Product Code: ETC4383149 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The MVAS market in Indonesia encompasses a diverse range of services and applications that enhance the functionality and value of mobile devices. From entertainment content to financial services and healthcare applications, MVAS offerings have become integral to the mobile ecosystem. This market reflects the evolving consumer preferences and the increasing integration of mobile technology in daily life.
The Mobile Value Added Services (MVAS) market in Indonesia is evolving as consumers seek more than just basic voice and data services. The demand for additional services like mobile banking, entertainment, and content is growing rapidly. The rise of smartphones and mobile apps has paved the way for MVAS providers to offer diverse services. This market is driven by consumer demand for convenience, entertainment, and financial services accessible through their mobile devices.
The MVAS market in Indonesia confronts challenges related to innovation and differentiation. With a highly competitive landscape, companies need to continuously introduce compelling and relevant services to retain and attract customers. Additionally, monetizing these services while keeping them affordable for a diverse consumer base can be complex. Regulatory compliance and consumer privacy concerns further add to the complexities in this market.
The COVID-19 pandemic had mixed effects on the MVAS market in Indonesia. While some MVAS segments, such as mobile entertainment and content services, saw an upsurge in demand as people sought entertainment and information during lockdowns, other segments, like mobile payments and advertising, faced challenges due to changes in consumer behavior and economic uncertainties. Providers had to adapt to the evolving market dynamics and ensure that MVAS offerings aligned with consumers` changing needs.
Major players in Indonesia`s LTE market encompass leading telecommunication companies like Telkomsel, XL Axiata, and Indosat Ooredoo. These companies have been instrumental in the deployment and expansion of LTE networks across Indonesia.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Mobile Value Added Services (MVAS) Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Mobile Value Added Services (MVAS) Market - Industry Life Cycle |
3.4 Indonesia Mobile Value Added Services (MVAS) Market - Porter's Five Forces |
3.5 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Solution, 2021 & 2031F |
3.6 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.7 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Indonesia Mobile Value Added Services (MVAS) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Mobile Value Added Services (MVAS) Market Trends |
6 Indonesia Mobile Value Added Services (MVAS) Market, By Types |
6.1 Indonesia Mobile Value Added Services (MVAS) Market, By Solution |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Solution, 2021-2031F |
6.1.3 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMS, 2021-2031F |
6.1.4 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By MMS, 2021-2031F |
6.1.5 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Location Based Services, 2021-2031F |
6.1.6 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Email & IM, 2021-2031F |
6.1.7 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Money, 2021-2031F |
6.1.8 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Advertising, 2021-2031F |
6.2 Indonesia Mobile Value Added Services (MVAS) Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMBs, 2021-2031F |
6.2.3 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Enterprises, 2021-2031F |
6.3 Indonesia Mobile Value Added Services (MVAS) Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By BFSI, 2021-2031F |
6.3.3 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.3.4 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.5 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Education, 2021-2031F |
6.3.6 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Retail, 2021-2031F |
6.3.7 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Government, 2021-2031F |
6.3.8 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F |
6.3.9 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F |
7 Indonesia Mobile Value Added Services (MVAS) Market Import-Export Trade Statistics |
7.1 Indonesia Mobile Value Added Services (MVAS) Market Export to Major Countries |
7.2 Indonesia Mobile Value Added Services (MVAS) Market Imports from Major Countries |
8 Indonesia Mobile Value Added Services (MVAS) Market Key Performance Indicators |
9 Indonesia Mobile Value Added Services (MVAS) Market - Opportunity Assessment |
9.1 Indonesia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Solution, 2021 & 2031F |
9.2 Indonesia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By End User, 2021 & 2031F |
9.3 Indonesia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Indonesia Mobile Value Added Services (MVAS) Market - Competitive Landscape |
10.1 Indonesia Mobile Value Added Services (MVAS) Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Mobile Value Added Services (MVAS) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |