Indonesia Mobile Value Added Services (MVAS) Market (2025-2031) Outlook | Trends, Share, Revenue, Companies, Growth, Size, Forecast, Analysis, Industry & Value

Name: Indonesia Mobile Value Added Services (MVAS) Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast By Solution (SMS, MMS, Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment), By End User (SMBs, Enterprises), By Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom & IT, Others) And Competitive Landscape

Product Code: ETC4383149	Publication Date: Jul 2023	Updated Date: Aug 2025	Product Type: Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 85	No. of Figures: 45	No. of Tables: 25

Indonesia Mobile Value Added Services Mvas Market Overview

The MVAS market in Indonesia encompasses a diverse range of services and applications that enhance the functionality and value of mobile devices. From entertainment content to financial services and healthcare applications, MVAS offerings have become integral to the mobile ecosystem. This market reflects the evolving consumer preferences and the increasing integration of mobile technology in daily life.

Drivers of the Market

The Mobile Value Added Services (MVAS) market in Indonesia is evolving as consumers seek more than just basic voice and data services. The demand for additional services like mobile banking, entertainment, and content is growing rapidly. The rise of smartphones and mobile apps has paved the way for MVAS providers to offer diverse services. This market is driven by consumer demand for convenience, entertainment, and financial services accessible through their mobile devices.

Challenges of the Market

The MVAS market in Indonesia confronts challenges related to innovation and differentiation. With a highly competitive landscape, companies need to continuously introduce compelling and relevant services to retain and attract customers. Additionally, monetizing these services while keeping them affordable for a diverse consumer base can be complex. Regulatory compliance and consumer privacy concerns further add to the complexities in this market.

COVID-19 Impacts on the Market

The COVID-19 pandemic had mixed effects on the MVAS market in Indonesia. While some MVAS segments, such as mobile entertainment and content services, saw an upsurge in demand as people sought entertainment and information during lockdowns, other segments, like mobile payments and advertising, faced challenges due to changes in consumer behavior and economic uncertainties. Providers had to adapt to the evolving market dynamics and ensure that MVAS offerings aligned with consumers` changing needs.

Key Players of the Makret

Major players in Indonesia`s LTE market encompass leading telecommunication companies like Telkomsel, XL Axiata, and Indosat Ooredoo. These companies have been instrumental in the deployment and expansion of LTE networks across Indonesia.

Key Highlights of the Report:

Indonesia Mobile Value Added Services (MVAS) Market Outlook
Market Size of Indonesia Mobile Value Added Services (MVAS) Market, 2024
Forecast of Indonesia Mobile Value Added Services (MVAS) Market, 2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Revenues & Volume for the Period 2021-2031
Indonesia Mobile Value Added Services (MVAS) Market Trend Evolution
Indonesia Mobile Value Added Services (MVAS) Market Drivers and Challenges
Indonesia Mobile Value Added Services (MVAS) Price Trends
Indonesia Mobile Value Added Services (MVAS) Porter's Five Forces
Indonesia Mobile Value Added Services (MVAS) Industry Life Cycle
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Solution for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By SMS for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By MMS for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Location Based Services for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Email & IM for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Money for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Advertising for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Infotainment for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By End User for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By SMBs for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Enterprises for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Vertical for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By BFSI for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Media and Entertainment for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Healthcare for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Education for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Retail for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Government for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Telecom & IT for the Period 2021-2031
Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Others for the Period 2021-2031
Indonesia Mobile Value Added Services (MVAS) Import Export Trade Statistics
Market Opportunity Assessment By Solution
Market Opportunity Assessment By End User
Market Opportunity Assessment By Vertical
Indonesia Mobile Value Added Services (MVAS) Top Companies Market Share
Indonesia Mobile Value Added Services (MVAS) Competitive Benchmarking By Technical and Operational Parameters
Indonesia Mobile Value Added Services (MVAS) Company Profiles
Indonesia Mobile Value Added Services (MVAS) Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Indonesia Mobile Value Added Services (MVAS) Market Overview

3.1 Indonesia Country Macro Economic Indicators

3.2 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, 2021 & 2031F

3.3 Indonesia Mobile Value Added Services (MVAS) Market - Industry Life Cycle

3.4 Indonesia Mobile Value Added Services (MVAS) Market - Porter's Five Forces

3.5 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Solution, 2021 & 2031F

3.6 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By End User, 2021 & 2031F

3.7 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Vertical, 2021 & 2031F

4 Indonesia Mobile Value Added Services (MVAS) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration in Indonesia

4.2.2 Growing demand for digital content and services

4.2.3 Rise in mobile internet usage and data consumption

4.3 Market Restraints

4.3.1 Regulatory challenges and compliance requirements

4.3.2 Intense competition among service providers

4.3.3 Security and privacy concerns for mobile users

5 Indonesia Mobile Value Added Services (MVAS) Market Trends

6 Indonesia Mobile Value Added Services (MVAS) Market, By Types

6.1 Indonesia Mobile Value Added Services (MVAS) Market, By Solution

6.1.1 Overview and Analysis

6.1.2 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Solution, 2021-2031F

6.1.3 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMS, 2021-2031F

6.1.4 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By MMS, 2021-2031F

6.1.5 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Location Based Services, 2021-2031F

6.1.6 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Email & IM, 2021-2031F

6.1.7 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Money, 2021-2031F

6.1.8 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Advertising, 2021-2031F

6.2 Indonesia Mobile Value Added Services (MVAS) Market, By End User

6.2.1 Overview and Analysis

6.2.2 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMBs, 2021-2031F

6.2.3 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Enterprises, 2021-2031F

6.3 Indonesia Mobile Value Added Services (MVAS) Market, By Vertical

6.3.1 Overview and Analysis

6.3.2 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By BFSI, 2021-2031F

6.3.3 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Media and Entertainment, 2021-2031F

6.3.4 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Healthcare, 2021-2031F

6.3.5 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Education, 2021-2031F

6.3.6 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Retail, 2021-2031F

6.3.7 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Government, 2021-2031F

6.3.8 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

6.3.9 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

7 Indonesia Mobile Value Added Services (MVAS) Market Import-Export Trade Statistics

7.1 Indonesia Mobile Value Added Services (MVAS) Market Export to Major Countries

7.2 Indonesia Mobile Value Added Services (MVAS) Market Imports from Major Countries

8 Indonesia Mobile Value Added Services (MVAS) Market Key Performance Indicators

8.1 Average revenue per user (ARPU) for mobile value added services

8.2 Subscriber engagement metrics such as frequency of service usage

8.3 Customer satisfaction levels with mobile value added services

8.4 Rate of adoption of new mobile services and features

8.5 Churn rate and customer retention for value added services

9 Indonesia Mobile Value Added Services (MVAS) Market - Opportunity Assessment

9.1 Indonesia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Solution, 2021 & 2031F

9.2 Indonesia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By End User, 2021 & 2031F

9.3 Indonesia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Vertical, 2021 & 2031F

10 Indonesia Mobile Value Added Services (MVAS) Market - Competitive Landscape

10.1 Indonesia Mobile Value Added Services (MVAS) Market Revenue Share, By Companies, 2024

10.2 Indonesia Mobile Value Added Services (MVAS) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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