Market Forecast By Quality (Premium, Non-Premium), By Type (Still Water, Spring Water, Sparkling Water, Purified Water, Mineral Water), By Product (Still Bottle Water, Packaged Drinking Water, Functional Water Bottle, Flavored Bottled Water, Distilled Bottled Water, arbonated Bottle Water), By Material (Polyethylene Terephthalate (PET), Glass), By Purchasing Sources (Supermarket/Hypermarket, Online Retail Stores, Grocery Stores, Food Serving Places, E-retailers, Clubs, Home and Office Delivery, Others), By Pack Size (1501 ml and above, 1001 ml - 1500 ml, 501 ml - 1000 ml, 331 ml - 500ml, 330 ml), By End-user Packaging (Plastic Bottle, Glass Bottle, Drum (Bulk), Can) And Competitive Landscape
Product Code: ETC015588 | Publication Date: Jun 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Indonesia Bottled Water market currently, in 2023, has witnessed an HHI of 3598, Which has increased moderately as compared to the HHI of 2889 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Indonesia Bottled water market report thoroughly covers the market by quality, by type, by product, by material, by purchasing sources, by pack size, by end user and competitive landscape. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Indonesia bottled water industry is likely to witness steady growth. The Indonesia bottled water market was one of the largest in Southeast Asia and was expected to continue growing. The market was characterized by a wide range of products, including natural mineral water, purified water, and flavored water. Aditionally, the Indonesian consumers have become more health-conscious, leading to an increased demand for bottled water as a healthier alternative to sugary beverages. Additionally, concerns about tap water quality in some areas have contributed to the market's growth. Further, the Indonesian government has regulations in place to ensure the safety and quality of bottled water products. Brands are required to adhere to these standards to maintain consumer trust. Moreover, Market dynamics can vary across different regions of Indonesia due to differences in income levels, urbanization rates, and local preferences. However, challenges facing the bottled water industry in Indonesia include competition, sustainability concerns, and the need to adapt to changing consumer preferences and regulations.
In response to environmental concerns regarding plastic waste, bottled water companies may have intensified their efforts to adopt more sustainable packaging solutions. This might include investments in eco-friendly materials or recycling initiatives. Additionally, the market may have seen new product innovations aimed at enhancing the health and wellness benefits of bottled water. This could include the introduction of functional waters, fortified with vitamins, minerals, or other health-boosting additives.
Flavored water products may have gained popularity, with companies introducing new flavors and variants to cater to evolving consumer tastes and preferences. Further, Bottled water companies might have initiated educational campaigns to inform consumers about the benefits of proper hydration and the advantages of consuming bottled water as part of a healthy lifestyle. Moreover, compliance with updated regulations and adherence to government standards regarding quality, safety, and labeling might have been a significant focus for industry players.
According to 6Wresearch, Indonesia Bottled Water Market size is projected to grow by 4.10% resulting in a market volume of US$12.80bn during the forecast period 2023-2029. The growth of the bottled water market in Indonesia is driven by several key factors such as Indonesians become more health-conscious, they are opting for bottled water as a healthier alternative to sugary beverages. Consumers perceive bottled water as a clean and safe source of hydration. Further, the ongoing process of urbanization in Indonesia has led to a growing middle class with higher disposable incomes. Urban areas typically have a higher demand for bottled water due to concerns about tap water quality and convenience. Moreover, the growth of disposable income has made bottled water more affordable for a larger portion of the population, increasing its accessibility and consumption. Further, bottled water companies offer a wide range of products, including natural mineral water, purified water, flavored water, and functional water. This variety caters to different consumer preferences and needs.
The pandemic had undecorated effect on the Indonesia bottled water market revenues. The Indonesia bottled water market, like many others worldwide, experienced significant disruptions due to the COVID-19 pandemic. During the initial stages of the pandemic in 2020, the market faced challenges such as reduced consumer spending, restrictions on dining out and tourism, and disruptions in the supply chain. However, bottled water was considered an essential product, and demand remained relatively resilient as consumers sought clean and convenient hydration options. Bottled water companies adapted by enhancing their online distribution channels and focusing on hygiene and safety measures. The market demonstrated resilience and was expected to gradually recover as the situation improved, driven by continued health and wellness trends, urbanization, and increasing consumer preference for trusted sources of hydration.
The Indonesia bottled water market is characterized by robust competition among key players, including Aqua (Danone), Cleo (Mayora Group), Club (Sosro), Nestlé Pure Life, and Le Minerale (Tirta Investama), among others. Aqua, a subsidiary of Danone, has historically held a dominant position in the market and offers a wide range of products, including natural mineral water and purified water. Further, some of the companies together hold majority of the Indonesia bottled water market share. Cleo, under the Mayora Group, is known for its premium offerings and strong brand presence. Club, produced by Sosro, has also established a significant market share, while Nestlé Pure Life benefits from its global brand recognition. Le Minerale has gained popularity for its natural mineral water products, catering to health-conscious consumers. These key players continue to innovate, expand their product portfolios, and invest in marketing to maintain and grow their market share in Indonesia's competitive bottled water market.
According to Ravi Bhandari, Research Head, 6Wresearch, the Indonesia bottled water market offers a diverse range of products to meet various consumer preferences. It includes natural mineral water sourced from pristine locations, purified water that undergoes rigorous filtration processes, flavored water featuring a variety of tastes to cater to different palates, functional waters enriched with vitamins and minerals, and specialty waters such as alkaline and electrolyte-enhanced options. Additionally, the market offers various packaging sizes and formats, including small on-the-go bottles, larger containers for home or office use, and eco-friendly packaging options in response to sustainability concerns. Further, the Indonesia also hold a major share of the Asia Pacific bottled water market. Moreover, this wide array of product categories and choices reflects the dynamic nature of the Indonesian bottled water market, catering to the evolving demands of health-conscious and convenience-seeking consumers.
In the Indonesia bottled water market, the primary material type for packaging is PET (polyethylene terephthalate) plastic bottles, which is the most commonly used material due to its lightweight, durability, and cost-effectiveness. PET bottles come in various sizes, making them suitable for both single-serving on-the-go options and larger household containers. Additionally, some premium and eco-conscious brands may opt for alternative packaging materials such as glass bottles for their natural mineral water products, catering to consumers looking for a more upscale or sustainable option. Nevertheless, PET plastic remains the dominant material choice, given its widespread availability and convenience, aligning with the market's focus on accessibility and convenience.
The Indonesia bottled water market report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Bottled Water Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Bottled Water Market Revenues & Volume, 2022 & 2029F |
3.3 Indonesia Bottled Water Market - Industry Life Cycle |
3.4 Indonesia Bottled Water Market - Porter's Five Forces |
3.5 Indonesia Bottled Water Market Revenues & Volume Share, By Quality, 2022 & 2029F |
3.6 Indonesia Bottled Water Market Revenues & Volume Share, By Type, 2022 & 2029F |
3.7 Indonesia Bottled Water Market Revenues & Volume Share, By Product, 2022 & 2029F |
3.8 Indonesia Bottled Water Market Revenues & Volume Share, By Material, 2022 & 2029F |
3.9 Indonesia Bottled Water Market Revenues & Volume Share, By Purchasing Sources, 2022 & 2029F |
3.10 Indonesia Bottled Water Market Revenues & Volume Share, By Origin of Product, 2022 & 2029F |
3.11 Indonesia Bottled Water Market Revenues & Volume Share, By Pack Size, 2022 & 2029F |
4 Indonesia Bottled Water Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
6.1.2 Indonesia Bottled Water Market Revenues & Volume, By Product Types, 2019-2029F |
5 Indonesia Bottled Water Market Trends |
6 Indonesia Bottled Water Market, By Types |
6.1 Indonesia Bottled Water Market, By Quality |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Bottled Water Market Revenues & Volume, By Quality, 2019-2029F |
6.1.3 Indonesia Bottled Water Market Revenues & Volume, By Premium, 2019-2029F |
6.1.4 Indonesia Bottled Water Market Revenues & Volume, By Non-Premium, 2019-2029F |
6.2 Indonesia Bottled Water Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Bottled Water Market Revenues & Volume, By Still Water, 2019-2029F |
6.2.3 Indonesia Bottled Water Market Revenues & Volume, By Spring Water, 2019-2029F |
6.2.4 Indonesia Bottled Water Market Revenues & Volume, By Sparkling Water, 2019-2029F |
6.2.5 Indonesia Bottled Water Market Revenues & Volume, By Purified Water, 2019-2029F |
6.2.6 Indonesia Bottled Water Market Revenues & Volume, By Mineral Water, 2019-2029F |
6.3 Indonesia Bottled Water Market, By Product |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Bottled Water Market Revenues & Volume, By Still Bottle Water, 2019-2029F |
6.3.3 Indonesia Bottled Water Market Revenues & Volume, By Packaged Drinking Water, 2019-2029F |
6.3.4 Indonesia Bottled Water Market Revenues & Volume, By Functional Water Bottle, 2019-2029F |
6.3.5 Indonesia Bottled Water Market Revenues & Volume, By Flavored Bottled Water, 2019-2029F |
6.3.6 Indonesia Bottled Water Market Revenues & Volume, By Distilled Bottled Water, 2019-2029F |
6.3.7 Indonesia Bottled Water Market Revenues & Volume, By arbonated Bottle Water, 2019-2029F |
6.4 Indonesia Bottled Water Market, By Material |
6.4.1 Overview and Analysis |
6.4.2 Indonesia Bottled Water Market Revenues & Volume, By Polyethylene Terephthalate (PET), 2019-2029F |
6.4.3 Indonesia Bottled Water Market Revenues & Volume, By Glass, 2019-2029F |
6.5 Indonesia Bottled Water Market, By Purchasing Sources |
6.5.1 Overview and Analysis |
6.5.2 Indonesia Bottled Water Market Revenues & Volume, By Supermarket/Hypermarket, 2019-2029F |
6.5.3 Indonesia Bottled Water Market Revenues & Volume, By Online Retail Stores, 2019-2029F |
6.5.4 Indonesia Bottled Water Market Revenues & Volume, By Grocery Stores, 2019-2029F |
6.5.5 Indonesia Bottled Water Market Revenues & Volume, By Food Serving Places, 2019-2029F |
6.5.6 Indonesia Bottled Water Market Revenues & Volume, By E-retailers, 2019-2029F |
6.5.7 Indonesia Bottled Water Market Revenues & Volume, By Clubs, 2019-2029F |
6.5.8 Indonesia Bottled Water Market Revenues & Volume, By Others, 2019-2029F |
6.5.9 Indonesia Bottled Water Market Revenues & Volume, By Others, 2019-2029F |
6.6 Indonesia Bottled Water Market, By Origin of Product |
6.6.1 Overview and Analysis |
6.6.2 Indonesia Bottled Water Market Revenues & Volume, By Imported, 2019-2029F |
6.6.3 Indonesia Bottled Water Market Revenues & Volume, By Domestic, 2019-2029F |
6.7 Indonesia Bottled Water Market, By Pack Size |
6.7.1 Overview and Analysis |
6.7.2 Indonesia Bottled Water Market Revenues & Volume, By 1501 ml and above, 2019-2029F |
6.7.3 Indonesia Bottled Water Market Revenues & Volume, By 1001 ml - 1500 ml, 2019-2029F |
6.7.4 Indonesia Bottled Water Market Revenues & Volume, By 331 ml - 500ml, 2019-2029F |
6.7.5 Indonesia Bottled Water Market Revenues & Volume, By 331 ml - 500ml, 2019-2029F |
6.7.6 Indonesia Bottled Water Market Revenues & Volume, By 330 ml, 2019-2029F |
6.8 Indonesia Bottled Water Market, By End-user Packaging |
6.8.1 Overview and Analysis |
6.8.2 Indonesia Bottled Water Market Revenues & Volume, By Plastic Bottle, 2019-2029F |
6.8.3 Indonesia Bottled Water Market Revenues & Volume, By Glass Bottle, 2019-2029F |
6.8.4 Indonesia Bottled Water Market Revenues & Volume, By Can, 2019-2029F |
6.8.5 Indonesia Bottled Water Market Revenues & Volume, By Can, 2019-2029F |
7 Indonesia Bottled Water Market Import-Export Trade Statistics |
7.1 Indonesia Bottled Water Market Export to Major Countries |
7.2 Indonesia Bottled Water Market Imports from Major Countries |
8 Indonesia Bottled Water Market Key Performance Indicators |
9 Indonesia Bottled Water Market - Opportunity Assessment |
9.1 Indonesia Bottled Water Market Opportunity Assessment, By Quality, 2022 & 2029F |
9.2 Indonesia Bottled Water Market Opportunity Assessment, By Type, 2022 & 2029F |
9.3 Indonesia Bottled Water Market Opportunity Assessment, By Product, 2022 & 2029F |
9.4 Indonesia Bottled Water Market Opportunity Assessment, By Material, 2022 & 2029F |
9.5 Indonesia Bottled Water Market Opportunity Assessment, By Purchasing Sources, 2022 & 2029F |
9.6 Indonesia Bottled Water Market Opportunity Assessment, By Origin of Product, 2022 & 2029F |
9.7 Indonesia Bottled Water Market Opportunity Assessment, By Pack Size, 2022 & 2029F |
9.7 Indonesia Bottled Water Market Opportunity Assessment, By End-user Packaging, 2022 & 2029F |
10 Indonesia Bottled Water Market - Competitive Landscape |
10.1 Indonesia Bottled Water Market Revenue Share, By Companies, 2022 |
10.2 Indonesia Bottled Water Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |