| Product Code: ETC026688 | Publication Date: Jul 2023 | Updated Date: Jan 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Indonesia`s import trend for deodorants and anti-perspirant products exhibited a decline in growth rate from 2023 to 2024, recording a decrease of -25.5%. The compound annual growth rate (CAGR) for the period of 2020-2024 stood at 0.13%. This decline could be attributed to shifting consumer preferences towards more natural or sustainable personal care products, impacting the demand for traditional deodorants and anti-perspirants in the market.

The Indonesia deodorants and anti-perspirant products market is expected to witness a steadyowing to the rising demand for personal hygiene products. The growing awareness among consumers regarding body odor and the importance of using fragrances are some of the key drivers driving thein this market. Moreover increasing disposable income coupled with changing lifestyle preferences has resulted in increased spending on premium quality deodorants and anti-perspirant products. Furthermore product innovation such as roll-on stick form or gel form deodorants that provide long lasting protection have also been largely contributing towards the market .
The rising awareness about body odor among people has led to an increase in demand for deodorants and anti-perspirant products as people seek ways to avoid unpleasant odors. This factor is one of the major drivers propelling theof this market across Indonesia. An increase in disposable income levels resulting from economic improvements has caused customers to spend more on premium quality deodorants and antiperspiration products available in various forms like sticks gels etc. thereby fueling their demand across Indonesia over recent years.
Despite significant regulations by authorities against counterfeit goods these still remain present in the unorganized sector at lower prices than those offered by organized manufacturers leading to decreased salesdue to competition from fake goods which affects profits adversely. Thus the availability of counterfeit goods could be considered a challenge to the further expansion of this . Stringent regulations imposed by government agencies like Food Drug Administration (FDA) hinder entry into local markets which can make it difficult for new entrants into this space thus making it challenging for them to break even. Hence stringent policies need relaxation so as attract new players into thiswho can introduce innovative product offerings with better pricing models.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Deodorants and Anti-Perspirant Products Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Deodorants and Anti-Perspirant Products Market - Industry Life Cycle |
3.4 Indonesia Deodorants and Anti-Perspirant Products Market - Porter's Five Forces |
3.5 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Function, 2020 & 2030F |
3.6 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Ingredient, 2020 & 2030F |
4 Indonesia Deodorants and Anti-Perspirant Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Deodorants and Anti-Perspirant Products Market Trends |
6 Indonesia Deodorants and Anti-Perspirant Products Market, By Types |
6.1 Indonesia Deodorants and Anti-Perspirant Products Market, By Function |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Function, 2020-2030F |
6.1.3 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Aerosol Spray, 2020-2030F |
6.1.4 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Cream, 2020-2030F |
6.1.5 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Roll-On, 2020-2030F |
6.1.6 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Gel, 2020-2030F |
6.2 Indonesia Deodorants and Anti-Perspirant Products Market, By Ingredient |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Alcohol, 2020-2030F |
6.2.3 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Antimicrobials, 2020-2030F |
6.2.4 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Conditioner and Moisturizer, 2020-2030F |
6.2.5 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Fragrances, 2020-2030F |
6.2.6 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Paraben and Propellants, 2020-2030F |
6.2.7 Indonesia Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Others, 2020-2030F |
7 Indonesia Deodorants and Anti-Perspirant Products Market Import-Export Trade Statistics |
7.1 Indonesia Deodorants and Anti-Perspirant Products Market Export to Major Countries |
7.2 Indonesia Deodorants and Anti-Perspirant Products Market Imports from Major Countries |
8 Indonesia Deodorants and Anti-Perspirant Products Market Key Performance Indicators |
9 Indonesia Deodorants and Anti-Perspirant Products Market - Opportunity Assessment |
9.1 Indonesia Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Function, 2020 & 2030F |
9.2 Indonesia Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Ingredient, 2020 & 2030F |
10 Indonesia Deodorants and Anti-Perspirant Products Market - Competitive Landscape |
10.1 Indonesia Deodorants and Anti-Perspirant Products Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Deodorants and Anti-Perspirant Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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