Product Code: ETC4413269 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The integration of blockchain technology in the media advertising and entertainment sector of Indonesia is gaining momentum. This market is characterized by a growing emphasis on transparency, traceability, and security in digital advertising and content distribution. Blockchain is seen as a transformative force in combating issues like ad fraud and ensuring fair compensation for content creators.
The Indonesia blockchain in media, advertising, and entertainment market is witnessing substantial growth, primarily driven by the need for enhanced transparency and security in digital advertising. With blockchain technology, advertisers can effectively combat ad fraud and ensure that their marketing budgets are utilized more efficiently. This has become increasingly important in a digital landscape plagued by issues of click fraud and bot-generated traffic. Additionally, the immutability of blockchain records is a powerful tool for copyright protection, ensuring that content creators receive their fair share of revenue in an era of digital distribution.
The integration of blockchain technology in the media advertising and entertainment industry in Indonesia faces challenges related to scalability, as the current infrastructure may not be equipped to handle the volume of transactions required. Additionally, there may be regulatory hurdles and a lack of standardized protocols, leading to interoperability issues.
The blockchain in media advertising and entertainment market in Indonesia has been influenced by the COVID-19 pandemic. With changes in consumer behavior and a shift to digital platforms during the pandemic, the need for transparency, security, and accountability in advertising and content distribution became more pronounced. Blockchain technology offers solutions for these challenges, and its adoption is expected to grow as the industry continues to adapt to evolving consumer preferences and digital content consumption.
Key players in the Indonesia blockchain in media advertising and entertainment market include IBM, Infosys, Microsoft, SAP, and ConsenSys.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Blockchain in Media, Advertising, and Entertainment Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Blockchain in Media, Advertising, and Entertainment Market - Industry Life Cycle |
3.4 Indonesia Blockchain in Media, Advertising, and Entertainment Market - Porter's Five Forces |
3.5 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Providers, 2021 & 2031F |
3.6 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume Share, By Enterprise Size, 2021 & 2031F |
4 Indonesia Blockchain in Media, Advertising, and Entertainment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of blockchain technology in media, advertising, and entertainment sectors |
4.2.2 Growing demand for transparency and accountability in the industry |
4.2.3 Rise in digital content consumption and online advertising in Indonesia |
4.3 Market Restraints |
4.3.1 Lack of awareness and understanding of blockchain technology among industry stakeholders |
4.3.2 Regulatory uncertainties and compliance challenges in the Indonesian market |
5 Indonesia Blockchain in Media, Advertising, and Entertainment Market Trends |
6 Indonesia Blockchain in Media, Advertising, and Entertainment Market, By Types |
6.1 Indonesia Blockchain in Media, Advertising, and Entertainment Market, By Providers |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Providers, 2021-2031F |
6.1.3 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Application, 2021-2031F |
6.1.4 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Middleware, 2021-2031F |
6.1.5 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Infrastructure, 2021-2031F |
6.2 Indonesia Blockchain in Media, Advertising, and Entertainment Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Licensing & Rights Management, 2021-2031F |
6.2.3 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Digital Advertising, 2021-2031F |
6.2.4 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Smart Contracts, 2021-2031F |
6.2.5 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Content Security, 2021-2031F |
6.2.6 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Online Gaming, 2021-2031F |
6.2.7 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Payments, 2021-2031F |
6.3 Indonesia Blockchain in Media, Advertising, and Entertainment Market, By Enterprise Size |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Small and Medium-sized Enterprises (SMEs), 2021-2031F |
6.3.3 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenues & Volume, By Large Enterprises, 2021-2031F |
7 Indonesia Blockchain in Media, Advertising, and Entertainment Market Import-Export Trade Statistics |
7.1 Indonesia Blockchain in Media, Advertising, and Entertainment Market Export to Major Countries |
7.2 Indonesia Blockchain in Media, Advertising, and Entertainment Market Imports from Major Countries |
8 Indonesia Blockchain in Media, Advertising, and Entertainment Market Key Performance Indicators |
8.1 Number of blockchain pilot projects or implementations in media, advertising, and entertainment sectors |
8.2 Percentage increase in blockchain-related job postings or skill demand in the industry |
8.3 Growth in investments in blockchain startups or projects in Indonesia |
8.4 Number of partnerships between blockchain companies and media/advertising/entertainment firms |
8.5 Ratio of blockchain technology workshops or training programs attended by industry professionals |
9 Indonesia Blockchain in Media, Advertising, and Entertainment Market - Opportunity Assessment |
9.1 Indonesia Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Providers, 2021 & 2031F |
9.2 Indonesia Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Indonesia Blockchain in Media, Advertising, and Entertainment Market Opportunity Assessment, By Enterprise Size, 2021 & 2031F |
10 Indonesia Blockchain in Media, Advertising, and Entertainment Market - Competitive Landscape |
10.1 Indonesia Blockchain in Media, Advertising, and Entertainment Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Blockchain in Media, Advertising, and Entertainment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |