| Product Code: ETC11307726 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
India`s import of waterproof makeup in 2024 continued to see significant contributions from top exporting countries like China, Germany, Italy, USA, and Belgium. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market landscape. The impressive compound annual growth rate (CAGR) of 19.41% from 2020 to 2024 demonstrates a thriving market for waterproof makeup in India. Although the growth rate slightly moderated to 1.67% from 2023 to 2024, the overall trend suggests a sustained demand for waterproof makeup products in the Indian market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Waterproof Makeup Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Waterproof Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 India Waterproof Makeup Market - Industry Life Cycle |
3.4 India Waterproof Makeup Market - Porter's Five Forces |
3.5 India Waterproof Makeup Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Waterproof Makeup Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.7 India Waterproof Makeup Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 India Waterproof Makeup Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Waterproof Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about beauty and cosmetics among Indian consumers |
4.2.2 Growth in e-commerce platforms providing easy access to waterproof makeup products |
4.2.3 Rising demand for long-lasting and smudge-proof makeup solutions |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality waterproof makeup products in the Indian market |
4.3.2 Price sensitivity among Indian consumers towards premium waterproof makeup brands |
4.3.3 Concerns about the effects of long-term use of waterproof makeup on skin health |
5 India Waterproof Makeup Market Trends |
6 India Waterproof Makeup Market, By Types |
6.1 India Waterproof Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Waterproof Makeup Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 India Waterproof Makeup Market Revenues & Volume, By Foundation, 2021 - 2031F |
6.1.4 India Waterproof Makeup Market Revenues & Volume, By Mascara, 2021 - 2031F |
6.1.5 India Waterproof Makeup Market Revenues & Volume, By Lipstick, 2021 - 2031F |
6.1.6 India Waterproof Makeup Market Revenues & Volume, By Eyeliner, 2021 - 2031F |
6.1.7 India Waterproof Makeup Market Revenues & Volume, By Setting Spray, 2021 - 2031F |
6.2 India Waterproof Makeup Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 India Waterproof Makeup Market Revenues & Volume, By Liquid, Cream, Stick, 2021 - 2031F |
6.2.3 India Waterproof Makeup Market Revenues & Volume, By Waterproof Polymer, 2021 - 2031F |
6.2.4 India Waterproof Makeup Market Revenues & Volume, By Long-Lasting Matte, 2021 - 2031F |
6.2.5 India Waterproof Makeup Market Revenues & Volume, By Smudge-Proof Gel, 2021 - 2031F |
6.2.6 India Waterproof Makeup Market Revenues & Volume, By Fixing Agents, 2021 - 2031F |
6.3 India Waterproof Makeup Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 India Waterproof Makeup Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.3.3 India Waterproof Makeup Market Revenues & Volume, By Beauty Salons, 2021 - 2031F |
6.3.4 India Waterproof Makeup Market Revenues & Volume, By Retail Stores, 2021 - 2031F |
6.3.5 India Waterproof Makeup Market Revenues & Volume, By Makeup Artists, 2021 - 2031F |
6.3.6 India Waterproof Makeup Market Revenues & Volume, By Fashion Industry, 2021 - 2031F |
6.4 India Waterproof Makeup Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 India Waterproof Makeup Market Revenues & Volume, By Everyday Use, 2021 - 2031F |
6.4.3 India Waterproof Makeup Market Revenues & Volume, By Professional Makeup, 2021 - 2031F |
6.4.4 India Waterproof Makeup Market Revenues & Volume, By Cosmetic Industry, 2021 - 2031F |
6.4.5 India Waterproof Makeup Market Revenues & Volume, By Bridal & Events, 2021 - 2031F |
6.4.6 India Waterproof Makeup Market Revenues & Volume, By Photo Shoots, 2021 - 2031F |
7 India Waterproof Makeup Market Import-Export Trade Statistics |
7.1 India Waterproof Makeup Market Export to Major Countries |
7.2 India Waterproof Makeup Market Imports from Major Countries |
8 India Waterproof Makeup Market Key Performance Indicators |
8.1 Number of searches for waterproof makeup products on e-commerce platforms in India |
8.2 Percentage increase in the number of beauty influencers promoting waterproof makeup on social media |
8.3 Growth in the number of beauty stores stocking a wide range of waterproof makeup products in India |
9 India Waterproof Makeup Market - Opportunity Assessment |
9.1 India Waterproof Makeup Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Waterproof Makeup Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.3 India Waterproof Makeup Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 India Waterproof Makeup Market Opportunity Assessment, By Application, 2021 & 2031F |
10 India Waterproof Makeup Market - Competitive Landscape |
10.1 India Waterproof Makeup Market Revenue Share, By Companies, 2024 |
10.2 India Waterproof Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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