Product Code: ETC10777231 | Publication Date: Apr 2025 | Updated Date: Jun 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The personal computer market in Indonesia is characterized by a growing demand for laptops and desktops driven by increased internet penetration, digitalization efforts, and a rising trend of remote work and online learning. Key players in the market include global brands such as HP, Lenovo, and Asus, as well as local brands like Advan and Axioo. The market is highly competitive, with a wide range of products catering to different consumer segments based on price, performance, and design preferences. Sales channels include both online and offline retailers, with e-commerce platforms gaining popularity due to convenience and competitive pricing. The market is expected to continue growing as the Indonesian population becomes more tech-savvy and as the government pushes for digital transformation across various sectors.
The personal computer market in Indonesia is experiencing a shift towards laptops and tablets due to their portability and versatility. Consumers are increasingly looking for devices that can meet their work, study, and entertainment needs on the go. There is also a growing demand for gaming laptops among the younger demographic, driving sales in the gaming PC segment. Additionally, there is a trend towards ultra-slim and lightweight laptops with longer battery life as more people prioritize mobility and convenience. The COVID-19 pandemic has further accelerated the adoption of PCs for remote work and online learning, leading to an overall increase in PC sales as the importance of having reliable computing devices at home becomes more apparent.
The Indonesia personal computer market faces several challenges, including a shift towards mobile devices such as smartphones and tablets which has reduced the demand for traditional PCs. Furthermore, economic uncertainties and fluctuations in currency exchange rates can impact consumer purchasing power, leading to decreased spending on non-essential items like computers. Additionally, high import taxes and tariffs on technology products can drive up prices, making PCs less affordable for the average consumer. The rapid pace of technological advancements also poses a challenge as consumers may opt to postpone purchases in anticipation of newer models being released. Lastly, the lack of widespread access to high-speed internet in rural areas hinders the potential growth of the PC market as online activities are limited.
Investment opportunities in the Indonesia personal computer market are promising due to the country`s growing economy and increasing adoption of technology. Key areas for investment include the production of affordable and high-quality laptops and desktops to cater to the rising demand from consumers and businesses. Additionally, there is potential for investment in the development of innovative computer peripherals and accessories to complement the personal computer market. With a large population and a young demographic that is tech-savvy, Indonesia offers a lucrative market for companies looking to capitalize on the increasing digitalization trend. Investing in distribution networks and retail channels to reach a wider audience can also be a strategic move to tap into the growing personal computer market in Indonesia.
The Indonesian government has implemented several policies to support the personal computer market in the country. These include tax incentives for local manufacturing of computers and components, efforts to promote digital literacy and technology adoption among the population, and initiatives to encourage domestic production of electronic goods. Additionally, the government has been focusing on improving infrastructure and internet connectivity to drive increased usage of personal computers across various sectors. The goal is to foster a competitive and innovative environment in the personal computer market, while also ensuring that local companies are given the opportunity to thrive and contribute to the country`s economic growth.
The Indonesia personal computer market is expected to experience steady growth in the coming years, driven by factors such as increasing digitalization, rising disposable incomes, and growing demand for PCs in both consumer and business segments. The shift towards remote work and online learning due to the COVID-19 pandemic has further boosted the demand for personal computers. Additionally, the government`s initiatives to promote digital infrastructure and connectivity are likely to contribute to market growth. However, challenges such as increasing competition from smartphones and tablets, as well as potential supply chain disruptions, could impact the market dynamics. Overall, the Indonesia personal computer market is poised for expansion, with opportunities for innovative products and services catering to the evolving needs of consumers and businesses.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Personal Computer Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Personal Computer Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Personal Computer Market - Industry Life Cycle |
3.4 Indonesia Personal Computer Market - Porter's Five Forces |
3.5 Indonesia Personal Computer Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Indonesia Personal Computer Market Revenues & Volume Share, By Processor Type, 2021 & 2031F |
3.7 Indonesia Personal Computer Market Revenues & Volume Share, By Usage Type, 2021 & 2031F |
3.8 Indonesia Personal Computer Market Revenues & Volume Share, By Operating System, 2021 & 2031F |
3.9 Indonesia Personal Computer Market Revenues & Volume Share, By Form Factor, 2021 & 2031F |
4 Indonesia Personal Computer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Personal Computer Market Trends |
6 Indonesia Personal Computer Market, By Types |
6.1 Indonesia Personal Computer Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Personal Computer Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Indonesia Personal Computer Market Revenues & Volume, By Desktop PC, 2021 - 2031F |
6.1.4 Indonesia Personal Computer Market Revenues & Volume, By Laptop, 2021 - 2031F |
6.1.5 Indonesia Personal Computer Market Revenues & Volume, By Workstation, 2021 - 2031F |
6.1.6 Indonesia Personal Computer Market Revenues & Volume, By All-in-One PC, 2021 - 2031F |
6.1.7 Indonesia Personal Computer Market Revenues & Volume, By Gaming PC, 2021 - 2031F |
6.2 Indonesia Personal Computer Market, By Processor Type |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Personal Computer Market Revenues & Volume, By Intel Core i9, 2021 - 2031F |
6.2.3 Indonesia Personal Computer Market Revenues & Volume, By AMD Ryzen 7, 2021 - 2031F |
6.2.4 Indonesia Personal Computer Market Revenues & Volume, By Apple M-Series, 2021 - 2031F |
6.2.5 Indonesia Personal Computer Market Revenues & Volume, By Intel Core i7, 2021 - 2031F |
6.2.6 Indonesia Personal Computer Market Revenues & Volume, By Custom Built, 2021 - 2031F |
6.3 Indonesia Personal Computer Market, By Usage Type |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Personal Computer Market Revenues & Volume, By Gaming, 2021 - 2031F |
6.3.3 Indonesia Personal Computer Market Revenues & Volume, By Office Work, 2021 - 2031F |
6.3.4 Indonesia Personal Computer Market Revenues & Volume, By Content Creation, 2021 - 2031F |
6.3.5 Indonesia Personal Computer Market Revenues & Volume, By Home Use, 2021 - 2031F |
6.3.6 Indonesia Personal Computer Market Revenues & Volume, By Esports, 2021 - 2031F |
6.4 Indonesia Personal Computer Market, By Operating System |
6.4.1 Overview and Analysis |
6.4.2 Indonesia Personal Computer Market Revenues & Volume, By Windows, 2021 - 2031F |
6.4.3 Indonesia Personal Computer Market Revenues & Volume, By macOS, 2021 - 2031F |
6.4.4 Indonesia Personal Computer Market Revenues & Volume, By Linux, 2021 - 2031F |
6.4.5 Indonesia Personal Computer Market Revenues & Volume, By Chrome OS, 2021 - 2031F |
6.4.6 Indonesia Personal Computer Market Revenues & Volume, By Windows, 2021 - 2031F |
6.5 Indonesia Personal Computer Market, By Form Factor |
6.5.1 Overview and Analysis |
6.5.2 Indonesia Personal Computer Market Revenues & Volume, By Tower, 2021 - 2031F |
6.5.3 Indonesia Personal Computer Market Revenues & Volume, By Ultrabook, 2021 - 2031F |
6.5.4 Indonesia Personal Computer Market Revenues & Volume, By Mini-PC, 2021 - 2031F |
6.5.5 Indonesia Personal Computer Market Revenues & Volume, By Slim, 2021 - 2031F |
6.5.6 Indonesia Personal Computer Market Revenues & Volume, By Custom Build, 2021 - 2031F |
7 Indonesia Personal Computer Market Import-Export Trade Statistics |
7.1 Indonesia Personal Computer Market Export to Major Countries |
7.2 Indonesia Personal Computer Market Imports from Major Countries |
8 Indonesia Personal Computer Market Key Performance Indicators |
9 Indonesia Personal Computer Market - Opportunity Assessment |
9.1 Indonesia Personal Computer Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Indonesia Personal Computer Market Opportunity Assessment, By Processor Type, 2021 & 2031F |
9.3 Indonesia Personal Computer Market Opportunity Assessment, By Usage Type, 2021 & 2031F |
9.4 Indonesia Personal Computer Market Opportunity Assessment, By Operating System, 2021 & 2031F |
9.5 Indonesia Personal Computer Market Opportunity Assessment, By Form Factor, 2021 & 2031F |
10 Indonesia Personal Computer Market - Competitive Landscape |
10.1 Indonesia Personal Computer Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Personal Computer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |