| Product Code: ETC217348 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Indonesia pasta and noodles market, the import trend experienced a significant decline from 2023 to 2024, with a growth rate of -52.77%. However, the compound annual growth rate (CAGR) for the period 2020-2024 stood at 24.64%. This sharp decline in import momentum could be attributed to shifting consumer preferences, changes in trade policies, or market instability during that period.
Indonesia's Pasta and Noodles market is anticipated to experience a high growth rate of 12.32% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

The combined pasta and noodles market in Indonesia has witnessed robust growth due to the versatility and ease of preparation they provide to consumers. Both traditional and international pasta varieties have gained popularity, and manufacturers are increasingly focusing on introducing innovative and localized products to meet diverse consumer demands.
The pasta and noodles market in Indonesia is witnessing robust growth, driven by several factors. One of the significant drivers is the rising demand for convenient and quick-to-prepare food products. Pasta and noodles offer a diverse range of flavors and are easily customizable, appealing to the Indonesian consumer palate. Moreover, the increasing influence of Western and Asian cuisines in the country`s culinary landscape has contributed to the growing popularity of pasta and noodles. The market is also influenced by the expanding retail sector, which provides easy access to a wide array of pasta and noodles products.
The pasta and noodles market in Indonesia faces the combined challenges from both sectors. One of the significant obstacles is the competition from other convenient food options, such as ready-to-eat meals and fast-food chains. The increasing popularity of these alternatives puts pressure on the pasta and noodles market to innovate and provide unique, value-added products to attract consumers. Another challenge is the impact of fluctuating raw material prices, such as wheat, rice, and tapioca. This affects the cost of production and may lead to price fluctuations for end consumers. Additionally, the market faces issues related to distribution and logistics, especially in reaching remote or less developed regions of the country. Efficient distribution networks and infrastructure development are vital for ensuring wider market reach and accessibility.
The combined pasta and noodles market in Indonesia faced varying trends. While the demand for instant noodles might have increased, the pasta segment could have encountered challenges due to its association with dine-in experiences. The widespread restaurant closures could have affected pasta consumption, but sales through retail channels might have remained relatively stable.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Pasta and Noodles Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Pasta and Noodles Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Pasta and Noodles Market - Industry Life Cycle |
3.4 Indonesia Pasta and Noodles Market - Porter's Five Forces |
3.5 Indonesia Pasta and Noodles Market Revenues & Volume Share, By Product, 2021 & 2031F |
4 Indonesia Pasta and Noodles Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and busy lifestyles leading to higher demand for convenient and quick meal options. |
4.2.2 Growing awareness of health benefits associated with consuming pasta and noodles as a staple food. |
4.2.3 Rising disposable income levels among the Indonesian population, leading to increased spending on convenient food items. |
4.3 Market Restraints |
4.3.1 Competition from traditional Indonesian cuisine and street food vendors can hinder the growth of pasta and noodles market. |
4.3.2 Price fluctuations in raw materials such as wheat and rice can impact the cost of production and pricing of pasta and noodles. |
5 Indonesia Pasta and Noodles Market Trends |
6 Indonesia Pasta and Noodles Market, By Types |
6.1 Indonesia Pasta and Noodles Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Pasta and Noodles Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Indonesia Pasta and Noodles Market Revenues & Volume, By Ambient, 2021-2031F |
6.1.4 Indonesia Pasta and Noodles Market Revenues & Volume, By Dried, 2021-2031F |
6.1.5 Indonesia Pasta and Noodles Market Revenues & Volume, By Chilled, 2021-2031F |
7 Indonesia Pasta and Noodles Market Import-Export Trade Statistics |
7.1 Indonesia Pasta and Noodles Market Export to Major Countries |
7.2 Indonesia Pasta and Noodles Market Imports from Major Countries |
8 Indonesia Pasta and Noodles Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for pasta and noodles brands. |
8.2 Number of new product launches and innovations in the pasta and noodles segment. |
8.3 Growth in the number of pasta and noodles outlets or restaurants in Indonesia. |
9 Indonesia Pasta and Noodles Market - Opportunity Assessment |
9.1 Indonesia Pasta and Noodles Market Opportunity Assessment, By Product, 2021 & 2031F |
10 Indonesia Pasta and Noodles Market - Competitive Landscape |
10.1 Indonesia Pasta and Noodles Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Pasta and Noodles Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |