| Product Code: ETC301648 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The portable water purifier market in Indonesia is expected to register a healthy CAGR over the forecast period due to increasing awareness about drinking safe water, rising income levels, and improving living standards resulting from urbanization trends across the country. The value of this market was estimated at around USD 50 million in 2025 and is anticipated to reach an amount close to USD 80 million by 2031.
The portable water purifiers market in Indonesia is witnessing growth, driven by various factors that address the increasing need for safe and clean drinking water. One of the main drivers for this market is the growing concern over waterborne diseases and the need for reliable water purification solutions. Portable water purifiers offer a convenient and efficient way to treat water from different sources, making it suitable for consumption in outdoor activities, emergencies, and areas with limited access to clean water. Additionally, the rising popularity of outdoor recreational activities such as camping, trekking, and traveling fuels the demand for portable water purifiers. Consumers` awareness of the environmental impact of single-use plastic bottles also drives the adoption of these purifiers as an eco-friendly alternative to bottled water. Moreover, the increasing urbanization and population growth in Indonesia result in higher demand for portable water purifiers in urban areas where the municipal water supply may not always be reliable.
The market faces challenges. One of the primary challenges is the presence of counterfeit or low-quality products in the market, which can compromise water purification effectiveness and consumer health. Ensuring regulatory compliance and promoting certified and reliable products is crucial for building consumer trust. Additionally, reaching remote and underserved areas with portable water purifiers may require innovative distribution and marketing strategies.
The COVID-19 pandemic as travel restrictions and lockdowns limited outdoor activities and tourism. However, the pandemic also highlighted the importance of clean water and sanitation, leading to increased awareness and demand for water purifiers, including portable options. As restrictions ease and tourism resumes, the market is expected to recover, with consumers prioritizing their health and safety, including access to clean water.
The Indonesia portable water purifiers market is anticipated to witness growth due to the country`s water quality challenges and the need for safe drinking water, especially in remote areas and during outdoor activities. Portable water purifiers provide convenient solutions to filter and purify water from various sources, making it safe for consumption. The market growth is also attributed to increasing awareness of waterborne diseases and the importance of access to clean drinking water. Key players in this market could include companies like PT. Aquasana Indonesia, PT. LifeStraw Indonesia, and PT. Katadyn Indonesia.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Portable Water Purifiers Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Portable Water Purifiers Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Portable Water Purifiers Market - Industry Life Cycle |
3.4 Indonesia Portable Water Purifiers Market - Porter's Five Forces |
3.5 Indonesia Portable Water Purifiers Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.6 Indonesia Portable Water Purifiers Market Revenues & Volume Share, By End-User, 2021 & 2031F |
3.7 Indonesia Portable Water Purifiers Market Revenues & Volume Share, By Channels of Distribution, 2021 & 2031F |
4 Indonesia Portable Water Purifiers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about waterborne diseases and the importance of clean drinking water |
4.2.2 Growth in the tourism industry leading to higher demand for portable water purifiers |
4.2.3 Government initiatives promoting access to safe drinking water in remote areas |
4.3 Market Restraints |
4.3.1 High initial cost of portable water purifiers compared to traditional water sources |
4.3.2 Limited access to electricity in rural areas hindering the usage of electric purifiers |
4.3.3 Lack of awareness about the benefits and availability of portable water purifiers in certain regions |
5 Indonesia Portable Water Purifiers Market Trends |
6 Indonesia Portable Water Purifiers Market, By Types |
6.1 Indonesia Portable Water Purifiers Market, By Technology |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Portable Water Purifiers Market Revenues & Volume, By Technology, 2021-2031F |
6.1.3 Indonesia Portable Water Purifiers Market Revenues & Volume, By Gravity Purifier, 2021-2031F |
6.1.4 Indonesia Portable Water Purifiers Market Revenues & Volume, By UV Purifier, 2021-2031F |
6.1.5 Indonesia Portable Water Purifiers Market Revenues & Volume, By RO Purifier, 2021-2031F |
6.2 Indonesia Portable Water Purifiers Market, By End-User |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Portable Water Purifiers Market Revenues & Volume, By Commercial, 2021-2031F |
6.2.3 Indonesia Portable Water Purifiers Market Revenues & Volume, By Residential, 2021-2031F |
6.3 Indonesia Portable Water Purifiers Market, By Channels of Distribution |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Portable Water Purifiers Market Revenues & Volume, By Retail Stores, 2021-2031F |
6.3.3 Indonesia Portable Water Purifiers Market Revenues & Volume, By Direct sales, 2021-2031F |
6.3.4 Indonesia Portable Water Purifiers Market Revenues & Volume, By Online, 2021-2031F |
7 Indonesia Portable Water Purifiers Market Import-Export Trade Statistics |
7.1 Indonesia Portable Water Purifiers Market Export to Major Countries |
7.2 Indonesia Portable Water Purifiers Market Imports from Major Countries |
8 Indonesia Portable Water Purifiers Market Key Performance Indicators |
8.1 Percentage increase in the adoption of portable water purifiers in rural areas |
8.2 Number of partnerships with NGOs or government bodies for water purification projects |
8.3 Percentage of households using portable water purifiers in urban vs rural areas. |
9 Indonesia Portable Water Purifiers Market - Opportunity Assessment |
9.1 Indonesia Portable Water Purifiers Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.2 Indonesia Portable Water Purifiers Market Opportunity Assessment, By End-User, 2021 & 2031F |
9.3 Indonesia Portable Water Purifiers Market Opportunity Assessment, By Channels of Distribution, 2021 & 2031F |
10 Indonesia Portable Water Purifiers Market - Competitive Landscape |
10.1 Indonesia Portable Water Purifiers Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Portable Water Purifiers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |