Indonesia Deodorants And Antiperspirants Market (2025-2031) Outlook | Share, Companies, Industry, Analysis, Forecast, Revenue, Trends, Growth, Size & Value

Indonesia Deodorants And Antiperspirants Market Synopsis

The deodorants & antiperspirants market size in Indonesia was USD 631 million as per 2025 figures with an annual growth rate of 5.1% from 2018-2025 driven by strong demand for personal hygiene products across all age groups due to changing lifestyles coupled with increased disposable income levels fueling consumption expenditure on cosmetics & toiletries especially fragrances like deodorant sprays & roll-ons etc. Rising consumer preference towards natural ingredients based formulations has been contributing significantly towards new product launches which are further fuelling category expansion dynamics within this space.

Drivers of the Market

The Deodorants and Antiperspirants market is driven by personal care and hygiene trends. As personal grooming becomes increasingly important, the demand for deodorants and antiperspirants rises. Factors such as urbanization, changing lifestyles, and higher disposable incomes influence the market. Consumer preferences for long-lasting and natural ingredients also contribute to product innovation and market growth.

Challenges of the Market

This market encounters challenges related to product differentiation and consumer preferences. With numerous brands and options available, companies must innovate and offer unique formulations to stand out. Moreover, the tropical climate of Indonesia presents a challenge, as consumers seek products that provide long-lasting freshness and protection against excessive sweating.

COVID-19 Impact on the Market

The Indonesia Deodorants and Antiperspirants market has exhibited consistent growth driven by changing consumer lifestyles, urbanization, and rising disposable incomes. Personal hygiene awareness and increased focus on grooming have further contributed to market expansion. During the pandemic, the market experienced a shift in consumer preferences, with some individuals opting for essential hygiene products. While sales might have been impacted by reduced social interactions and remote working, the market is expected to recover as daily routines normalize.

Key Players in the Market

In the Indonesia Deodorants and Antiperspirants market, leading players include multinational personal care corporations like Unilever, Procter & Gamble (Old Spice and Secret), and Beiersdorf (NIVEA). These companies have a significant presence due to their established brands and marketing efforts, catering to the diverse preferences of consumers in the country.

Key Highlights of the Report:

• Indonesia Deodorants And Antiperspirants Market Outlook
• Market Size of Indonesia Deodorants And Antiperspirants Market, 2024
• Forecast of Indonesia Deodorants And Antiperspirants Market, 2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Revenues & Volume for the Period 2021-2031
• Indonesia Deodorants And Antiperspirants Market Trend Evolution
• Indonesia Deodorants And Antiperspirants Market Drivers and Challenges
• Indonesia Deodorants And Antiperspirants Price Trends
• Indonesia Deodorants And Antiperspirants Porter's Five Forces
• Indonesia Deodorants And Antiperspirants Industry Life Cycle
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Deodorants for the Period 2021-2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Antiperspirants for the Period 2021-2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Consumer Orientation for the Period 2021-2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Deodorants and Antiperspirants for Women for the Period 2021-2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Deodorants and Antiperspirants for Men for the Period 2021-2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Unisex Deodorants and Antiperspirants for the Period 2021-2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Sales Channel for the Period 2021-2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Modern Trade for the Period 2021-2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Drug Stores for the Period 2021-2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Convenience Stores for the Period 2021-2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Beauty Stores for the Period 2021-2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Online Retail for the Period 2021-2031
• Historical Data and Forecast of Indonesia Deodorants And Antiperspirants Market Revenues & Volume By Other Sales Channels for the Period 2021-2031
• Indonesia Deodorants And Antiperspirants Import Export Trade Statistics
• Market Opportunity Assessment By Product
• Market Opportunity Assessment By Consumer Orientation
• Market Opportunity Assessment By Sales Channel
• Indonesia Deodorants And Antiperspirants Top Companies Market Share
• Indonesia Deodorants And Antiperspirants Competitive Benchmarking By Technical and Operational Parameters
• Indonesia Deodorants And Antiperspirants Company Profiles
• Indonesia Deodorants And Antiperspirants Key Strategic Recommendations