| Product Code: ETC223168 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Indonesia`s import trend for orange marmalade in 2024 experienced a decline of -20.12% from the previous year, contrasting with the compound annual growth rate (CAGR) of 18.87% from 2020 to 2023. This negative import momentum in 2024 could be attributed to shifting consumer preferences, changes in trade policies, or market saturation, impacting the demand for imported orange marmalade in Indonesia.
The market for orange marmalade is also experiencing growth. Orange marmalade is a beloved spread in Indonesian households and is often consumed with breakfast items such as toast and pancakes. The increasing urbanization and changing lifestyles have led to a rise in demand for convenient and tasty breakfast options, further driving the market for orange marmalade.
The orange marmalade market in Indonesia is projected to experience positive growth owing to the rising demand for breakfast spreads and condiments. Orange marmalade`s tangy and bittersweet flavor appeals to a wide range of consumers, contributing to its popularity. The growing caf? culture and the use of orange marmalade in bakery products, desserts, and savory dishes are expected to drive market expansion. Additionally, the increasing disposable income and changing consumer preferences towards premium and artisanal products are likely to further boost the market.
The market also faces challenges related to the availability and sourcing of high-quality oranges suitable for marmalade production. Ensuring consistent taste and quality while adhering to food safety standards is crucial to maintain consumer loyalty. Additionally, effective marketing strategies and product positioning are essential to capture a significant market share.
The COVID-19 pandemic had a mixed impact on the orange marmalade market. While there was a surge in demand for packaged foods during the lockdown period, supply chain disruptions affected the availability of certain products. However, the market is expected to recover steadily as economic activities resume and consumer spending increases.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Orange Marmalade Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Orange Marmalade Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Orange Marmalade Market - Industry Life Cycle |
3.4 Indonesia Orange Marmalade Market - Porter's Five Forces |
3.5 Indonesia Orange Marmalade Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Indonesia Orange Marmalade Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Indonesia Orange Marmalade Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about health benefits of orange marmalade |
4.2.2 Growing demand for natural and organic food products |
4.2.3 Rising popularity of breakfast options and snacking culture in Indonesia |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials such as oranges and sugar |
4.3.2 Intense competition from other fruit preserves and spreads |
4.3.3 Challenges in distribution and shelf-space availability in retail outlets |
5 Indonesia Orange Marmalade Market Trends |
6 Indonesia Orange Marmalade Market, By Types |
6.1 Indonesia Orange Marmalade Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Orange Marmalade Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Indonesia Orange Marmalade Market Revenues & Volume, By Bitter Orange Marmalade, 2021-2031F |
6.1.4 Indonesia Orange Marmalade Market Revenues & Volume, By Sweet Orange Marmalade, 2021-2031F |
6.2 Indonesia Orange Marmalade Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Orange Marmalade Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.2.3 Indonesia Orange Marmalade Market Revenues & Volume, By Convenience Store, 2021-2031F |
6.2.4 Indonesia Orange Marmalade Market Revenues & Volume, By Online Store, 2021-2031F |
6.2.5 Indonesia Orange Marmalade Market Revenues & Volume, By Others, 2021-2031F |
7 Indonesia Orange Marmalade Market Import-Export Trade Statistics |
7.1 Indonesia Orange Marmalade Market Export to Major Countries |
7.2 Indonesia Orange Marmalade Market Imports from Major Countries |
8 Indonesia Orange Marmalade Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms |
8.2 Number of new product launches and innovations in the orange marmalade market |
8.3 Growth in online sales and e-commerce presence for orange marmalade products |
9 Indonesia Orange Marmalade Market - Opportunity Assessment |
9.1 Indonesia Orange Marmalade Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Indonesia Orange Marmalade Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Indonesia Orange Marmalade Market - Competitive Landscape |
10.1 Indonesia Orange Marmalade Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Orange Marmalade Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |