| Product Code: ETC021888 | Publication Date: Jul 2023 | Updated Date: Jan 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Indonesia bed linen market, the import trend experienced a notable decline from 2023 to 2024, with a growth rate of -75.33%. The compound annual growth rate (CAGR) for imports between 2020 and 2024 stood at -29.17%. This significant decrease in import momentum could be attributed to shifts in consumer demand, changes in trade policies, or challenges in market recovery.

The Bed Linen market in Indonesia is projected to grow at a high growth rate of 12.83% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

The Indonesia Bed Linen Market is estimated to register a CAGR of 4.5% during theperiod 2020-2026. The increasing demand for luxurious and comfortable bedding accessories growing disposable income and rapid urbanization are some of the major factors driving the market?sacross Indonesia.
High quality cotton fabrics with soft textures are preferred by customers in premium homes resulting in increased demand for bedding items such as quilts comforters and pillowcases among others. With rapid economic development coupled with rising disposable incomes across cities like Jakarta or Surabaya has led to an increase in per capita spending on luxury items including high-end home furnishing products which is expected to further propel the marketover the coming years.
In addition various retailers operating both offline through departmental stores and online channels are providing consumers with a wide range of designs from international brands thus contributing towards higher sales volumes within thissegment across Indonesia. Moreover government initiatives encouraging foreign investments into this region as well as tax exemption on home textiles imported from China is also likely to contribute significantly towards overallexpansions over the next few years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Bed Linen Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Bed Linen Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Bed Linen Market - Industry Life Cycle |
3.4 Indonesia Bed Linen Market - Porter's Five Forces |
3.5 Indonesia Bed Linen Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.6 Indonesia Bed Linen Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
3.7 Indonesia Bed Linen Market Revenues & Volume Share, By End-users, 2020 & 2030F |
4 Indonesia Bed Linen Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for home furnishing products in Indonesia's expanding middle-class segment. |
4.2.2 Increasing urbanization leading to higher disposable incomes and changing lifestyles. |
4.2.3 Rising awareness about the importance of quality sleep and bedding products. |
4.3 Market Restraints |
4.3.1 Intense competition from both local and international bed linen manufacturers. |
4.3.2 Fluctuating raw material prices impacting production costs. |
4.3.3 Economic uncertainties and fluctuations affecting consumer spending on non-essential items. |
5 Indonesia Bed Linen Market Trends |
6 Indonesia Bed Linen Market, By Types |
6.1 Indonesia Bed Linen Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Bed Linen Market Revenues & Volume, By Product Type, 2020-2030F |
6.1.3 Indonesia Bed Linen Market Revenues & Volume, By Sheets, 2020-2030F |
6.1.4 Indonesia Bed Linen Market Revenues & Volume, By Pillowcases, 2020-2030F |
6.1.5 Indonesia Bed Linen Market Revenues & Volume, By Duvet Cover, 2020-2030F |
6.1.6 Indonesia Bed Linen Market Revenues & Volume, By Other Bed Linens, 2020-2030F |
6.2 Indonesia Bed Linen Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Bed Linen Market Revenues & Volume, By Online, 2020-2030F |
6.2.3 Indonesia Bed Linen Market Revenues & Volume, By Offline, 2020-2030F |
6.3 Indonesia Bed Linen Market, By End-users |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Bed Linen Market Revenues & Volume, By Residential, 2020-2030F |
6.3.3 Indonesia Bed Linen Market Revenues & Volume, By Commercial, 2020-2030F |
7 Indonesia Bed Linen Market Import-Export Trade Statistics |
7.1 Indonesia Bed Linen Market Export to Major Countries |
7.2 Indonesia Bed Linen Market Imports from Major Countries |
8 Indonesia Bed Linen Market Key Performance Indicators |
8.1 Average selling price (ASP) of bed linen products. |
8.2 Percentage of repeat customers indicating customer satisfaction and loyalty. |
8.3 Online traffic and conversion rates for bed linen e-commerce platforms. |
8.4 Number of new product launches and innovations in the bed linen market. |
8.5 Consumer sentiment and spending patterns related to home textile products. |
9 Indonesia Bed Linen Market - Opportunity Assessment |
9.1 Indonesia Bed Linen Market Opportunity Assessment, By Product Type, 2020 & 2030F |
9.2 Indonesia Bed Linen Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
9.3 Indonesia Bed Linen Market Opportunity Assessment, By End-users, 2020 & 2030F |
10 Indonesia Bed Linen Market - Competitive Landscape |
10.1 Indonesia Bed Linen Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Bed Linen Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
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