Product Code: ETC110267 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Aubergine is a popular vegetable used extensively throughout Indonesia and other parts of South East Asia. It can be cooked in various ways, including stewing or baking, and served either hot or cold. In recent years there has been an increase in demand for aubergines due to their increasing popularity among health-conscious consumers who are looking for nutritious food that is low in calories but high in vitamins and minerals like Vitamin C, B6, Magnesium Copper Potassium etc. The rising demand has led to increased production by farmers throughout the country leading to steady growth within the industry overall.
In recent years there have been several trends which have helped drive up the consumption of aubergines across Indonesia These include; more convenient packaging which makes them easier to store at home such as vacuum sealed packs; availability on online stores; more flavors being added through marinades or sauces available from supermarkets; introduction of new varieties such as white eggplants which cater to different tastes preferences ; increased marketing campaigns aimed at creating awareness amongst consumers about the nutritional benefits associated with eating aubergines regularly.
The main drivers behind this growth are changing consumer lifestyles resulting greater disposable incomes allowing people to purchase higher quality products than before , easier access through ecommerce platforms making it simpler for buyers to find what they need quickly along with heightened promotion efforts both online & offline encouraging purchases. Additionally , changes made by government policies regarding agricultural subsidies have also had a positive effect on farmer?s ability produce better quality vegetables leading better prices & encouraging further investment into modern farming practices.
The COVID-19 pandemic has had a major impact on the aubergine market in Indonesia, with many businesses being affected as restrictions have been put into place. This has caused a decrease in both production and consumption of the vegetable, resulting in an overall decreased demand for it. Additionally, due to its perishable nature, some farmers have had no choice but to discard their produce due to lack of storage options.
Some key challenges facing the Indonesia aubergine market include limited access to technology, rising cost of inputs such as fertilizers and pesticides, and inadequate distribution systems for getting product from farms to markets or retailers. In addition, some farmers are not able to access credit services when needed resulting in further financial hardships.
Key players in the Indonesia aubergine market include PT Mayora Indah Tbk., which is one of Indonesia largest food producers; Lippo Group (LPPO), which is an international conglomerate that operates various retail outlets; Agrindo Farmasi Ltd., which produces organic fertilizer products; The Coca-Cola Company (KO), which owns several juice-based brands containing aubergines; and Agri Indo Nusantara Corporation (AINC),which provides agricultural products including seeds for different types of vegetables including aubergines.