Market Forecast By Type (Malted Beverages, Ale-Based, Hybrid Beverages, Specialty), By Category (Lager, Stout, Pilsner, Others), By Packaging (Bottles, Cans, Kegs, Cartons), By Distribution Channel (Supermarkets, Online Stores, Restaurants & Bars, Specialty Stores) And Competitive Landscape
| Product Code: ETC12755407 | Publication Date: Apr 2025 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
According to 6Wresearch internal database and industry insights, the Indonesia Non-Alcoholic Beer Market is projected to grow at a compound annual growth rate (CAGR) of 8.5% during the forecast period from 2026 to 2032.
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Years | CAGR (%) | Growth Drivers |
| 2021 | 7.1 | Increased health consciousness and demand for alcohol-free alternatives. |
| 2022 | 7.3 | Growing trend of low-alcohol beverages among millennials and health-conscious consumers. |
| 2023 | 7.6 | Rise in demand for non-alcoholic beer due to its social acceptance in gatherings. |
| 2024 | 7.9 | Expansion of non-alcoholic beer availability in restaurants and bars. |
| 2025 | 8.2 | Growing adoption in local and international markets driven by global trends towards wellness and moderation. |
The Indonesia Non-Alcoholic Beer Market report thoroughly covers the market by type, category, packaging, and distribution channel, providing an unbiased and detailed analysis of ongoing market trends, opportunities, challenges, and market drivers, helping stakeholders align their strategies with current and future market dynamics.
| Report Name | Indonesia Non-Alcoholic Beer Market |
| Forecast period | 2026-2032 |
| CAGR | 8.5% |
| Growing Sector | Non-Alcoholic Beer |
There has been rapid growth in the Indonesia Non-Alcohol Beer Market as consumers are becoming increasingly aware of health benefits associated with consuming non-alcohol flavored beverages, the growing acceptance of "wellness" type drinks, and demand for Alcohol Free beverages. The rise of Moderation and the growth of the Millennial Generation and the Gen Z Generation who choose lower alcohol and non-alcohol beverages are driving growth within this Market Sector. Advancements in technology for producing Non-Alcohol Beer continue to support this growing segment of the beer market as consumers are now highly educated regarding the benefits of consuming Non-Alcoholic Beer.
Below mentioned are some prominent drivers and their impact on the market dynamics:
| Drivers | Primary Segments Affected | Why It Matters (Evidence) |
| Health-Conscious Consumers | Malted Beverages, Lager, Pilsner | Increased consumer awareness of the health benefits of non-alcoholic beer boosts demand. |
| Rise in Popularity of Non-Alcoholic Beverages | Ale-Based, Specialty Beverages | Social and lifestyle trends are shifting consumers towards healthier, alcohol-free alternatives. |
| Expanding Distribution Channels | Bottles, Cans, Supermarkets, Online Stores | The wider reach and availability of products in prominent retail stores are encouraging more consumer buying. |
| Technological Improvements in Brewing | Malted Beverages, Lager | Recent advances in brewing technology have led to the experiments with non-alcoholic beer being more broadly accepted. |
| Growing Social Acceptance | All Product Segments | Nonalcoholic beer is becoming increasingly acceptable in social circles and events with each passing day. |
The Indonesia Non-Alcoholic Beer Market is projected to grow at a CAGR of 8.5% from 2026 to 2032. Rising Consumer interest in finding healthier options instead of traditional alcoholic drinks contributes to the ongoing growth of this industry. As the demand for non-alcoholic beverages continues to increase, and innovations in brewing technology continue to drive the development of these products, there will continue to be a growth pattern seen across multiple markets. Subsequently, the shifting cultural perspective toward moderation in alcohol usage is helping to facilitate increased acceptance of these products socially. However, new product innovation as well as heightened consumer education regarding the advantages of these products, will continue to enhance the overall positive trajectory of this market.
Below mentioned are some major restraints and their influence on the market dynamics:
| Restraints | Primary Segments Affected | What This Means (Evidence) |
| Perception of Non-Alcoholic Beer | All Product Segments | Some consumers still associate non-alcoholic beer with lower quality or taste, limiting market penetration. |
| High Price of Premium Options | Bottles, Cans, Supermarkets | Premium non-alcoholic beer can be more expensive, deterring price-sensitive consumers. |
| Competition from Other Beverages | Pilsner, Specialty Beverages | The increasing range of soft drinks and fruit juices is making the competition in the non-alcoholic drinks sector tougher. |
| Limited Consumer Awareness | Lager, Ale-Based | The ignorance of health benefits and non-alcoholic beer being unavailable is a barrier to the large consumer base. |
| Regulatory Barriers | All Product Segments | strict regulations and compliance requirements may limit the products available and increase the production costs for the manufacturers. |
In the Indonesia Non-Alcoholic Beer Industry consumer perception of non-alcoholic beer is an obstacle for many consumers in terms of taste and quality, so the success and growth of the industry will depend on addressing this issue for broader acceptance within the consumer market. A premium non-alcoholic beer will come with a higher price point, limiting its appeal to budget-minded consumers and those who want an alternative to alcohol. The growth of the industry has also been hampered by competition among other beverage categories, including juice, soda, and energy drinks. To help consumers see the benefit and quality of non-alcoholic beer, the industry must focus on consumer education and provide pricing that is competitive with similar alcoholic products.
Here are some major trends changing the Indonesia Non-Alcoholic Beer Market dynamics:
The Indonesia Non-Alcoholic Beer Market presents several investment opportunities, including:
Below is the list of prominent companies leading the Indonesia Non-Alcoholic Beer Market Share:
| Company Name | Heineken N.V. |
|---|---|
| Established Year | 1864 |
| Headquarters | Amsterdam, Netherlands |
| Website | Click Here |
Heineken is a major player in the non-alcoholic beer market with its Heineken 0.0, offering a refreshing and alcohol-free beer alternative.
| Company Name | Carlsberg Group |
|---|---|
| Established Year | 1847 |
| Headquarters | Copenhagen, Denmark |
| Website | Click Here |
Carlsberg Group offers non-alcoholic beer options under its brand Carlsberg 0.0, focusing on maintaining the original taste of beer without alcohol.
| Company Name | Anheuser-Busch InBev |
|---|---|
| Established Year | 2008 |
| Headquarters | Leuven, Belgium |
| Website | Click Here |
AB InBev is a leading producer of non-alcoholic beer, offering popular brands such as Budweiser Zero in multiple global markets.
| Company Name | Kirin Holdings Company, Limited |
|---|---|
| Established Year | 1885 |
| Headquarters | Tokyo, Japan |
| Website | Click Here |
Kirin offers various non-alcoholic beverages, including its Kirin Zero, catering to health-conscious consumers in Indonesia and other Asian markets.
| Company Name | United Breweries Group (UB Group) |
|---|---|
| Established Year | 1972 |
| Headquarters | Bangalore, India |
| Website | Click Here |
United Breweries Group offers non-alcoholic beer under the Kingfisher brand, focusing on the growing demand for alcohol-free beer alternatives.
According to Indonesian Government data, in Indonesia, non-alcoholic beer is regulated by the National Food and Drug Agency (BPOM) and the Ministry of Industry to ensure food safety and quality control. Many laws require appropriate labeling, ingredient requirements and methods of production. Some and many local governments are also helping to promote policies which promote a healthier lifestyle, such as providing opportunities to have non-alcoholic beverages available at events (public events) as another way to help promote responsible drinking. All of these initiatives are designed to help increase awareness of the public to be healthier as well as increase the availability of healthier drink options within their market.
The forecast for Indonesia Non-Alcoholic Beer Market is optimistic due to increased awareness about health, increased awareness of the beverage category, and a growing number of distribution opportunities. Evidence of continued growth can be seen through the increasing acceptance of non-alcoholic beers by millennials and through advancements in brewing techniques. Due to an increase in disposable income, as well as a growing number of people looking for healthy beverages, the non-alcoholic beer market will exhibit stable growth over the next several years. Therefore, with an increase in the availability of products in the marketplace, the Indonesia Non-Alcoholic Beer Market Growth will continue to grow and flourish.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ritika Kalra, Senior Research Analyst, 6Wresearch, Malted beverages are expected to dominate the Indonesia Non-Alcoholic Beer Market due to their widespread appeal and taste resembling traditional beers.
Lager is expected to lead the market due to its refreshing flavor and popularity among Indonesian consumers, especially in hot climates.
Cans are expected to dominate the packaging segment due to their convenience, portability, and cost-effectiveness for both consumers and producers.
Supermarkets are projected to dominate the distribution channel segment, offering easy accessibility and a variety of non-alcoholic beer brands for consumers.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Indonesia Non-Alcoholic Beer Market Overview |
| 3.1 Indonesia Country Macro Economic Indicators |
| 3.2 Indonesia Non-Alcoholic Beer Market Revenues & Volume, 2022 & 2032F |
| 3.3 Indonesia Non-Alcoholic Beer Market - Industry Life Cycle |
| 3.4 Indonesia Non-Alcoholic Beer Market - Porter's Five Forces |
| 3.5 Indonesia Non-Alcoholic Beer Market Revenues & Volume Share, By Type, 2022 & 2032F |
| 3.6 Indonesia Non-Alcoholic Beer Market Revenues & Volume Share, By Category, 2022 & 2032F |
| 3.7 Indonesia Non-Alcoholic Beer Market Revenues & Volume Share, By Packaging, 2022 & 2032F |
| 3.8 Indonesia Non-Alcoholic Beer Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
| 4 Indonesia Non-Alcoholic Beer Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing health awareness and the trend towards healthier lifestyle choices |
| 4.2.2 Growing Muslim population in Indonesia with restrictions on alcohol consumption |
| 4.2.3 Rising disposable incomes leading to increased spending on premium non-alcoholic beverages |
| 4.3 Market Restraints |
| 4.3.1 Cultural preference for alcoholic beverages over non-alcoholic alternatives |
| 4.3.2 Lack of awareness and understanding of non-alcoholic beer among consumers |
| 4.3.3 Limited distribution channels and availability compared to alcoholic beverages |
| 5 Indonesia Non-Alcoholic Beer Market Trends |
| 6 Indonesia Non-Alcoholic Beer Market, By Types |
| 6.1 Indonesia Non-Alcoholic Beer Market, By Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Type, 2022 - 2032F |
| 6.1.3 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Malted Beverages, 2022 - 2032F |
| 6.1.4 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Ale-Based, 2022 - 2032F |
| 6.1.5 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Hybrid Beverages, 2022 - 2032F |
| 6.1.6 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Specialty, 2022 - 2032F |
| 6.2 Indonesia Non-Alcoholic Beer Market, By Category |
| 6.2.1 Overview and Analysis |
| 6.2.2 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Lager, 2022 - 2032F |
| 6.2.3 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Stout, 2022 - 2032F |
| 6.2.4 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Pilsner, 2022 - 2032F |
| 6.2.5 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Others, 2022 - 2032F |
| 6.3 Indonesia Non-Alcoholic Beer Market, By Packaging |
| 6.3.1 Overview and Analysis |
| 6.3.2 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Bottles, 2022 - 2032F |
| 6.3.3 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Cans, 2022 - 2032F |
| 6.3.4 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Kegs, 2022 - 2032F |
| 6.3.5 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Cartons, 2022 - 2032F |
| 6.4 Indonesia Non-Alcoholic Beer Market, By Distribution Channel |
| 6.4.1 Overview and Analysis |
| 6.4.2 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
| 6.4.3 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Online Stores, 2022 - 2032F |
| 6.4.4 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Restaurants & Bars, 2022 - 2032F |
| 6.4.5 Indonesia Non-Alcoholic Beer Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
| 7 Indonesia Non-Alcoholic Beer Market Import-Export Trade Statistics |
| 7.1 Indonesia Non-Alcoholic Beer Market Export to Major Countries |
| 7.2 Indonesia Non-Alcoholic Beer Market Imports from Major Countries |
| 8 Indonesia Non-Alcoholic Beer Market Key Performance Indicators |
| 8.1 Percentage increase in sales of non-alcoholic beer in restaurants and cafes |
| 8.2 Number of new product launches and innovations in the non-alcoholic beer segment |
| 8.3 Growth in partnerships and collaborations between non-alcoholic beer brands and health-conscious influencers or organizations |
| 9 Indonesia Non-Alcoholic Beer Market - Opportunity Assessment |
| 9.1 Indonesia Non-Alcoholic Beer Market Opportunity Assessment, By Type, 2022 & 2032F |
| 9.2 Indonesia Non-Alcoholic Beer Market Opportunity Assessment, By Category, 2022 & 2032F |
| 9.3 Indonesia Non-Alcoholic Beer Market Opportunity Assessment, By Packaging, 2022 & 2032F |
| 9.4 Indonesia Non-Alcoholic Beer Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
| 10 Indonesia Non-Alcoholic Beer Market - Competitive Landscape |
| 10.1 Indonesia Non-Alcoholic Beer Market Revenue Share, By Companies, 2022 & 2032F |
| 10.2 Indonesia Non-Alcoholic Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here