| Product Code: ETC252928 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Indonesia hairbrush market, the import trend experienced significant growth from 2023 to 2024, with a notable 78.7% increase. The compound annual growth rate (CAGR) from 2020 to 2024 stood at 30.63%. This surge in imports could be attributed to a shift in consumer preferences towards higher-quality hair care products, indicating a potential increase in demand for premium hairbrushes in the market.
By 2027, Indonesia's Hairbrush market is forecasted to achieve a growing growth rate of 8.30%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

The Indonesia hairbrush market is expected to witness significant growth, due to increasing demand from the country`s growing population. With rising disposable incomes and a greater emphasis on personal grooming, consumers are looking for high quality hairbrushes that suit their specific needs. Moreover, the availability of various types of brushes suitable for different hair types has further expanded the scope for growth in this market.
A few factors driving the growth of Indonesia hairbrush market include an increase in disposable incomes among consumers, urbanization and changing lifestyle patterns resulting in higher spending on beauty products, increased awareness about personal grooming amongst both men and women, rapid advancements in manufacturing techniques leading to more variety and better quality products at competitive prices as well as increased prevalence of ecommerce platforms which have made buying these products more convenient than ever before.
However there exist certain challenges hindering the overall growth potential such as limited product differentiation between brands leading to price competition thus squeezing profit margins narrow. Additionally rising raw material costs coupled with environmental regulations may make it difficult for manufacturers to keep up with consumer demands while still maintaining cost efficiency. Furthermore counterfeit/low-quality imitation goods often flooding low end markets tend to create confusion amongst customers regarding authenticity or reliability impairing brand loyalty over time.
The COVID 19 pandemic posed severe threats to global economies but its impact on Indonesia?s beauty industry was comparatively smaller due mainly topandemic induced restrictions like social distancing & lockdowns being relatively weakly enforced compared with other countries globally.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Hairbrush Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Hairbrush Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Hairbrush Market - Industry Life Cycle |
3.4 Indonesia Hairbrush Market - Porter's Five Forces |
3.5 Indonesia Hairbrush Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Indonesia Hairbrush Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Indonesia Hairbrush Market Revenues & Volume Share, By Users, 2021 & 2031F |
3.8 Indonesia Hairbrush Market Revenues & Volume Share, By Mode of sale, 2021 & 2031F |
4 Indonesia Hairbrush Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among consumers in Indonesia leading to higher spending on personal grooming products. |
4.2.2 Growing awareness about hair care and styling among the Indonesian population. |
4.2.3 Influence of social media and beauty influencers promoting various hairbrush products. |
4.2.4 Expansion of modern retail channels providing easier access to a wide range of hairbrush products. |
4.3 Market Restraints |
4.3.1 Competition from alternative hair styling tools such as combs, hair straighteners, and curling irons. |
4.3.2 Availability of counterfeit or low-quality hairbrush products impacting consumer trust and market growth. |
4.3.3 Economic uncertainty or fluctuations affecting consumer purchasing power. |
5 Indonesia Hairbrush Market Trends |
6 Indonesia Hairbrush Market, By Types |
6.1 Indonesia Hairbrush Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Hairbrush Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Indonesia Hairbrush Market Revenues & Volume, By Round Brush, 2021-2031F |
6.1.4 Indonesia Hairbrush Market Revenues & Volume, By Vent Brush, 2021-2031F |
6.1.5 Indonesia Hairbrush Market Revenues & Volume, By Cushion Brush, 2021-2031F |
6.1.6 Indonesia Hairbrush Market Revenues & Volume, By Paddle Brush, 2021-2031F |
6.1.7 Indonesia Hairbrush Market Revenues & Volume, By Detangling Brush, 2021-2031F |
6.1.8 Indonesia Hairbrush Market Revenues & Volume, By Boar Bristle Brush, 2021-2031F |
6.2 Indonesia Hairbrush Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Hairbrush Market Revenues & Volume, By Personal, 2021-2031F |
6.2.3 Indonesia Hairbrush Market Revenues & Volume, By Professional, 2021-2031F |
6.3 Indonesia Hairbrush Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Hairbrush Market Revenues & Volume, By Adults, 2021-2031F |
6.3.3 Indonesia Hairbrush Market Revenues & Volume, By Children, 2021-2031F |
6.3.4 Indonesia Hairbrush Market Revenues & Volume, By Animals, 2021-2031F |
6.4 Indonesia Hairbrush Market, By Mode of sale |
6.4.1 Overview and Analysis |
6.4.2 Indonesia Hairbrush Market Revenues & Volume, By Retail, 2021-2031F |
6.4.3 Indonesia Hairbrush Market Revenues & Volume, By Online, 2021-2031F |
7 Indonesia Hairbrush Market Import-Export Trade Statistics |
7.1 Indonesia Hairbrush Market Export to Major Countries |
7.2 Indonesia Hairbrush Market Imports from Major Countries |
8 Indonesia Hairbrush Market Key Performance Indicators |
8.1 Number of online searches for hairbrush products in Indonesia. |
8.2 Engagement rates on social media platforms related to hair care and styling trends. |
8.3 Growth in the number of beauty salons and hair care specialists offering hairbrush products and services. |
8.4 Adoption rates of innovative hairbrush technologies in the Indonesian market. |
9 Indonesia Hairbrush Market - Opportunity Assessment |
9.1 Indonesia Hairbrush Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Indonesia Hairbrush Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Indonesia Hairbrush Market Opportunity Assessment, By Users, 2021 & 2031F |
9.4 Indonesia Hairbrush Market Opportunity Assessment, By Mode of sale, 2021 & 2031F |
10 Indonesia Hairbrush Market - Competitive Landscape |
10.1 Indonesia Hairbrush Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Hairbrush Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |