| Product Code: ETC099287 | Publication Date: Jul 2023 | Updated Date: Jan 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Indonesia`s import trend for curling irons in 2024 showed a growth rate of 16.24% compared to the previous year, with a compound annual growth rate (CAGR) of 39.07% from 2020 to 2024. This import momentum can be attributed to a notable increase in consumer demand for styling products and a stable market environment conducive to international trade.

Indonesia has seen a recent surge in the market for curling irons. Curling irons have become increasingly popular due to their ability to create perfect waves and curls, giving users a range of styling options. This has been further reinforced by the rise of social media influencers who often show off their creative hairstyles using curling irons. In addition, the increasing demand for professional-grade haircare products from beauty salons and other outlets is driving growth in this sector as well.
The trend of increasing demand for curling iron products continues as more Indonesia consumers seek to enhance their appearance with different curl styles or relaxed waves. Consumers are also looking towards higher quality tools that offer more longevity, such as ceramic or tourmaline infused models which provide an even temperature distribution and reduce frizzing during use. Additionally, cordless technology is becoming increasingly popular amongst those seeking portability when travelling or on holiday trips away from home.
The main driver behind Indonesia growing market for curling iron products is the increased focus on personal grooming among young people and women across all age groups alike. The availability of various affordable brands offering good quality hair care tools helps support stronger sales figures while the desire to look fashionable at all times creates strong consumer pull within this segment too. Additionally, online shopping platforms have enabled easier access to these items at competitive prices thus promoting greater convenience and affordability among end users looking to purchase them online rather than visiting brick-and-mortar stores physically.
The Indonesia curling iron market is expected to experience a significant impact due to the COVID-19 pandemic. As the country continues to experience stringent lockdown and restrictions, the sale of non-essential items such as beauty products has been significantly affected. Furthermore, international travel bans have adversely impacted tourism in Indonesia which further adds to the challenges faced by this industry.
However, some key players are actively exploring alternative strategies and solutions in order to keep up with their sales target during these difficult times. For instance, some companies are offering online services for product sales or launching new campaigns on various social media platforms at discounted prices in order to generate higher revenues and reach out more customers. In addition, e-commerce platforms like Tokopedia and Shopee are becoming popular among Indonesias as they offer easy access for shopping personal care items including curling irons from home while following safety protocols amidst the current situation.
Key players operating in this marketplace include Panasonic Indonesia Electronic Devices & Appliances (PEDA), Philips Electronics Singapore PTE Ltd., Chiichi Beauty Products Co., Ltd., Babyliss International SASU,, Revlon Inc., Corioliss Professional Haircare Products Pvt Ltd., Hot Tools Corporation USA etc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Curling Irons Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Curling Irons Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Curling Irons Market - Industry Life Cycle |
3.4 Indonesia Curling Irons Market - Porter's Five Forces |
3.5 Indonesia Curling Irons Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Indonesia Curling Irons Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.7 Indonesia Curling Irons Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Indonesia Curling Irons Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Indonesia leading to higher spending on personal grooming products. |
4.2.2 Growing popularity of beauty influencers and social media influencing consumer preferences towards hair styling products. |
4.2.3 Technological advancements in curling iron products leading to more efficient and user-friendly features. |
4.3 Market Restraints |
4.3.1 Competition from alternative hair styling tools like straighteners and hot rollers impacting the demand for curling irons. |
4.3.2 Economic fluctuations and currency devaluation affecting pricing and affordability of curling irons in the Indonesian market. |
5 Indonesia Curling Irons Market Trends |
6 Indonesia Curling Irons Market, By Types |
6.1 Indonesia Curling Irons Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Curling Irons Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Indonesia Curling Irons Market Revenues & Volume, By Curling Tongs, 2021-2031F |
6.1.4 Indonesia Curling Irons Market Revenues & Volume, By Curling Wands, 2021-2031F |
6.1.5 Indonesia Curling Irons Market Revenues & Volume, By Others, 2021-2031F |
6.2 Indonesia Curling Irons Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Curling Irons Market Revenues & Volume, By Residential, 2021-2031F |
6.2.3 Indonesia Curling Irons Market Revenues & Volume, By Commercial, 2021-2031F |
6.3 Indonesia Curling Irons Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Curling Irons Market Revenues & Volume, By Hypermarket/Supermarket, 2021-2031F |
6.3.3 Indonesia Curling Irons Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Indonesia Curling Irons Market Revenues & Volume, By Online, 2021-2031F |
7 Indonesia Curling Irons Market Import-Export Trade Statistics |
7.1 Indonesia Curling Irons Market Export to Major Countries |
7.2 Indonesia Curling Irons Market Imports from Major Countries |
8 Indonesia Curling Irons Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms related to curling irons. |
8.2 Number of beauty salons and professional stylists using and recommending curling irons. |
8.3 Frequency of online searches and website traffic for curling iron products in Indonesia. |
9 Indonesia Curling Irons Market - Opportunity Assessment |
9.1 Indonesia Curling Irons Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Indonesia Curling Irons Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.3 Indonesia Curling Irons Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Indonesia Curling Irons Market - Competitive Landscape |
10.1 Indonesia Curling Irons Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Curling Irons Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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