Product Code: ETC189396 | Publication Date: Aug 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The India Whiskey Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate begins at 14.85% in 2025, climbs to a high of 16.15% in 2028, and moderates to 15.70% by 2029.
The whiskey market in India is expected to grow at a CAGR of 8.10% during the forecast period 2025-2031. The growth is attributed to the rising demand for premium and high-end whisky varieties, increasing disposable incomes and improving economic conditions, growing urban population and lifestyle changes amongst consumers, and increasing population of young adults aged between 21???35 years old who are more likely to consume alcoholic beverages. Additionally, the introduction of several new product offerings from leading manufacturers, as well as international brands, has allowed them to gain a greater foothold in the India liquor market which will further accelerate this growth over the forecast period. Furthermore, increased marketing activities such as promotional campaigns undertaken by companies has been contributing towards positive brand awareness about whiskey among potential customers thereby driving up its sales volumes in India.
The Indiawhiskey market is driven by increasing disposable income, growing population of millennials and Gen-Z preferring premium products, rising health consciousness among consumers, government policies favoring production of alcoholic beverages in the country and availability of various brands with a wide product range. Increasing awareness about different varieties associated with whiskey consumption is also driving the growth in this market. The introduction of new flavors such as honey, cinnamon and nutmeg has further expanded consumer choices. Furthermore, promotional activities undertaken by manufacturers through digital marketing campaigns have boosted the sales of whiskey in India.
High taxation rate on whisky products is one major challenge faced by many India manufacturers which affects their profitability adversely and thus hampering development prospects for new entrants into this market space in India Stringent regulations imposed on labeling requirements along with stringent alcohol laws & regulations creates a hurdle for companies operating in this sector.Uneven distribution networks across rural areas has resulted slow penetration of Whiskey brands particularly across tier-II cities & rural markets thus limiting potential market size.
The major players operating in the India Whiskey Market include Pernod Ricard India, Diageo Plc (United Spirits Limited), Radico Khaitan Ltd., Allied Blenders & Distillers Pvt Ltd., Jagatjit Industries Limited, John Distilleries Private Limited, Tilaknagar Industries Limited , Amrut Distilleries Private limited among others
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Whiskey Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Whiskey Market Revenues & Volume, 2021 & 2031F |
3.3 India Whiskey Market - Industry Life Cycle |
3.4 India Whiskey Market - Porter's Five Forces |
3.5 India Whiskey Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Whiskey Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Whiskey Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in India leading to higher spending on premium whiskey brands. |
4.2.2 Changing consumer preferences towards premium and craft whiskeys, driving demand for diverse whiskey offerings in the market. |
4.2.3 Growing urbanization and westernization trends influencing the adoption of whiskey consumption among younger demographics. |
4.3 Market Restraints |
4.3.1 High taxation and regulatory restrictions on alcoholic beverages affecting pricing and distribution strategies in the market. |
4.3.2 Cultural and social perceptions around alcohol consumption in certain regions of India impacting the acceptance and growth of the whiskey market. |
4.3.3 Competition from other alcoholic beverages like beer and wine posing a challenge to market penetration and growth for whiskey brands. |
5 India Whiskey Market Trends |
6 India Whiskey Market, By Types |
6.1 India Whiskey Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Whiskey Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 India Whiskey Market Revenues & Volume, By American Whisky, 2021-2031F |
6.1.4 India Whiskey Market Revenues & Volume, By Irish Whisky, 2021-2031F |
6.1.5 India Whiskey Market Revenues & Volume, By Scotch Whisky, 2021-2031F |
6.1.6 India Whiskey Market Revenues & Volume, By Canadian Whisky, 2021-2031F |
6.1.7 India Whiskey Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Whiskey Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Whiskey Market Revenues & Volume, By On-trade, 2021-2031F |
6.2.3 India Whiskey Market Revenues & Volume, By Off-trade, 2021-2031F |
7 India Whiskey Market Import-Export Trade Statistics |
7.1 India Whiskey Market Export to Major Countries |
7.2 India Whiskey Market Imports from Major Countries |
8 India Whiskey Market Key Performance Indicators |
8.1 Number of craft whiskey brands introduced in the market. |
8.2 Growth in online sales and e-commerce platforms for whiskey products. |
8.3 Number of whiskey tasting events and festivals organized across major cities in India. |
8.4 Percentage increase in female whiskey consumers in the market. |
8.5 Investment in sustainable and eco-friendly practices by whiskey manufacturers. |
9 India Whiskey Market - Opportunity Assessment |
9.1 India Whiskey Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Whiskey Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Whiskey Market - Competitive Landscape |
10.1 India Whiskey Market Revenue Share, By Companies, 2024 |
10.2 India Whiskey Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |