| Product Code: ETC427944 | Publication Date: Oct 2022 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Indonesia decorated apparel market, the import trend showed a growth rate of 11.08% from 2023 to 2024, with a compound annual growth rate (CAGR) of 2.74% from 2020 to 2024. This increase in import momentum can be attributed to shifting demand towards unique and customized apparel designs in the market.

The decorated apparel market in Indonesia is thriving, driven by the country`s vibrant fashion and garment industry. Decorated apparel includes a wide range of clothing items adorned with embroidery, screen printing, and other decorative techniques. Consumers and businesses alike are increasingly seeking personalized and branded apparel, contributing to the growth of this market. Manufacturers are investing in advanced machinery and design capabilities to meet the diverse demands of customers, including promotional merchandise, team uniforms, and fashion-forward clothing.
The Indonesia Decorated Apparel market is buoyed by the country`s thriving fashion and garment industry. Consumers seek personalized and customized clothing, leading to a growing demand for decorated apparel. This includes screen printing, embroidery, and various embellishment techniques. The rise of e-commerce platforms and social media-driven fashion trends has further fueled this market, as consumers increasingly look for unique and eye-catching clothing options. Additionally, corporate branding and promotional events drive the demand for decorated apparel, making it a dynamic and growing market segment in Indonesia.
The decorated apparel market in Indonesia faces several challenges. Firstly, there`s stiff competition from local and international players, making it difficult for new entrants to establish themselves. Secondly, fluctuating consumer preferences and fashion trends require constant innovation and quick adaptation, which can be costly. Additionally, sourcing quality materials and skilled labor at competitive prices is a challenge. Lastly, counterfeit products and intellectual property issues remain a concern, impacting the market`s integrity.
The decorated apparel market was hit by the pandemic`s restrictions on social gatherings and events. Demand for custom-decorated clothing for events, sports, and promotional purposes declined. Many businesses in this sector pivoted towards producing face masks and other PPE, helping them stay afloat during challenging times.
In the Indonesia decorated apparel market, companies like PT. World Apparel are involved in the production of decorated apparel, including printing and embellishing garments for fashion and promotional purposes.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Decorated Apparel Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Decorated Apparel Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Decorated Apparel Market - Industry Life Cycle |
3.4 Indonesia Decorated Apparel Market - Porter's Five Forces |
3.5 Indonesia Decorated Apparel Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Indonesia Decorated Apparel Market Revenues & Volume Share, By End Users Channel, 2021 & 2031F |
4 Indonesia Decorated Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Indonesia, leading to higher spending on decorated apparel. |
4.2.2 Growing popularity of personalized and customized products among the younger demographic. |
4.2.3 Rise of e-commerce platforms providing a wider reach and accessibility for decorated apparel brands. |
4.3 Market Restraints |
4.3.1 Intense competition among local and international players in the decorated apparel market. |
4.3.2 Fluctuating raw material costs impacting the pricing and profitability of decorated apparel. |
4.3.3 Regulatory challenges and trade policies affecting the import/export of decorated apparel products. |
5 Indonesia Decorated Apparel Market Trends |
6 Indonesia Decorated Apparel Market, By Types |
6.1 Indonesia Decorated Apparel Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Decorated Apparel Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Indonesia Decorated Apparel Market Revenues & Volume, By Embroidery, 2021-2031F |
6.1.4 Indonesia Decorated Apparel Market Revenues & Volume, By Screen Printing, 2021-2031F |
6.1.5 Indonesia Decorated Apparel Market Revenues & Volume, By Dye Sublimation, 2021-2031F |
6.1.6 Indonesia Decorated Apparel Market Revenues & Volume, By Digital Printing, 2021-2031F |
6.1.7 Indonesia Decorated Apparel Market Revenues & Volume, By Others, 2021-2031F |
6.2 Indonesia Decorated Apparel Market, By End Users Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Decorated Apparel Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Indonesia Decorated Apparel Market Revenues & Volume, By Women, 2021-2031F |
6.2.4 Indonesia Decorated Apparel Market Revenues & Volume, By Children, 2021-2031F |
7 Indonesia Decorated Apparel Market Import-Export Trade Statistics |
7.1 Indonesia Decorated Apparel Market Export to Major Countries |
7.2 Indonesia Decorated Apparel Market Imports from Major Countries |
8 Indonesia Decorated Apparel Market Key Performance Indicators |
8.1 Online engagement metrics such as website traffic, social media interactions, and online reviews indicating growing consumer interest and engagement. |
8.2 Customer retention rate and repeat purchase frequency reflecting the loyalty and satisfaction of customers with the decorated apparel brands. |
8.3 Product customization rate and average order value showcasing the demand for personalized products and the willingness of consumers to spend more on unique designs. |
9 Indonesia Decorated Apparel Market - Opportunity Assessment |
9.1 Indonesia Decorated Apparel Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Indonesia Decorated Apparel Market Opportunity Assessment, By End Users Channel, 2021 & 2031F |
10 Indonesia Decorated Apparel Market - Competitive Landscape |
10.1 Indonesia Decorated Apparel Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Decorated Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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