| Product Code: ETC176207 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The aubergine market in Indonesia is growing at a steady rate, and has seen an increase in demand over the last decade. In 2020, the overall aubergine production in Indonesia reached approximately 4.1 million metric tons, up from 3.8 million metric tons in 2019. The country is also one of the leading global producers of eggplants, accounting for nearly 10% of total world production with its major suppliers being North Sulawesi and Central Java provinces.
In recent years Indonesia consumers have shifted to purchasing better quality products which are more expensive than traditional ones; this trend has been reflected on the aubergine market as well where premium varieties such as long purple or black-skinned eggplants have become increasingly popular among shoppers. Additionally, innovative packaging techniques that keep vegetables fresh for longer periods are also becoming more common amongst manufacturers, thus supporting higher prices for their produce. Furthermore, convenience factors such as pre-cut vegetable packages (eagerly bought by busy urbanites) have contributed to increased sales growth within this sector during recent times.
Demand for aubergines is driven mainly by growth in population size coupled with income levels increasing and people becoming exposed to cuisines from other countries that incorporate eggplant into their dishes or recipes - these two factors help drive demand beyond subsistence levels and towards higher value consumption patterns where customers prefer specialty types of produce rather than generic mass produced items only available at lower costs but lacking taste/variety etc., hence driving up prices along with it due to limited availability across certain regions or product categories within Indonesia overall economy landscape today.
The Indonesia aubergine market has been severely impacted by the COVID-19 pandemic. With social distancing measures in place, supply chains have been disrupted and transportation networks restricted, leading to a shortage of fresh produce and higher prices for consumers. Prices of local aubergines rose by 20% in some areas due to limited supply.
Restrictions on movement and access to markets are proving challenging for farmers, who are unable to transport their produce efficiently from farms or across borders. As well as this, the outbreak has caused an increase in food insecurity among vulnerable populations who cannot afford rising prices or lack access to nutritious foods during the crisis.
Major players in the Indonesia aubergine market include Indofresh from Indonesia, which is one of the largest suppliers of fresh vegetables; Prima Freshmart from India; and Pertani Agribusiness International Ltd., also from Indonesia. These companies all face challenges associated with the pandemic but they offer a range of solutions such as online purchasing platforms that allow customers to buy fresh vegetables directly from farms without having to visit physical stores.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Aubergine Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Aubergine Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Aubergine Market - Industry Life Cycle |
3.4 Indonesia Aubergine Market - Porter's Five Forces |
3.5 Indonesia Aubergine Market Revenues & Volume Share, By Source, 2020 & 2030F |
3.6 Indonesia Aubergine Market Revenues & Volume Share, By Color, 2020 & 2030F |
3.7 Indonesia Aubergine Market Revenues & Volume Share, By End-use, 2020 & 2030F |
4 Indonesia Aubergine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Aubergine Market Trends |
6 Indonesia Aubergine Market, By Types |
6.1 Indonesia Aubergine Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Aubergine Market Revenues & Volume, By Source, 2020-2030F |
6.1.3 Indonesia Aubergine Market Revenues & Volume, By Natural/Organic, 2020-2030F |
6.1.4 Indonesia Aubergine Market Revenues & Volume, By Hybrid, 2020-2030F |
6.2 Indonesia Aubergine Market, By Color |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Aubergine Market Revenues & Volume, By Purple, 2020-2030F |
6.2.3 Indonesia Aubergine Market Revenues & Volume, By Green, 2020-2030F |
6.2.4 Indonesia Aubergine Market Revenues & Volume, By White, 2020-2030F |
6.2.5 Indonesia Aubergine Market Revenues & Volume, By Bi-color Striped, 2020-2030F |
6.3 Indonesia Aubergine Market, By End-use |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Aubergine Market Revenues & Volume, By Household, 2020-2030F |
6.3.3 Indonesia Aubergine Market Revenues & Volume, By Savory Snacks, 2020-2030F |
6.3.4 Indonesia Aubergine Market Revenues & Volume, By Spreads & Pickles, 2020-2030F |
6.3.5 Indonesia Aubergine Market Revenues & Volume, By Food Coloring, 2020-2030F |
6.3.6 Indonesia Aubergine Market Revenues & Volume, By Textile Colorant, 2020-2030F |
6.3.7 Indonesia Aubergine Market Revenues & Volume, By Pharmaceuticals, 2020-2030F |
7 Indonesia Aubergine Market Import-Export Trade Statistics |
7.1 Indonesia Aubergine Market Export to Major Countries |
7.2 Indonesia Aubergine Market Imports from Major Countries |
8 Indonesia Aubergine Market Key Performance Indicators |
9 Indonesia Aubergine Market - Opportunity Assessment |
9.1 Indonesia Aubergine Market Opportunity Assessment, By Source, 2020 & 2030F |
9.2 Indonesia Aubergine Market Opportunity Assessment, By Color, 2020 & 2030F |
9.3 Indonesia Aubergine Market Opportunity Assessment, By End-use, 2020 & 2030F |
10 Indonesia Aubergine Market - Competitive Landscape |
10.1 Indonesia Aubergine Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Aubergine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
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