Indonesia Household Cleaning Products Market (2025-2031) Outlook | Companies, Value, Share, Analysis, Growth, Trends, Forecast, Size, Revenue & Industry

Market Forecast By Product Type (Laundry Detergents, Surface Cleaners, Dishwashing Products, Toilet Cleaners, Others) And Competitive Landscape
Product Code: ETC264688 Publication Date: Aug 2023 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Indonesia Household Cleaning Products Market Size Growth Rate


The Indonesia Household Cleaning Products Market is poised for steady growth rate improvements from 2025 to 2029. The growth rate starts at 10.87% in 2025 and reaches 13.48% by 2029.

Indonesia Household Cleaning Products Market Growth Rate

Household Cleaning Products Market: Indonesia vs Top 5 Major Economies in 2027 (Asia)


In the Asia region, the Household Cleaning Products market in Indonesia is projected to expand at a high growth rate of 12.25% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

Household Cleaning Products Market: Indonesia vs Top 5 Major Economies in 2027 (Asia)

Indonesia Household Cleaning Products Market Synopsis

In the household cleaning products segment, Indonesia`s market has been growing steadily due to the rising awareness of cleanliness and hygiene. The urbanization trend and the adoption of modern lifestyles have led to an increased preference for convenient and effective cleaning solutions, driving the demand for household cleaning products.

Drivers of the Market

The Indonesia Household Cleaning Products Market is projected to experience steady growth due to the rising awareness of hygiene and cleanliness among consumers. Key drivers in this market include the urbanization trend, changing lifestyles, and the availability of a wide range of cleaning products catering to specific needs.

Challenges of the Market

The household cleaning products market in Indonesia is likely to witness significant growth due to factors such as urbanization, increasing hygiene awareness, and changing consumer lifestyles. However, challenges in this market include concerns about the environmental impact of certain cleaning chemicals and the need to develop more sustainable and eco-friendly alternatives. Meeting consumer demands for effective yet environmentally friendly cleaning products will be essential for sustained market growth.

COVID-19 Impact on the Market

The Indonesia household cleaning products market has witnessed substantial growth, driven by increasing urbanization, a growing middle-class population, and rising hygiene consciousness. The outbreak of the COVID-19 pandemic heightened awareness of cleanliness and hygiene, leading to a surge in demand for cleaning products. The market witnessed significant shifts in consumer preferences towards products with antimicrobial properties and eco-friendly formulations.

Key Highlights of the Report:

  • Indonesia Household Cleaning Products Market Outlook
  • Market Size of Indonesia Household Cleaning Products Market, 2024
  • Forecast of Indonesia Household Cleaning Products Market, 2031
  • Historical Data and Forecast of Indonesia Household Cleaning Products Revenues & Volume for the Period 2021-2031
  • Indonesia Household Cleaning Products Market Trend Evolution
  • Indonesia Household Cleaning Products Market Drivers and Challenges
  • Indonesia Household Cleaning Products Price Trends
  • Indonesia Household Cleaning Products Porter's Five Forces
  • Indonesia Household Cleaning Products Industry Life Cycle
  • Historical Data and Forecast of Indonesia Household Cleaning Products Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Household Cleaning Products Market Revenues & Volume By Laundry Detergents for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Household Cleaning Products Market Revenues & Volume By Surface Cleaners for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Household Cleaning Products Market Revenues & Volume By Dishwashing Products for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Household Cleaning Products Market Revenues & Volume By Toilet Cleaners for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Household Cleaning Products Market Revenues & Volume By Others for the Period 2021-2031
  • Indonesia Household Cleaning Products Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Indonesia Household Cleaning Products Top Companies Market Share
  • Indonesia Household Cleaning Products Competitive Benchmarking By Technical and Operational Parameters
  • Indonesia Household Cleaning Products Company Profiles
  • Indonesia Household Cleaning Products Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Indonesia Household Cleaning Products Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Indonesia Household Cleaning Products Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Indonesia Household Cleaning Products Market Overview

3.1 Indonesia Country Macro Economic Indicators

3.2 Indonesia Household Cleaning Products Market Revenues & Volume, 2021 & 2031F

3.3 Indonesia Household Cleaning Products Market - Industry Life Cycle

3.4 Indonesia Household Cleaning Products Market - Porter's Five Forces

3.5 Indonesia Household Cleaning Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F

4 Indonesia Household Cleaning Products Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing awareness about hygiene and cleanliness among Indonesian households

4.2.2 Rising disposable income leading to higher spending on household cleaning products

4.2.3 Growth in urbanization and busy lifestyles driving demand for convenient cleaning solutions

4.3 Market Restraints

4.3.1 Price sensitivity among price-conscious consumers in Indonesia

4.3.2 Competition from traditional cleaning methods or homemade alternatives

5 Indonesia Household Cleaning Products Market Trends

6 Indonesia Household Cleaning Products Market, By Types

6.1 Indonesia Household Cleaning Products Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Indonesia Household Cleaning Products Market Revenues & Volume, By Product Type, 2021-2031F

6.1.3 Indonesia Household Cleaning Products Market Revenues & Volume, By Laundry Detergents, 2021-2031F

6.1.4 Indonesia Household Cleaning Products Market Revenues & Volume, By Surface Cleaners, 2021-2031F

6.1.5 Indonesia Household Cleaning Products Market Revenues & Volume, By Dishwashing Products, 2021-2031F

6.1.6 Indonesia Household Cleaning Products Market Revenues & Volume, By Toilet Cleaners, 2021-2031F

6.1.7 Indonesia Household Cleaning Products Market Revenues & Volume, By Others, 2021-2031F

7 Indonesia Household Cleaning Products Market Import-Export Trade Statistics

7.1 Indonesia Household Cleaning Products Market Export to Major Countries

7.2 Indonesia Household Cleaning Products Market Imports from Major Countries

8 Indonesia Household Cleaning Products Market Key Performance Indicators

8.1 Number of households using household cleaning products

8.2 Frequency of purchase of household cleaning products

8.3 Consumer satisfaction levels with household cleaning products

9 Indonesia Household Cleaning Products Market - Opportunity Assessment

9.1 Indonesia Household Cleaning Products Market Opportunity Assessment, By Product Type, 2021 & 2031F

10 Indonesia Household Cleaning Products Market - Competitive Landscape

10.1 Indonesia Household Cleaning Products Market Revenue Share, By Companies, 2024

10.2 Indonesia Household Cleaning Products Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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