Product Code: ETC4453649 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Augmented reality (AR) is reshaping the retail landscape in Indonesia, offering consumers interactive and personalized experiences. From virtual try-ons to in-store navigation, AR is enhancing customer engagement and influencing purchasing decisions, making it a crucial component of the modern retail ecosystem.
The desire to enhance the retail shopping experience through augmented reality applications, such as virtual try-ons and interactive product displays, is a major driver for the augmented reality in retail market in Indonesia. The potential for personalized and engaging shopping experiences is a compelling factor.
The augmented reality in retail market in Indonesia faces challenges related to consumer adoption and integration within existing retail ecosystems. Convincing consumers to embrace AR as part of their shopping experience requires effective marketing and education efforts. Moreover, seamlessly integrating AR technology with existing retail platforms and operations demands strategic planning and investment.
The Indonesia augmented reality (AR) in retail market faced a notable shift due to the COVID-19 pandemic. With restrictions on physical shopping and concerns about in-store safety, retailers increasingly explored AR solutions to provide virtual try-ons and interactive shopping experiences. This led to a surge in AR adoption in the retail sector. However, the economic challenges brought by the pandemic impacted the speed of adoption, as some retailers faced budget constraints. Nevertheless, AR in retail gained traction as consumers sought innovative ways to shop online. As the situation improved, the Indonesia AR in retail market continued to grow, with retailers investing in AR technologies to enhance customer engagement and provide a seamless shopping experience.
The Indonesia Augmented Reality in Retail Market is on the rise, thanks to the efforts of key players who are reshaping the retail experience. Companies such as PT VRCM Asia, PT. Superstar Media, and PT. VR INDONESIA are pivotal in introducing augmented reality solutions that enhance the shopping experience and engagement in the retail sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Augmented Reality in Retail Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Augmented Reality in Retail Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Augmented Reality in Retail Market - Industry Life Cycle |
3.4 Indonesia Augmented Reality in Retail Market - Porter's Five Forces |
3.5 Indonesia Augmented Reality in Retail Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.6 Indonesia Augmented Reality in Retail Market Revenues & Volume Share, By Device Type , 2021 & 2031F |
3.7 Indonesia Augmented Reality in Retail Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.8 Indonesia Augmented Reality in Retail Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.9 Indonesia Augmented Reality in Retail Market Revenues & Volume Share, By Retail Type, 2021 & 2031F |
4 Indonesia Augmented Reality in Retail Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for personalized and interactive shopping experiences |
4.2.2 Growth in smartphone penetration and internet usage in Indonesia |
4.2.3 Rising adoption of augmented reality technology by retailers to enhance customer engagement |
4.3 Market Restraints |
4.3.1 High initial investment and implementation costs for augmented reality solutions |
4.3.2 Lack of skilled professionals and expertise in developing and implementing AR applications in retail |
5 Indonesia Augmented Reality in Retail Market Trends |
6 Indonesia Augmented Reality in Retail Market, By Types |
6.1 Indonesia Augmented Reality in Retail Market, By Offering |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Offering , 2021-2031F |
6.1.3 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Hardware , 2021-2031F |
6.1.4 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Software, 2021-2031F |
6.2 Indonesia Augmented Reality in Retail Market, By Device Type |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Head-Mounted Display (HMD), 2021-2031F |
6.2.3 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Smart AR Mirror, 2021-2031F |
6.2.4 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Handheld Device, 2021-2031F |
6.3 Indonesia Augmented Reality in Retail Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Advertising and Marketing, 2021-2031F |
6.3.3 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Try-on Solutions, 2021-2031F |
6.3.4 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Planning and Designing, 2021-2031F |
6.3.5 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Information Systems, 2021-2031F |
6.4 Indonesia Augmented Reality in Retail Market, By Technology |
6.4.1 Overview and Analysis |
6.4.2 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Marker-based Augmented Reality, 2021-2031F |
6.4.3 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Marker-less Augmented Reality, 2021-2031F |
6.5 Indonesia Augmented Reality in Retail Market, By Retail Type |
6.5.1 Overview and Analysis |
6.5.2 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Jewelry, 2021-2031F |
6.5.3 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Beauty and Cosmetics, 2021-2031F |
6.5.4 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Apparel Fitting, 2021-2031F |
6.5.5 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Furniture and Lighting, 2021-2031F |
6.5.6 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Grocery Shopping, 2021-2031F |
6.5.7 Indonesia Augmented Reality in Retail Market Revenues & Volume, By Footwear, 2021-2031F |
7 Indonesia Augmented Reality in Retail Market Import-Export Trade Statistics |
7.1 Indonesia Augmented Reality in Retail Market Export to Major Countries |
7.2 Indonesia Augmented Reality in Retail Market Imports from Major Countries |
8 Indonesia Augmented Reality in Retail Market Key Performance Indicators |
8.1 Average time spent by customers using augmented reality in retail stores |
8.2 Number of retailers adopting augmented reality technology for customer engagement |
8.3 Percentage increase in customer satisfaction scores post-implementation of AR in retail stores |
9 Indonesia Augmented Reality in Retail Market - Opportunity Assessment |
9.1 Indonesia Augmented Reality in Retail Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.2 Indonesia Augmented Reality in Retail Market Opportunity Assessment, By Device Type , 2021 & 2031F |
9.3 Indonesia Augmented Reality in Retail Market Opportunity Assessment, By Application , 2021 & 2031F |
9.4 Indonesia Augmented Reality in Retail Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.5 Indonesia Augmented Reality in Retail Market Opportunity Assessment, By Retail Type, 2021 & 2031F |
10 Indonesia Augmented Reality in Retail Market - Competitive Landscape |
10.1 Indonesia Augmented Reality in Retail Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Augmented Reality in Retail Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |