Product Code: ETC213216 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The India women`s apparel market is a significant segment of the country`s fashion and textile industry. The market offers a wide range of clothing options for women, including ethnic wear, western wear, and casual wear. With a diverse and fashion-conscious consumer base, the women`s apparel market in India is driven by changing fashion trends, increasing disposable income, and the growing influence of social media and celebrity endorsements. The demand for sustainable and eco-friendly fashion is also gaining momentum, encouraging the adoption of ethical and organic women`s clothing. Key players in the market include leading fashion brands, designer labels, and online retailers that cater to the varied preferences of women consumers.
The India women`s apparel market is driven by several factors. Firstly, the increasing number of working women and their changing fashion preferences have contributed to the demand for a wide variety of trendy and stylish apparel options. The rise of e-commerce platforms and the influence of social media on fashion trends have further boosted the market`s growth. Secondly, the growing awareness of sustainability and ethical fashion practices has led to a shift towards eco-friendly and ethically produced women`s apparel, driving demand for sustainable fashion brands. Additionally, the influence of celebrity endorsements and fashion influencers plays a significant role in shaping consumer choices in the women`s apparel market in India.
The India women`s apparel market faces several challenges. Firstly, the rapid changes in fashion trends and consumer preferences require retailers and manufacturers to maintain agility in their product offerings to stay relevant. Balancing the demand for traditional and contemporary styles while meeting varying size and fit requirements can be complex. Secondly, the presence of unorganized players and counterfeit products in the market poses challenges in maintaining quality standards and brand reputation. Additionally, rising competition from international brands and e-commerce platforms requires domestic players to enhance their online presence and offer competitive pricing and convenience to consumers.
The Covid-19 pandemic had a significant impact on the India women`s apparel market. During the lockdowns and restrictions, physical retail stores faced closures, and consumer footfall decreased, leading to a decline in apparel sales. However, there was a notable shift towards online shopping as consumers sought to purchase clothing from the safety of their homes. As work-from-home and social distancing became the norm, the demand for comfortable and casual apparel increased, while the demand for formal and occasion wear decreased. The pandemic also emphasized the importance of sustainability and ethical fashion, with consumers showing a preference for eco-friendly and locally sourced women`s apparel. E-commerce platforms and fashion brands had to adapt to changing consumer behavior and offer a more diverse range of products to cater to evolving preferences.
The India women`s apparel market is served by various key players in the fashion and textile industry. Prominent players in this sector include FabIndia, Reliance Retail, Future Group, and Aditya Birla Fashion and Retail Limited. These companies offer a wide range of women`s clothing, from traditional ethnic wear to contemporary western outfits. Their focus on trendy designs, quality fabrics, and affordable pricing has helped them maintain a strong presence in the competitive women`s apparel market in India.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Women's Apparel Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Women's Apparel Market Revenues & Volume, 2021 & 2031F |
3.3 India Women's Apparel Market - Industry Life Cycle |
3.4 India Women's Apparel Market - Porter's Five Forces |
3.5 India Women's Apparel Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Women's Apparel Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Women's Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of Indian women leading to higher spending on apparel |
4.2.2 Growing influence of western fashion trends among Indian women |
4.2.3 Rise of e-commerce platforms providing greater access to a wide range of women's apparel |
4.3 Market Restraints |
4.3.1 Fluctuating raw material costs impacting pricing of women's apparel |
4.3.2 Competition from unorganized sector affecting market share of organized retailers |
5 India Women's Apparel Market Trends |
6 India Women's Apparel Market, By Types |
6.1 India Women's Apparel Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Women's Apparel Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 India Women's Apparel Market Revenues & Volume, By Tops and dresses, 2021-2031F |
6.1.4 India Women's Apparel Market Revenues & Volume, By Bottom wear, 2021-2031F |
6.1.5 India Women's Apparel Market Revenues & Volume, By Intimates and sleepwear, 2021-2031F |
6.1.6 India Women's Apparel Market Revenues & Volume, By CJS, 2021-2031F |
6.1.7 India Women's Apparel Market Revenues & Volume, By Accessories and other clothings, 2021-2031F |
6.2 India Women's Apparel Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Women's Apparel Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 India Women's Apparel Market Revenues & Volume, By Online, 2021-2031F |
7 India Women's Apparel Market Import-Export Trade Statistics |
7.1 India Women's Apparel Market Export to Major Countries |
7.2 India Women's Apparel Market Imports from Major Countries |
8 India Women's Apparel Market Key Performance Indicators |
8.1 Average basket size per customer |
8.2 Repeat purchase rate |
8.3 Conversion rate of website visitors to customers |
9 India Women's Apparel Market - Opportunity Assessment |
9.1 India Women's Apparel Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Women's Apparel Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Women's Apparel Market - Competitive Landscape |
10.1 India Women's Apparel Market Revenue Share, By Companies, 2024 |
10.2 India Women's Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |