| Product Code: ETC327988 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Indonesia herbal cosmetics market, the import trend showed a notable growth rate of 10.0% from 2023 to 2024, with a compound annual growth rate (CAGR) of 16.64% for the period 2020-2024. This upward import momentum could be attributed to an increasing consumer demand for natural and organic beauty products in the region.
The Indonesia herbal cosmetics market size was valued at US$2 billion in 2025 and is projected to expand at a compound annual growth rate (CAGR) of 8.1% between the estimated years, driven largely by increasing demand from young consumers who prefer using organic ingredients instead of chemical based ones due to its numerous advantages such as being mild on the skin while providing nourishment without adverse effects or risks associated with chemical based products. The number of manufacturers producing herbal cosmetics have risen significantly over recent years due mainly due to low investment costs needed for production while offering premium pricing options & high margins which further attract investors into this space.
Rising awareness of the potential benefits of herbal ingredients in cosmetics could be a significant driver for this market. Consumers` preference for products perceived as more natural and gentle on the skin, coupled with the cultural significance of traditional remedies, might stimulate the growth of herbal cosmetics.
The herbal cosmetics market may encounter challenges in terms of product formulation and efficacy. Developing herbal cosmetic products that meet consumer expectations for both natural ingredients and effective results requires extensive research and development. Ensuring that products deliver the desired benefits while maintaining safety and quality can be a complex task.
Lockdowns and reduced social interactions might have led to a decline in demand for cosmetic products, including herbal cosmetics. Consumer priorities shifted during the pandemic, impacting the cosmetic industry`s performance.
Major players might encompass cosmetic companies focusing on natural and herbal products, including international brands like Himalaya Herbals, Mustika Ratu, and local Indonesian brands that specialize in herbal cosmetics.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Herbal Cosmetics Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Herbal Cosmetics Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Herbal Cosmetics Market - Industry Life Cycle |
3.4 Indonesia Herbal Cosmetics Market - Porter's Five Forces |
3.5 Indonesia Herbal Cosmetics Market Revenues & Volume Share, By Physical State, 2021 & 2031F |
3.6 Indonesia Herbal Cosmetics Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 Indonesia Herbal Cosmetics Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Indonesia Herbal Cosmetics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the benefits of herbal cosmetics |
4.2.2 Growing demand for natural and organic products in the beauty industry |
4.2.3 Rising disposable income and changing lifestyle preferences in Indonesia |
4.3 Market Restraints |
4.3.1 Limited distribution channels for herbal cosmetics in remote areas |
4.3.2 Price sensitivity among consumers due to higher costs of herbal products compared to conventional cosmetics |
4.3.3 Lack of standardized regulations and certifications for herbal cosmetics in Indonesia |
5 Indonesia Herbal Cosmetics Market Trends |
6 Indonesia Herbal Cosmetics Market, By Types |
6.1 Indonesia Herbal Cosmetics Market, By Physical State |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Herbal Cosmetics Market Revenues & Volume, By Physical State, 2021-2031F |
6.1.3 Indonesia Herbal Cosmetics Market Revenues & Volume, By Solid, 2021-2031F |
6.1.4 Indonesia Herbal Cosmetics Market Revenues & Volume, By Semi-solid, 2021-2031F |
6.1.5 Indonesia Herbal Cosmetics Market Revenues & Volume, By Liquid, 2021-2031F |
6.2 Indonesia Herbal Cosmetics Market, By Product |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Herbal Cosmetics Market Revenues & Volume, By Skin Care Product, 2021-2031F |
6.2.3 Indonesia Herbal Cosmetics Market Revenues & Volume, By Hair Care Product, 2021-2031F |
6.2.4 Indonesia Herbal Cosmetics Market Revenues & Volume, By Baby Care Product, 2021-2031F |
6.2.5 Indonesia Herbal Cosmetics Market Revenues & Volume, By Oral Care Product, 2021-2031F |
6.2.6 Indonesia Herbal Cosmetics Market Revenues & Volume, By Make-up Product, 2021-2031F |
6.3 Indonesia Herbal Cosmetics Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Herbal Cosmetics Market Revenues & Volume, By Supermarket, 2021-2031F |
6.3.3 Indonesia Herbal Cosmetics Market Revenues & Volume, By Pharmacy, 2021-2031F |
6.3.4 Indonesia Herbal Cosmetics Market Revenues & Volume, By Departmental Store, 2021-2031F |
6.3.5 Indonesia Herbal Cosmetics Market Revenues & Volume, By Beauty Spa/Salon, 2021-2031F |
6.3.6 Indonesia Herbal Cosmetics Market Revenues & Volume, By Internet Retailing, 2021-2031F |
6.3.7 Indonesia Herbal Cosmetics Market Revenues & Volume, By Specialty Store, 2021-2031F |
7 Indonesia Herbal Cosmetics Market Import-Export Trade Statistics |
7.1 Indonesia Herbal Cosmetics Market Export to Major Countries |
7.2 Indonesia Herbal Cosmetics Market Imports from Major Countries |
8 Indonesia Herbal Cosmetics Market Key Performance Indicators |
8.1 Percentage increase in the number of herbal cosmetics brands available in the Indonesian market |
8.2 Growth in the number of herbal cosmetic stores or dedicated sections in retail outlets |
8.3 Consumer satisfaction levels with the efficacy and quality of herbal cosmetics |
8.4 Percentage increase in online sales of herbal cosmetics |
8.5 Number of collaborations between herbal cosmetic brands and influencers or beauty experts |
9 Indonesia Herbal Cosmetics Market - Opportunity Assessment |
9.1 Indonesia Herbal Cosmetics Market Opportunity Assessment, By Physical State, 2021 & 2031F |
9.2 Indonesia Herbal Cosmetics Market Opportunity Assessment, By Product, 2021 & 2031F |
9.3 Indonesia Herbal Cosmetics Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Indonesia Herbal Cosmetics Market - Competitive Landscape |
10.1 Indonesia Herbal Cosmetics Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Herbal Cosmetics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |