallpapers Market Revenues & Volume Share, By Material Used, 2021 & 2031F |
3.7 India Wallpapers Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 India Wallpapers Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 India Wallpapers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and growing disposable income leading to higher demand for home d cor products like wallpapers. |
4.2.2 Rising popularity of interior designing and home renovation projects among consumers. |
4.2.3 Technological advancements in digital printing enabling more innovative and customizable wallpaper designs. |
4.3 Market Restraints |
4.3.1 Competition from alternative wall d cor options such as paint, tiles, and wall stickers. |
4.3.2 Fluctuations in raw material prices impacting production costs and product pricing. |
4.3.3 Lack of awareness and limited distribution channels in certain regions hindering market growth. |
5 India Wallpapers Market Trends |
6 India Wallpapers Market, By Types |
6.1 India Wallpapers Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Wallpapers Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 India Wallpapers Market Revenues & Volume, By Vinyl Wallpaper, 2021 - 2031F |
6.1.4 India Wallpapers Market Revenues & Volume, By Fabric Wallpaper, 2021 - 2031F |
6.1.5 India Wallpapers Market Revenues & Volume, By Paper Wallpaper, 2021 - 2031F |
6.1.6 India Wallpapers Market Revenues & Volume, By Grasscloth Wallpaper, 2021 - 2031F |
6.1.7 India Wallpapers Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 India Wallpapers Market, By Material Used |
6.2.1 Overview and Analysis |
6.2.2 India Wallpapers Market Revenues & Volume, By PVC, 2021 - 2031F |
6.2.3 India Wallpapers Market Revenues & Volume, By Textile, 2021 - 2031F |
6.2.4 India Wallpapers Market Revenues & Volume, By Paper, 2021 - 2031F |
6.2.5 India Wallpapers Market Revenues & Volume, By Natural Fiber, 2021 - 2031F |
6.3 India Wallpapers Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 India Wallpapers Market Revenues & Volume, By Decorative, 2021 - 2031F |
6.3.3 India Wallpapers Market Revenues & Volume, By Washable, 2021 - 2031F |
6.3.4 India Wallpapers Market Revenues & Volume, By Peelable, 2021 - 2031F |
6.3.5 India Wallpapers Market Revenues & Volume, By Textured, 2021 - 2031F |
6.4 India Wallpapers Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 India Wallpapers Market Revenues & Volume, By Residential, 2021 - 2031F |
6.4.3 India Wallpapers Market Revenues & Volume, By Hotels & Hospitality, 2021 - 2031F |
6.4.4 India Wallpapers Market Revenues & Volume, By Offices & Workspaces, 2021 - 2031F |
6.4.5 India Wallpapers Market Revenues & Volume, By Commercial Spaces, 2021 - 2031F |
7 India Wallpapers Market Import-Export Trade Statistics |
7.1 India Wallpapers Market Export to Major Countries |
7.2 India Wallpapers Market Imports from Major Countries |
8 India Wallpapers Market Key Performance Indicators |
8.1 Average order value (AOV) per customer in the wallpapers market. |
8.2 Number of interior design firms or professionals using wallpapers in their projects. |
8.3 Customer satisfaction scores for wallpaper quality and design aesthetics. |
8.4 Growth in online searches for wallpaper designs and trends in India. |
8.5 Adoption rate of eco-friendly and sustainable wallpaper materials in the market. |
9 India Wallpapers Market - Opportunity Assessment |
9.1 India Wallpapers Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Wallpapers Market Opportunity Assessment, By Material Used, 2021 & 2031F |
9.3 India Wallpapers Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 India Wallpapers Market Opportunity Assessment, By End User, 2021 & 2031F |
10 India Wallpapers Market - Competitive Landscape |
10.1 India Wallpapers Market Revenue Share, By Companies, 2024 |
10.2 India Wallpapers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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