| Product Code: ETC256164 | Publication Date: Aug 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India wet shave market import shipments experienced a notable decline with a CAGR of -9.6% from 2020 to 2024. The growth rate between 2023 and 2024 further decreased by -10.7%, indicating a continued slowdown in market expansion. The trend suggests a significant loss in momentum and a contracting market during the period.
The India wet shave market is expanding, driven by grooming trends and the desire for a clean and comfortable shaving experience. Wet shaving, using razors and shaving creams or gels, is a common practice among men and some women. With the increasing emphasis on personal grooming, the market offers a wide range of razors, blades, and shaving products to cater to different preferences. As consumers seek quality and convenience in their shaving routines, the wet shave market continues to grow in India.
The India wet shave market is expanding due to changing grooming habits and the increasing popularity of clean-shaven looks among men. Wet shaving, characterized by the use of razors, shaving cream, and brushes, is considered a more traditional and precise method of shaving. As men become more conscious about their grooming routines, the market for wet shave products is growing. The rise in disposable income and the influence of grooming trends from Western countries have further fueled the demand for wet shave products in India.
The India wet shave market faces several challenges, including changing grooming trends. As men`s grooming habits evolve, the market must adapt to cater to the preferences for beards, facial hair styles, or smooth shaving. Moreover, the wet shave industry encounters competitive pressure from electric razors and other grooming solutions. The need to maintain quality while keeping prices competitive can be a significant challenge. Additionally, sustainability concerns are driving demand for eco-friendly shaving products and packaging, requiring manufacturers to invest in environmentally responsible practices.
The India wet shave market felt the impact of the pandemic, as consumers reduced their grooming routines and stayed home. With restrictions easing, the wet shave market is showing signs of recovery as people return to workplaces and social activities, leading to increased demand for shaving products.
The India Wet Shave Market is characterized by the presence of prominent companies that cater to the grooming needs of consumers. Gillette, a brand under Procter & Gamble, holds a significant market share with its range of shaving products, including razors, blades, and shaving gels. Additionally, companies like Wilkinson Sword, owned by Edgewell Personal Care, and Beardo are also influential players in the wet shave market, offering innovative solutions for a smooth and comfortable shaving experience in India.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Wet Shave Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Wet Shave Market Revenues & Volume, 2021 & 2031F |
3.3 India Wet Shave Market - Industry Life Cycle |
3.4 India Wet Shave Market - Porter's Five Forces |
3.5 India Wet Shave Market Revenues & Volume Share, By Gender, 2021 & 2031F |
3.6 India Wet Shave Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 India Wet Shave Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Wet Shave Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in India leading to higher spending on grooming products |
4.2.2 Growing awareness about personal hygiene and grooming among Indian consumers |
4.2.3 Introduction of innovative and technologically advanced wet shave products in the market |
4.3 Market Restraints |
4.3.1 Competition from alternative grooming methods such as electric shavers and trimmers |
4.3.2 Price sensitivity among certain consumer segments in India |
4.3.3 Cultural preference for traditional methods of shaving in some regions |
5 India Wet Shave Market Trends |
6 India Wet Shave Market, By Types |
6.1 India Wet Shave Market, By Gender |
6.1.1 Overview and Analysis |
6.1.2 India Wet Shave Market Revenues & Volume, By Gender, 2021-2031F |
6.1.3 India Wet Shave Market Revenues & Volume, By Male, 2021-2031F |
6.1.4 India Wet Shave Market Revenues & Volume, By Female, 2021-2031F |
6.2 India Wet Shave Market, By Product |
6.2.1 Overview and Analysis |
6.2.2 India Wet Shave Market Revenues & Volume, By Disposable Razors, 2021-2031F |
6.2.3 India Wet Shave Market Revenues & Volume, By Non-disposable Razors, 2021-2031F |
6.2.4 India Wet Shave Market Revenues & Volume, By Shaving Lotions & Creams, 2021-2031F |
6.2.5 India Wet Shave Market Revenues & Volume, By Razor Cartridges, 2021-2031F |
6.2.6 India Wet Shave Market Revenues & Volume, By Blades, 2021-2031F |
6.2.7 India Wet Shave Market Revenues & Volume, By Others, 2021-2031F |
6.3 India Wet Shave Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Wet Shave Market Revenues & Volume, By Hypermarkets, 2021-2031F |
6.3.3 India Wet Shave Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.3.4 India Wet Shave Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.3.5 India Wet Shave Market Revenues & Volume, By Others, 2021-2031F |
7 India Wet Shave Market Import-Export Trade Statistics |
7.1 India Wet Shave Market Export to Major Countries |
7.2 India Wet Shave Market Imports from Major Countries |
8 India Wet Shave Market Key Performance Indicators |
8.1 Number of new product launches in the wet shave market |
8.2 Growth in online sales of wet shave products |
8.3 Increase in the number of grooming influencers endorsing wet shave products |
8.4 Consumer satisfaction ratings and reviews for wet shave products |
8.5 Adoption rate of subscription-based wet shave services in India |
9 India Wet Shave Market - Opportunity Assessment |
9.1 India Wet Shave Market Opportunity Assessment, By Gender, 2021 & 2031F |
9.2 India Wet Shave Market Opportunity Assessment, By Product, 2021 & 2031F |
9.3 India Wet Shave Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Wet Shave Market - Competitive Landscape |
10.1 India Wet Shave Market Revenue Share, By Companies, 2024 |
10.2 India Wet Shave Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |