| Product Code: ETC352464 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India water color market is anticipated to register a CAGR of around 6%, over the forecast period. Increasing participation among amateurs or hobbyists due to easy accessibility through online platforms is primarily boosting this segment?s demand globally. Moreover, technological advancements coupled with innovations since past 3 decades have improved many aspects associated with water colors including lightfastness stability along with pigment strength&characteristics leading into wider acceptance amid general public as well professionals alike resulting into higher revenues; currently several renowned international brands are operational within this space providing greater opportunities ahead.
The India watercolor market is experiencing growth due to several key drivers. One of the primary drivers is the rising interest in art and creative hobbies. With a growing number of individuals engaging in art as a form of expression and relaxation, the demand for watercolor paints has surged in India. Furthermore, the expansion of the education sector has also contributed to the market`s growth. Watercolor paints are extensively used in schools and educational institutions for art classes and creative learning, driving the demand from the education sector. Moreover, the increasing penetration of e-commerce and online retail platforms has made watercolor paints more accessible to consumers across different regions in India. The ease of purchasing art supplies online has expanded the market`s reach and customer base, further boosting sales in the watercolor market.
The India watercolor market encounters challenges related to the availability of high-quality and artist-grade watercolor paints. While there is a growing interest in art and creativity, the market may face issues with counterfeit or low-quality products flooding the market. This can undermine the trust of artists and consumers in the authenticity and performance of watercolor paints. Furthermore, the limited availability of specialized art supply stores and the predominance of unorganized retail can hinder the accessibility of premium watercolor paints, especially in smaller towns and rural areas.
The COVID-19 pandemic had a notable impact on the India watercolor market. With lockdowns and social distancing measures in place, many artists turned to creative pursuits like watercolor painting during their free time. This led to a surge in demand for watercolor paints and related art supplies, as more individuals sought avenues for self-expression and relaxation. Furthermore, the closure of physical retail stores during the pandemic prompted an increase in online sales of watercolor paints. E-commerce platforms became crucial channels for artists to purchase their art supplies conveniently and safely, contributing to the market`s growth.
The India watercolor market is characterized by the presence of renowned art supply manufacturers and brands. Some key players in this market include Camlin Kokuyo, Winsor & Newton (Colart Group), Faber-Castell India, Sakura Color Products Corporation, and M. Graham & Co. These companies offer a wide range of high-quality watercolor paints and related art materials, catering to the needs of professional artists, hobbyists, and students.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Water Color Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Water Color Market Revenues & Volume, 2021 & 2031F |
3.3 India Water Color Market - Industry Life Cycle |
3.4 India Water Color Market - Porter's Five Forces |
3.5 India Water Color Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Water Color Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.7 India Water Color Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 India Water Color Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 India Water Color Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing interest in art and creativity among the population |
4.2.2 Growth in the education sector, leading to higher demand for art supplies |
4.2.3 Rising disposable income levels in India |
4.3 Market Restraints |
4.3.1 Competition from alternative art mediums such as digital art |
4.3.2 Fluctuating raw material prices affecting production costs |
4.3.3 Lack of awareness and promotion of watercolor art in certain regions |
5 India Water Color Market Trends |
6 India Water Color Market, By Types |
6.1 India Water Color Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Water Color Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 India Water Color Market Revenues & Volume, By Pure Transparent Watercolors, 2021-2031F |
6.1.4 India Water Color Market Revenues & Volume, By Semi-Transparent Watercolors, 2021-2031F |
6.1.5 India Water Color Market Revenues & Volume, By Opaque Watercolors, 2021-2031F |
6.2 India Water Color Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 India Water Color Market Revenues & Volume, By Students, 2021-2031F |
6.2.3 India Water Color Market Revenues & Volume, By Artists/ Professionals, 2021-2031F |
6.3 India Water Color Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 India Water Color Market Revenues & Volume, By Less than US$ 25, 2021-2031F |
6.3.3 India Water Color Market Revenues & Volume, By US$ 25 ?? US$ 100, 2021-2031F |
6.3.4 India Water Color Market Revenues & Volume, By US$ 100 ?? US$ 200, 2021-2031F |
6.3.5 India Water Color Market Revenues & Volume, By More than US$ 200, 2021-2031F |
6.4 India Water Color Market, By Sales Channel |
6.4.1 Overview and Analysis |
6.4.2 India Water Color Market Revenues & Volume, By Wholesalers/ Distributors, 2021-2031F |
6.4.3 India Water Color Market Revenues & Volume, By Supermarkets/ Hypermarkets, 2021-2031F |
6.4.4 India Water Color Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.4.5 India Water Color Market Revenues & Volume, By Multi-brand Stores, 2021-2031F |
6.4.6 India Water Color Market Revenues & Volume, By Online Retailers, 2021-2031F |
6.4.7 India Water Color Market Revenues & Volume, By Others, 2021-2031F |
7 India Water Color Market Import-Export Trade Statistics |
7.1 India Water Color Market Export to Major Countries |
7.2 India Water Color Market Imports from Major Countries |
8 India Water Color Market Key Performance Indicators |
8.1 Number of art workshops and classes conducted nationwide |
8.2 Online engagement metrics such as social media followers and website traffic for watercolor artists and suppliers |
8.3 Participation rates in art exhibitions and competitions specifically focused on watercolor art |
9 India Water Color Market - Opportunity Assessment |
9.1 India Water Color Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Water Color Market Opportunity Assessment, By End User, 2021 & 2031F |
9.3 India Water Color Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 India Water Color Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 India Water Color Market - Competitive Landscape |
10.1 India Water Color Market Revenue Share, By Companies, 2024 |
10.2 India Water Color Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |