| Product Code: ETC11313102 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, India continued to depend on whey powder imports from key suppliers such as Metropolitan France, Turkey, Argentina, Poland, and Germany. Despite a negative CAGR of -3.1% from 2020 to 2024, the market experienced a significant decline in growth rate of -35.37% from 2023 to 2024. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, reflecting the dominance of these top exporting countries in supplying whey powder to India. The industry may face challenges in achieving growth and diversification in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Whey Powder Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Whey Powder Market Revenues & Volume, 2021 & 2031F |
3.3 India Whey Powder Market - Industry Life Cycle |
3.4 India Whey Powder Market - Porter's Five Forces |
3.5 India Whey Powder Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Whey Powder Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.7 India Whey Powder Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 India Whey Powder Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 India Whey Powder Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness about the benefits of whey protein among consumers in India |
4.2.2 Growth of the fitness and sports nutrition industry in India, leading to higher demand for whey powder |
4.2.3 Rising disposable incomes and changing lifestyles, driving the adoption of whey protein products in the country |
4.3 Market Restraints |
4.3.1 High cost of whey powder compared to other protein sources, limiting affordability for a large section of the population |
4.3.2 Lack of awareness about the different types and benefits of whey protein, hindering market growth |
4.3.3 Challenges in the supply chain and logistics, impacting the availability and distribution of whey powder products in India |
5 India Whey Powder Market Trends |
6 India Whey Powder Market, By Types |
6.1 India Whey Powder Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Whey Powder Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 India Whey Powder Market Revenues & Volume, By Sweet Whey Powder, 2021 - 2031F |
6.1.4 India Whey Powder Market Revenues & Volume, By Acid Whey Powder, 2021 - 2031F |
6.1.5 India Whey Powder Market Revenues & Volume, By Demineralized Whey Powder, 2021 - 2031F |
6.2 India Whey Powder Market, By Packaging Type |
6.2.1 Overview and Analysis |
6.2.2 India Whey Powder Market Revenues & Volume, By Bagged, 2021 - 2031F |
6.2.3 India Whey Powder Market Revenues & Volume, By Bulk, 2021 - 2031F |
6.2.4 India Whey Powder Market Revenues & Volume, By Sacks, 2021 - 2031F |
6.3 India Whey Powder Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Whey Powder Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.3.3 India Whey Powder Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.3.4 India Whey Powder Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.4 India Whey Powder Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 India Whey Powder Market Revenues & Volume, By Food Industry, 2021 - 2031F |
6.4.3 India Whey Powder Market Revenues & Volume, By Dairy Industry, 2021 - 2031F |
6.4.4 India Whey Powder Market Revenues & Volume, By Infant Nutrition, 2021 - 2031F |
7 India Whey Powder Market Import-Export Trade Statistics |
7.1 India Whey Powder Market Export to Major Countries |
7.2 India Whey Powder Market Imports from Major Countries |
8 India Whey Powder Market Key Performance Indicators |
8.1 Number of gyms and fitness centers in India offering whey protein products |
8.2 Growth in online sales of whey powder products in India |
8.3 Number of new product launches and innovations in the whey protein market in India |
9 India Whey Powder Market - Opportunity Assessment |
9.1 India Whey Powder Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Whey Powder Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.3 India Whey Powder Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 India Whey Powder Market Opportunity Assessment, By End User, 2021 & 2031F |
10 India Whey Powder Market - Competitive Landscape |
10.1 India Whey Powder Market Revenue Share, By Companies, 2024 |
10.2 India Whey Powder Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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