| Product Code: ETC216988 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Indonesia frozen bakery products market, the import trend displayed a notable growth rate of 14.12% from 2023 to 2024, with a compound annual growth rate (CAGR) of 16.52% for the period 2020-2024. This upward momentum can be attributed to the increasing demand for diverse frozen bakery products among Indonesian consumers, reflecting a positive market stability and consumer preferences for convenient food options during the review period.
The Frozen Bakery Products market in Indonesia is projected to grow at a high growth rate of 12.36% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

The frozen bakery products market in Indonesia has witnessed substantial growth due to the changing lifestyle patterns and the rising demand for convenient and ready-to-bake food options. Frozen bakery products, such as bread, pastries, and cakes, offer the advantage of longer shelf life and easy preparation, making them popular among consumers. Furthermore, the growth of the fast-food industry and the increasing influence of Western cuisine have boosted the demand for frozen bakery products. Local bakeries, as well as multinational companies, have been actively launching new frozen bakery products, driving the market`s expansion.
The Indonesia cannelloni market is expected to experience steady growth in the forecast period. A key driver behind this growth is the increasing popularity of Italian cuisine in the country. Cannelloni, a traditional Italian pasta dish, has gained traction among Indonesian consumers due to its unique flavors and versatility in preparation. Additionally, the rise of international food chains and restaurants in Indonesia is contributing to the growing demand for cannelloni.
The Indonesia Frozen Bakery Products Market shows promise due to the convenience and longer shelf life these products offer. However, there are challenges that manufacturers and suppliers face in this market. One significant challenge is the need for consistent cold chain infrastructure to ensure the quality and safety of frozen products during transportation and storage. Furthermore, there is a growing preference for freshly-baked goods among Indonesian consumers. Convincing customers to shift from fresh bakery items to frozen ones requires effective marketing strategies and highlighting the benefits of frozen products.
The frozen bakery products market in Indonesia faced challenges due to disruptions in the supply chain and logistics during the pandemic. However, as people spent more time at home, the demand for frozen bakery items like pastries, bread, and cakes saw an upswing. Manufacturers adapted to the changing market dynamics by focusing on product innovation and improving their e-commerce capabilities.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Frozen Bakery Products Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Frozen Bakery Products Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Frozen Bakery Products Market - Industry Life Cycle |
3.4 Indonesia Frozen Bakery Products Market - Porter's Five Forces |
3.5 Indonesia Frozen Bakery Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Indonesia Frozen Bakery Products Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.7 Indonesia Frozen Bakery Products Market Revenues & Volume Share, By Sales Format, 2021 & 2031F |
4 Indonesia Frozen Bakery Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for convenient and ready-to-eat bakery products due to changing lifestyles and busy schedules. |
4.2.2 Increasing urbanization leading to a rise in the consumption of frozen bakery products in Indonesia. |
4.2.3 Expansion of retail channels, such as supermarkets and convenience stores, increasing the accessibility of frozen bakery products to consumers. |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers, as frozen bakery products are perceived as more expensive compared to fresh alternatives. |
4.3.2 Lack of awareness and limited knowledge about the benefits and quality of frozen bakery products in certain consumer segments. |
5 Indonesia Frozen Bakery Products Market Trends |
6 Indonesia Frozen Bakery Products Market, By Types |
6.1 Indonesia Frozen Bakery Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Frozen Bakery Products Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Indonesia Frozen Bakery Products Market Revenues & Volume, By Bread, 2021-2031F |
6.1.4 Indonesia Frozen Bakery Products Market Revenues & Volume, By Rolls, 2021-2031F |
6.1.5 Indonesia Frozen Bakery Products Market Revenues & Volume, By Pancakes, 2021-2031F |
6.1.6 Indonesia Frozen Bakery Products Market Revenues & Volume, By Muffins, 2021-2031F |
6.1.7 Indonesia Frozen Bakery Products Market Revenues & Volume, By Pound Cakes, 2021-2031F |
6.1.8 Indonesia Frozen Bakery Products Market Revenues & Volume, By Pizza Crust, 2021-2031F |
6.1.9 Indonesia Frozen Bakery Products Market Revenues & Volume, By Pastries, 2021-2031F |
6.1.10 Indonesia Frozen Bakery Products Market Revenues & Volume, By Pastries, 2021-2031F |
6.2 Indonesia Frozen Bakery Products Market, By Sales Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Frozen Bakery Products Market Revenues & Volume, By Modern Trade, 2021-2031F |
6.2.3 Indonesia Frozen Bakery Products Market Revenues & Volume, By Traditional Grocery Stores, 2021-2031F |
6.2.4 Indonesia Frozen Bakery Products Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.5 Indonesia Frozen Bakery Products Market Revenues & Volume, By Online Channels, 2021-2031F |
6.2.6 Indonesia Frozen Bakery Products Market Revenues & Volume, By Direct Sales, 2021-2031F |
6.2.7 Indonesia Frozen Bakery Products Market Revenues & Volume, By Other Retail Formats, 2021-2031F |
6.3 Indonesia Frozen Bakery Products Market, By Sales Format |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Frozen Bakery Products Market Revenues & Volume, By Fresh Frozen Bakery Products, 2021-2031F |
6.3.3 Indonesia Frozen Bakery Products Market Revenues & Volume, By Pre-Packed Frozen Baked Products, 2021-2031F |
6.3.4 Indonesia Frozen Bakery Products Market Revenues & Volume, By Pre-Packed Frozen Part-Baked Products, 2021-2031F |
7 Indonesia Frozen Bakery Products Market Import-Export Trade Statistics |
7.1 Indonesia Frozen Bakery Products Market Export to Major Countries |
7.2 Indonesia Frozen Bakery Products Market Imports from Major Countries |
8 Indonesia Frozen Bakery Products Market Key Performance Indicators |
8.1 Market penetration rate of frozen bakery products in Indonesia. |
8.2 Growth in the number of distribution channels offering frozen bakery products. |
8.3 Percentage increase in the consumption of frozen bakery products in urban areas. |
9 Indonesia Frozen Bakery Products Market - Opportunity Assessment |
9.1 Indonesia Frozen Bakery Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Indonesia Frozen Bakery Products Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
9.3 Indonesia Frozen Bakery Products Market Opportunity Assessment, By Sales Format, 2021 & 2031F |
10 Indonesia Frozen Bakery Products Market - Competitive Landscape |
10.1 Indonesia Frozen Bakery Products Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Frozen Bakery Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |