Indonesia Mobile Value Added Services (MVAS) Market (2025-2031) Outlook | Trends, Share, Revenue, Companies, Growth, Size, Forecast, Analysis, Industry & Value

Market Forecast By Solution (SMS, MMS, Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment), By End User (SMBs, Enterprises), By Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom & IT, Others) And Competitive Landscape
Product Code: ETC4383149 Publication Date: Jul 2023 Updated Date: Feb 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Indonesia Mobile Value Added Services Mvas Market Overview

The MVAS market in Indonesia encompasses a diverse range of services and applications that enhance the functionality and value of mobile devices. From entertainment content to financial services and healthcare applications, MVAS offerings have become integral to the mobile ecosystem. This market reflects the evolving consumer preferences and the increasing integration of mobile technology in daily life.

Drivers of the Market

The Mobile Value Added Services (MVAS) market in Indonesia is evolving as consumers seek more than just basic voice and data services. The demand for additional services like mobile banking, entertainment, and content is growing rapidly. The rise of smartphones and mobile apps has paved the way for MVAS providers to offer diverse services. This market is driven by consumer demand for convenience, entertainment, and financial services accessible through their mobile devices.

Challenges of the Market

The MVAS market in Indonesia confronts challenges related to innovation and differentiation. With a highly competitive landscape, companies need to continuously introduce compelling and relevant services to retain and attract customers. Additionally, monetizing these services while keeping them affordable for a diverse consumer base can be complex. Regulatory compliance and consumer privacy concerns further add to the complexities in this market.

COVID-19 Impacts on the Market

The COVID-19 pandemic had mixed effects on the MVAS market in Indonesia. While some MVAS segments, such as mobile entertainment and content services, saw an upsurge in demand as people sought entertainment and information during lockdowns, other segments, like mobile payments and advertising, faced challenges due to changes in consumer behavior and economic uncertainties. Providers had to adapt to the evolving market dynamics and ensure that MVAS offerings aligned with consumers` changing needs.

Key Players of the Makret

Major players in Indonesia`s LTE market encompass leading telecommunication companies like Telkomsel, XL Axiata, and Indosat Ooredoo. These companies have been instrumental in the deployment and expansion of LTE networks across Indonesia.

Key Highlights of the Report:

  • Indonesia Mobile Value Added Services (MVAS) Market Outlook
  • Market Size of Indonesia Mobile Value Added Services (MVAS) Market, 2024
  • Forecast of Indonesia Mobile Value Added Services (MVAS) Market, 2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Revenues & Volume for the Period 2021-2031
  • Indonesia Mobile Value Added Services (MVAS) Market Trend Evolution
  • Indonesia Mobile Value Added Services (MVAS) Market Drivers and Challenges
  • Indonesia Mobile Value Added Services (MVAS) Price Trends
  • Indonesia Mobile Value Added Services (MVAS) Porter's Five Forces
  • Indonesia Mobile Value Added Services (MVAS) Industry Life Cycle
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Solution for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By SMS for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By MMS for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Location Based Services for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Email & IM for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Money for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Advertising for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Infotainment for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By End User for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By SMBs for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Enterprises for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Vertical for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By BFSI for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Media and Entertainment for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Healthcare for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Education for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Retail for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Government for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Telecom & IT for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume By Others for the Period 2021-2031
  • Indonesia Mobile Value Added Services (MVAS) Import Export Trade Statistics
  • Market Opportunity Assessment By Solution
  • Market Opportunity Assessment By End User
  • Market Opportunity Assessment By Vertical
  • Indonesia Mobile Value Added Services (MVAS) Top Companies Market Share
  • Indonesia Mobile Value Added Services (MVAS) Competitive Benchmarking By Technical and Operational Parameters
  • Indonesia Mobile Value Added Services (MVAS) Company Profiles
  • Indonesia Mobile Value Added Services (MVAS) Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Indonesia Mobile Value Added Services (MVAS) Market Overview

3.1 Indonesia Country Macro Economic Indicators

3.2 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, 2021 & 2031F

3.3 Indonesia Mobile Value Added Services (MVAS) Market - Industry Life Cycle

3.4 Indonesia Mobile Value Added Services (MVAS) Market - Porter's Five Forces

3.5 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Solution, 2021 & 2031F

3.6 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By End User, 2021 & 2031F

3.7 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Vertical, 2021 & 2031F

4 Indonesia Mobile Value Added Services (MVAS) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Indonesia Mobile Value Added Services (MVAS) Market Trends

6 Indonesia Mobile Value Added Services (MVAS) Market, By Types

6.1 Indonesia Mobile Value Added Services (MVAS) Market, By Solution

6.1.1 Overview and Analysis

6.1.2 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Solution, 2021-2031F

6.1.3 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMS, 2021-2031F

6.1.4 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By MMS, 2021-2031F

6.1.5 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Location Based Services, 2021-2031F

6.1.6 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Email & IM, 2021-2031F

6.1.7 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Money, 2021-2031F

6.1.8 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Advertising, 2021-2031F

6.2 Indonesia Mobile Value Added Services (MVAS) Market, By End User

6.2.1 Overview and Analysis

6.2.2 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMBs, 2021-2031F

6.2.3 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Enterprises, 2021-2031F

6.3 Indonesia Mobile Value Added Services (MVAS) Market, By Vertical

6.3.1 Overview and Analysis

6.3.2 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By BFSI, 2021-2031F

6.3.3 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Media and Entertainment, 2021-2031F

6.3.4 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Healthcare, 2021-2031F

6.3.5 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Education, 2021-2031F

6.3.6 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Retail, 2021-2031F

6.3.7 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Government, 2021-2031F

6.3.8 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

6.3.9 Indonesia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

7 Indonesia Mobile Value Added Services (MVAS) Market Import-Export Trade Statistics

7.1 Indonesia Mobile Value Added Services (MVAS) Market Export to Major Countries

7.2 Indonesia Mobile Value Added Services (MVAS) Market Imports from Major Countries

8 Indonesia Mobile Value Added Services (MVAS) Market Key Performance Indicators

9 Indonesia Mobile Value Added Services (MVAS) Market - Opportunity Assessment

9.1 Indonesia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Solution, 2021 & 2031F

9.2 Indonesia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By End User, 2021 & 2031F

9.3 Indonesia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Vertical, 2021 & 2031F

10 Indonesia Mobile Value Added Services (MVAS) Market - Competitive Landscape

10.1 Indonesia Mobile Value Added Services (MVAS) Market Revenue Share, By Companies, 2024

10.2 Indonesia Mobile Value Added Services (MVAS) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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