| Product Code: ETC214540 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
In the Indonesia beach umbrella market, import trends showed a decline in growth from 2023 to 2024, with a rate of -15.29%. However, the compound annual growth rate (CAGR) from 2020 to 2024 was positive at 10.34%. This shift may be attributed to changes in consumer preferences or shifts in trade policies impacting import momentum.
By 2027, the Beach Umbrella market in Indonesia is anticipated to reach a growth rate of 12.76%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

The Indonesia beach umbrella market has experienced significant growth and has become an integral part of beachgoers` essential beach accessories. Indonesia`s expansive coastline, dotted with picturesque beaches and tropical islands, has been a major driving force behind the increasing demand for beach umbrellas. Indonesia is renowned for its stunning beaches and attracts a large number of domestic and international tourists throughout the year. Tourists flock to the beaches to enjoy the sun, sea, and sand, creating a substantial demand for beach umbrellas to provide shade and protection from the scorching sun As Indonesia`s economy continues to grow, disposable incomes among the population have increased. This has led to greater spending on leisure and recreational activities, including beach vacations, thereby boosting the demand for beach umbrellas.
The Indonesia beach umbrella market is witnessing significant growth due to several drivers. Firstly, the rise in domestic and international tourism, especially to beach destinations, has increased the demand for beach umbrellas as essential beach accessories for sun protection and relaxation. Secondly, the growing popularity of beach recreational activities, such as picnics and beach parties, has driven the demand for beach umbrellas to create shaded spaces. Additionally, the influence of social media and the desire to capture picturesque moments at the beach have encouraged people to invest in stylish and vibrant beach umbrellas, contributing to market growth. Moreover, the affordability of beach umbrellas compared to other beach equipment has made them accessible to a wide range of consumers. Furthermore, the availability of foldable and portable beach umbrellas has made it easier for beachgoers to carry and use them, further supporting market expansion.
The Indonesia Beach Umbrella Market faces various challenges that influence its growth and sustainability. One significant challenge is the competition from other sun protection solutions, such as tents or canopies. Consumers may opt for more versatile options, impacting the demand for traditional beach umbrellas. Moreover, the increasing awareness of environmental concerns may influence consumer choices. Eco-friendly and sustainable beach umbrella options may gain preference over conventional ones made from less sustainable materials.
The Indonesia beach umbrella market has been flourishing due to the country`s scenic beaches and vibrant tourism industry. The COVID-19 pandemic initially led to a decline in beach tourism, impacting the market. However, as restrictions eased and international travel gradually resumed, local tourism saw an uptick, leading to a resurgence in demand for beach umbrellas. Furthermore, with people seeking safer vacation options, beach destinations have become more appealing, thereby boosting the beach umbrella market`s prospects. The market is expected to continue its growth trajectory post-pandemic, supported by both domestic and international tourists looking to enjoy Indonesia`s beautiful coastal locations.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Beach Umbrella Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Beach Umbrella Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Beach Umbrella Market - Industry Life Cycle |
3.4 Indonesia Beach Umbrella Market - Porter's Five Forces |
3.5 Indonesia Beach Umbrella Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.6 Indonesia Beach Umbrella Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Indonesia Beach Umbrella Market Revenues & Volume Share, By Size, 2021 & 2031F |
4 Indonesia Beach Umbrella Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Indonesia leading to higher spending on leisure activities like beach outings. |
4.2.2 Growing tourism industry in Indonesia boosting the demand for beach umbrellas. |
4.2.3 Rising awareness about sun protection and health concerns driving the sales of beach umbrellas. |
4.3 Market Restraints |
4.3.1 Seasonality of beach activities in Indonesia affecting the demand for beach umbrellas. |
4.3.2 Competition from alternative sun protection products like sunscreen lotions and hats impacting the market. |
4.3.3 Environmental concerns and sustainability issues related to the materials used in beach umbrellas affecting consumer preferences. |
5 Indonesia Beach Umbrella Market Trends |
6 Indonesia Beach Umbrella Market, By Types |
6.1 Indonesia Beach Umbrella Market, By Material |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Beach Umbrella Market Revenues & Volume, By Material, 2021-2031F |
6.1.3 Indonesia Beach Umbrella Market Revenues & Volume, By Wood, 2021-2031F |
6.1.4 Indonesia Beach Umbrella Market Revenues & Volume, By Fiberglass, 2021-2031F |
6.1.5 Indonesia Beach Umbrella Market Revenues & Volume, By Aluminum, 2021-2031F |
6.2 Indonesia Beach Umbrella Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Beach Umbrella Market Revenues & Volume, By Hypermarkets/supermarkets, 2021-2031F |
6.2.3 Indonesia Beach Umbrella Market Revenues & Volume, By Specialty stores, 2021-2031F |
6.2.4 Indonesia Beach Umbrella Market Revenues & Volume, By Online retailers, 2021-2031F |
6.2.5 Indonesia Beach Umbrella Market Revenues & Volume, By Others, 2021-2031F |
6.3 Indonesia Beach Umbrella Market, By Size |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Beach Umbrella Market Revenues & Volume, By 5 ?? 7 Feet, 2021-2031F |
6.3.3 Indonesia Beach Umbrella Market Revenues & Volume, By 5 ?? 10 Feet, 2021-2031F |
6.3.4 Indonesia Beach Umbrella Market Revenues & Volume, By > 10.5 Feet, 2021-2031F |
7 Indonesia Beach Umbrella Market Import-Export Trade Statistics |
7.1 Indonesia Beach Umbrella Market Export to Major Countries |
7.2 Indonesia Beach Umbrella Market Imports from Major Countries |
8 Indonesia Beach Umbrella Market Key Performance Indicators |
8.1 Average number of beach trips per capita in Indonesia. |
8.2 Percentage of hotels and resorts offering beach umbrella services. |
8.3 Growth in online searches for beach umbrellas in Indonesia. |
8.4 Percentage of beach umbrella sales during peak tourist seasons. |
8.5 Customer satisfaction scores related to the durability and UV protection of beach umbrellas. |
9 Indonesia Beach Umbrella Market - Opportunity Assessment |
9.1 Indonesia Beach Umbrella Market Opportunity Assessment, By Material, 2021 & 2031F |
9.2 Indonesia Beach Umbrella Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Indonesia Beach Umbrella Market Opportunity Assessment, By Size, 2021 & 2031F |
10 Indonesia Beach Umbrella Market - Competitive Landscape |
10.1 Indonesia Beach Umbrella Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Beach Umbrella Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |