India Wet Shave Market (2025-2031) Outlook | Revenue, Size, Value, Trends, Companies, Forecast, Share, Analysis, Industry & Growth

Market Forecast By Gender (Male, Female), By Product (Disposable Razors, Non-disposable Razors, Shaving Lotions & Creams, Razor Cartridges, Blades, Others), By Distribution Channel (Hypermarkets, Supermarkets, Independent Retailers, Others) And Competitive Landscape
Product Code: ETC256164 Publication Date: Aug 2023 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

India Wet Shave Market Import Shipment Trend (2020-2024)

The India wet shave market import shipments experienced a notable decline with a CAGR of -9.6% from 2020 to 2024. The growth rate between 2023 and 2024 further decreased by -10.7%, indicating a continued slowdown in market expansion. The trend suggests a significant loss in momentum and a contracting market during the period.

Graph Showing India wet shave market Shipment Trend & Volume from 2020-2024

India Wet Shave Market Overview

The India wet shave market is expanding, driven by grooming trends and the desire for a clean and comfortable shaving experience. Wet shaving, using razors and shaving creams or gels, is a common practice among men and some women. With the increasing emphasis on personal grooming, the market offers a wide range of razors, blades, and shaving products to cater to different preferences. As consumers seek quality and convenience in their shaving routines, the wet shave market continues to grow in India.

Drivers of the Market

The India wet shave market is expanding due to changing grooming habits and the increasing popularity of clean-shaven looks among men. Wet shaving, characterized by the use of razors, shaving cream, and brushes, is considered a more traditional and precise method of shaving. As men become more conscious about their grooming routines, the market for wet shave products is growing. The rise in disposable income and the influence of grooming trends from Western countries have further fueled the demand for wet shave products in India.

Challenges of the Market

The India wet shave market faces several challenges, including changing grooming trends. As men`s grooming habits evolve, the market must adapt to cater to the preferences for beards, facial hair styles, or smooth shaving. Moreover, the wet shave industry encounters competitive pressure from electric razors and other grooming solutions. The need to maintain quality while keeping prices competitive can be a significant challenge. Additionally, sustainability concerns are driving demand for eco-friendly shaving products and packaging, requiring manufacturers to invest in environmentally responsible practices.

COVID-19 Impact on the Market

The India wet shave market felt the impact of the pandemic, as consumers reduced their grooming routines and stayed home. With restrictions easing, the wet shave market is showing signs of recovery as people return to workplaces and social activities, leading to increased demand for shaving products.

Key Players in the Market

The India Wet Shave Market is characterized by the presence of prominent companies that cater to the grooming needs of consumers. Gillette, a brand under Procter & Gamble, holds a significant market share with its range of shaving products, including razors, blades, and shaving gels. Additionally, companies like Wilkinson Sword, owned by Edgewell Personal Care, and Beardo are also influential players in the wet shave market, offering innovative solutions for a smooth and comfortable shaving experience in India.

Key Highlights of the Report:

  • India Wet Shave Market Outlook
  • Market Size of India Wet Shave Market, 2024
  • Forecast of India Wet Shave Market, 2031
  • Historical Data and Forecast of India Wet Shave Revenues & Volume for the Period 2021-2031
  • India Wet Shave Market Trend Evolution
  • India Wet Shave Market Drivers and Challenges
  • India Wet Shave Price Trends
  • India Wet Shave Porter's Five Forces
  • India Wet Shave Industry Life Cycle
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Gender for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Male for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Female for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Product for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Disposable Razors for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Non-disposable Razors for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Shaving Lotions & Creams for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Razor Cartridges for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Blades for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Hypermarkets for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Supermarkets for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Independent Retailers for the Period 2021-2031
  • Historical Data and Forecast of India Wet Shave Market Revenues & Volume By Others for the Period 2021-2031
  • India Wet Shave Import Export Trade Statistics
  • Market Opportunity Assessment By Gender
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Distribution Channel
  • India Wet Shave Top Companies Market Share
  • India Wet Shave Competitive Benchmarking By Technical and Operational Parameters
  • India Wet Shave Company Profiles
  • India Wet Shave Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the India Wet Shave Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the India Wet Shave Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 India Wet Shave Market Overview

3.1 India Country Macro Economic Indicators

3.2 India Wet Shave Market Revenues & Volume, 2021 & 2031F

3.3 India Wet Shave Market - Industry Life Cycle

3.4 India Wet Shave Market - Porter's Five Forces

3.5 India Wet Shave Market Revenues & Volume Share, By Gender, 2021 & 2031F

3.6 India Wet Shave Market Revenues & Volume Share, By Product, 2021 & 2031F

3.7 India Wet Shave Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 India Wet Shave Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income in India leading to higher spending on grooming products

4.2.2 Growing awareness about personal hygiene and grooming among Indian consumers

4.2.3 Introduction of innovative and technologically advanced wet shave products in the market

4.3 Market Restraints

4.3.1 Competition from alternative grooming methods such as electric shavers and trimmers

4.3.2 Price sensitivity among certain consumer segments in India

4.3.3 Cultural preference for traditional methods of shaving in some regions

5 India Wet Shave Market Trends

6 India Wet Shave Market, By Types

6.1 India Wet Shave Market, By Gender

6.1.1 Overview and Analysis

6.1.2 India Wet Shave Market Revenues & Volume, By Gender, 2021-2031F

6.1.3 India Wet Shave Market Revenues & Volume, By Male, 2021-2031F

6.1.4 India Wet Shave Market Revenues & Volume, By Female, 2021-2031F

6.2 India Wet Shave Market, By Product

6.2.1 Overview and Analysis

6.2.2 India Wet Shave Market Revenues & Volume, By Disposable Razors, 2021-2031F

6.2.3 India Wet Shave Market Revenues & Volume, By Non-disposable Razors, 2021-2031F

6.2.4 India Wet Shave Market Revenues & Volume, By Shaving Lotions & Creams, 2021-2031F

6.2.5 India Wet Shave Market Revenues & Volume, By Razor Cartridges, 2021-2031F

6.2.6 India Wet Shave Market Revenues & Volume, By Blades, 2021-2031F

6.2.7 India Wet Shave Market Revenues & Volume, By Others, 2021-2031F

6.3 India Wet Shave Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 India Wet Shave Market Revenues & Volume, By Hypermarkets, 2021-2031F

6.3.3 India Wet Shave Market Revenues & Volume, By Supermarkets, 2021-2031F

6.3.4 India Wet Shave Market Revenues & Volume, By Independent Retailers, 2021-2031F

6.3.5 India Wet Shave Market Revenues & Volume, By Others, 2021-2031F

7 India Wet Shave Market Import-Export Trade Statistics

7.1 India Wet Shave Market Export to Major Countries

7.2 India Wet Shave Market Imports from Major Countries

8 India Wet Shave Market Key Performance Indicators

8.1 Number of new product launches in the wet shave market

8.2 Growth in online sales of wet shave products

8.3 Increase in the number of grooming influencers endorsing wet shave products

8.4 Consumer satisfaction ratings and reviews for wet shave products

8.5 Adoption rate of subscription-based wet shave services in India

9 India Wet Shave Market - Opportunity Assessment

9.1 India Wet Shave Market Opportunity Assessment, By Gender, 2021 & 2031F

9.2 India Wet Shave Market Opportunity Assessment, By Product, 2021 & 2031F

9.3 India Wet Shave Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 India Wet Shave Market - Competitive Landscape

10.1 India Wet Shave Market Revenue Share, By Companies, 2024

10.2 India Wet Shave Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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