Market Forecast By Type (Instant noodles, Veg noodles, Non-vegetarian noodles, Others), By Raw Material (Oat, Rice, Wheat, Others), By Distribution Channel (Supermarkets, Hypermarkets, Online Channels, Others) And Competitive Landscape
| Product Code: ETC217288 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Indonesia`s import trend for the noodles market experienced a notable decline from 2023 to 2024, with a growth rate of -52.77%. However, the compound annual growth rate (CAGR) for imports between 2020 and 2024 stood at 24.64%. This significant drop in import momentum in 2024 could be attributed to shifts in consumer preferences, changes in trade policies, or market instability impacting demand for noodles in Indonesia.
The Indonesia Nitric Acid Market Report comprehensively covers the market by type, raw material, and distribution channel. This report offers an unbiased and detailed analysis of the ongoing market dynamics, growth opportunities, and drivers influencing the Indonesia Noodles Market. Stakeholders can utilize this analysis to devise and align their strategies with current and future market trends.
The Indonesia Noodles Market has attained prominent growth and is expected to grow more in the future. The growth can be attributed to the increasing demand for students and working consumers as it takes minimal time for preparation.
According to 6Wresearch, Indonesia Noodles Market size is anticipated to rise at a CAGR of 8.4% during 2025-2031. One of the major drivers of this market is the changing lifestyle and eating habits of the Indonesian population as they are seeking quick and easy meal solutions and instant noodles require minimal time preparation. This particular attracts working people and students. Another major driving factor is the affordable price of noodles which makes price-sensitive consumers use it. These factors are contributing to the Indonesia Noodles Market growth.
However, there are also some challenges faced by it, such as low nutritional value, and high sodium intake. According to the World Health Organization (WHO), excessive intake of sodium could cause many diseases such as hypertension. As Indonesia's population is increasing and it imports wheat from Australia to make noodles, Australia is not able to export large amounts of wheat to Indonesia so there is a food security issue.
The Indonesian noodles market is a highly competitive and dynamic market with various players operating in different segments of the industry. Some of the key players in the market include Indofood, Wings Food, Nissin Foods, SamYang Foods, and Mi Sedaap.
The Indonesian government has recognized the potential of the noodles market and has taken several initiatives to support its growth. One of the key initiatives taken by the government is the establishment of the National Noodle Industry Development Committee (KKPBI). This committee works closely with various stakeholders in the noodles industry, including manufacturers, distributors, and consumers. In addition to this, the Indonesian government also launched a program called "One Village, One Product" (OVOP) which aims to promote local products and empower small-scale businesses in rural areas.
The Fresh Noodles market is poised for substantial growth between 2025 and 2031, driven by several factors such as technological advancements, increasing demand for Fresh Noodles, and supportive government policies. The market is expected to benefit from growing consumer awareness and a shift towards sustainable and eco-friendly products. The Fresh Noodles market presents significant growth opportunities for both established players and new entrants, with emerging trends and market dynamics creating a favorable environment for growth.
Instant noodles has been the dominant segment in the Indonesian noodles market for many years. This can be attributed to its convenience and quick preparation time, making it a popular choice among busy individuals. However, this segment has started to see slower growth rates in recent years due to concerns over its health effects.
According to Dhaval, Research Manager, 6Wresearch, supermarket chains such as Indomaret and Alfamart are widely present throughout Indonesia, making them a popular choice for consumers to purchase groceries and household essentials. They offer a wide variety of products, including noodles from both local and international brands.
The report provides a detailed analysis of the following market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Indonesia Noodles Market Overview |
| 3.1 Indonesia Country Macro Economic Indicators |
| 3.2 Indonesia Noodles Market Revenues & Volume, 2021 & 2031F |
| 3.3 Indonesia Noodles Market - Industry Life Cycle |
| 3.4 Indonesia Noodles Market - Porter's Five Forces |
| 3.5 Indonesia Noodles Market Revenues & Volume Share, By Type, 2021 & 2031F |
| 3.6 Indonesia Noodles Market Revenues & Volume Share, By Raw Material, 2021 & 2031F |
| 3.7 Indonesia Noodles Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
| 4 Indonesia Noodles Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing consumer demand for convenient and quick meal options |
| 4.2.2 Rising disposable incomes leading to higher spending on convenience foods |
| 4.2.3 Growing urbanization and busy lifestyles driving the demand for easy-to-prepare meals |
| 4.3 Market Restraints |
| 4.3.1 Price sensitivity among consumers in a price-competitive market |
| 4.3.2 Health concerns related to high sodium and preservative content in instant noodles |
| 4.3.3 Competition from other convenient meal options such as ready-to-eat meals and fast food |
| 5 Indonesia Noodles Market Trends |
| 6 Indonesia Noodles Market, By Types |
| 6.1 Indonesia Noodles Market, By Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 Indonesia Noodles Market Revenues & Volume, By Type, 2021-2031F |
| 6.1.3 Indonesia Noodles Market Revenues & Volume, By Instant noodles, 2021-2031F |
| 6.1.4 Indonesia Noodles Market Revenues & Volume, By Veg noodles, 2021-2031F |
| 6.1.5 Indonesia Noodles Market Revenues & Volume, By Non-vegetarian noodles, 2021-2031F |
| 6.1.6 Indonesia Noodles Market Revenues & Volume, By Others, 2021-2031F |
| 6.2 Indonesia Noodles Market, By Raw Material |
| 6.2.1 Overview and Analysis |
| 6.2.2 Indonesia Noodles Market Revenues & Volume, By Oat, 2021-2031F |
| 6.2.3 Indonesia Noodles Market Revenues & Volume, By Rice, 2021-2031F |
| 6.2.4 Indonesia Noodles Market Revenues & Volume, By Wheat, 2021-2031F |
| 6.2.5 Indonesia Noodles Market Revenues & Volume, By Others, 2021-2031F |
| 6.3 Indonesia Noodles Market, By Distribution Channel |
| 6.3.1 Overview and Analysis |
| 6.3.2 Indonesia Noodles Market Revenues & Volume, By Supermarkets, 2021-2031F |
| 6.3.3 Indonesia Noodles Market Revenues & Volume, By Hypermarkets, 2021-2031F |
| 6.3.4 Indonesia Noodles Market Revenues & Volume, By Online Channels, 2021-2031F |
| 6.3.5 Indonesia Noodles Market Revenues & Volume, By Others, 2021-2031F |
| 7 Indonesia Noodles Market Import-Export Trade Statistics |
| 7.1 Indonesia Noodles Market Export to Major Countries |
| 7.2 Indonesia Noodles Market Imports from Major Countries |
| 8 Indonesia Noodles Market Key Performance Indicators |
| 8.1 Market penetration rate of instant noodles in Indonesia |
| 8.2 Consumer perception and satisfaction levels with different noodle brands |
| 8.3 Number of new product launches and innovations in the Indonesian noodle market |
| 8.4 Growth in online sales and e-commerce presence for noodle brands |
| 8.5 Percentage of repeat purchases and customer loyalty programs in the noodle market |
| 9 Indonesia Noodles Market - Opportunity Assessment |
| 9.1 Indonesia Noodles Market Opportunity Assessment, By Type, 2021 & 2031F |
| 9.2 Indonesia Noodles Market Opportunity Assessment, By Raw Material, 2021 & 2031F |
| 9.3 Indonesia Noodles Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
| 10 Indonesia Noodles Market - Competitive Landscape |
| 10.1 Indonesia Noodles Market Revenue Share, By Companies, 2024 |
| 10.2 Indonesia Noodles Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |