| Product Code: ETC319768 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Indonesia`s import trend for the color cosmetics market showed a growth rate of 1.02%, with a compound annual growth rate (CAGR) of 19.02% for the period 2020-2024. This notable import momentum can be attributed to a consistent demand shift towards premium cosmetic products in the market, reflecting a stable and growing consumer base for color cosmetics in Indonesia.
The Color Cosmetics market in Indonesia is projected to grow at a high growth rate of 13.27% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

The color cosmetics market size within Indonesia accounted for around US$ 160 million back 2018 registering an impressive CAGR up until 2025 owing changing lifestyle trends & improving living standards observed particularly within urban regions throughout nation. Rising consumer spending power alongside positive outlook on personal appearance being displayed amongst Indonesian female population serves as primary stimulants.
The Indonesia Color Cosmetics market has been driven by changing beauty preferences, evolving fashion trends, and an increasing focus on personal appearance. Consumers` desire for a diverse range of makeup products, including lipsticks, eyeshadows, and nail polishes, has fueled market growth. Influencers, social media, and innovative product launches also contribute to the demand for color cosmetics.
Challenges include market saturation, changing fashion trends, and the need for diverse and inclusive product ranges. Continuous innovation, adapting to cultural shifts, and personalized offerings might be key to overcoming these challenges.
The Indonesia Color Cosmetics market was impacted by reduced social gatherings, events, and discretionary spending. With consumers wearing masks and staying at home, the demand for certain color cosmetics products declined.
The color cosmetics market is driven by beauty and makeup trends. Key players include local brands like Wardah, Make Over, and Emina, as well as international giants like L`Or?al and Maybelline.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Color Cosmetics Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Color Cosmetics Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Color Cosmetics Market - Industry Life Cycle |
3.4 Indonesia Color Cosmetics Market - Porter's Five Forces |
3.5 Indonesia Color Cosmetics Market Revenues & Volume Share, By Target Market, 2021 & 2031F |
3.6 Indonesia Color Cosmetics Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
3.7 Indonesia Color Cosmetics Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Indonesia Color Cosmetics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in Indonesia |
4.2.2 Growing influence of social media and beauty influencers on consumer purchasing decisions |
4.2.3 Rising demand for halal-certified and natural/organic color cosmetics products |
4.3 Market Restraints |
4.3.1 High import duties and taxes on cosmetics products in Indonesia |
4.3.2 Intense competition among local and international color cosmetics brands |
4.3.3 Limited availability of premium quality color cosmetics products in certain regions of Indonesia |
5 Indonesia Color Cosmetics Market Trends |
6 Indonesia Color Cosmetics Market, By Types |
6.1 Indonesia Color Cosmetics Market, By Target Market |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Color Cosmetics Market Revenues & Volume, By Target Market, 2021-2031F |
6.1.3 Indonesia Color Cosmetics Market Revenues & Volume, By Prestige Products, 2021-2031F |
6.1.4 Indonesia Color Cosmetics Market Revenues & Volume, By Mass Products, 2021-2031F |
6.2 Indonesia Color Cosmetics Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Color Cosmetics Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 Indonesia Color Cosmetics Market Revenues & Volume, By Online, 2021-2031F |
6.3 Indonesia Color Cosmetics Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Color Cosmetics Market Revenues & Volume, By Nail Products, 2021-2031F |
6.3.3 Indonesia Color Cosmetics Market Revenues & Volume, By Hair Products, 2021-2031F |
6.3.4 Indonesia Color Cosmetics Market Revenues & Volume, By Lip Products, 2021-2031F |
6.3.5 Indonesia Color Cosmetics Market Revenues & Volume, By Face Products, 2021-2031F |
6.3.6 Indonesia Color Cosmetics Market Revenues & Volume, By Others, 2021-2031F |
7 Indonesia Color Cosmetics Market Import-Export Trade Statistics |
7.1 Indonesia Color Cosmetics Market Export to Major Countries |
7.2 Indonesia Color Cosmetics Market Imports from Major Countries |
8 Indonesia Color Cosmetics Market Key Performance Indicators |
8.1 Average order value (AOV) of color cosmetics products in Indonesia |
8.2 Number of new product launches and innovations in the color cosmetics market |
8.3 Growth in online sales of color cosmetics products in Indonesia |
8.4 Customer retention rate for color cosmetics brands in the Indonesian market |
8.5 Number of beauty stores and counters stocking color cosmetics products in Indonesia |
9 Indonesia Color Cosmetics Market - Opportunity Assessment |
9.1 Indonesia Color Cosmetics Market Opportunity Assessment, By Target Market, 2021 & 2031F |
9.2 Indonesia Color Cosmetics Market Opportunity Assessment, By Distribution, 2021 & 2031F |
9.3 Indonesia Color Cosmetics Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Indonesia Color Cosmetics Market - Competitive Landscape |
10.1 Indonesia Color Cosmetics Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Color Cosmetics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |