Product Code: ETC427284 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Indonesia Razor Market is poised for steady growth rate improvements from 2025 to 2029. From 10.61% in 2025, the growth rate steadily ascends to 13.06% in 2029.
In the Asia region, the Razor market in Indonesia is projected to expand at a high growth rate of 11.98% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.
The Indonesia Razor market is a highly competitive and dynamic sector. Razors are a daily grooming essential, and the market is influenced by factors like fashion trends, hygiene, and disposable income. Both manual and electric razors are popular choices, with an increasing trend towards electric razors due to their convenience. Market players are continuously launching new products and marketing strategies to capture a larger market share.
The Indonesia razor market is influenced by grooming trends and personal care habits. With a rising awareness of personal grooming and the availability of a wide range of grooming products, razors remain a popular choice among consumers. The market is also driven by innovations in razor technology, such as multi-blade systems and ergonomic designs. However, competition from electric shavers and environmental concerns related to disposable razors may pose challenges to the market.
The Indonesia Razor market faces several challenges in its outlook. Firstly, there is a significant presence of unbranded and counterfeit razors in the market, which not only impacts the sales of legitimate razor manufacturers but also raises safety concerns for consumers. Moreover, the market is sensitive to economic fluctuations, as disposable razors are often seen as non-essential items. Competition is fierce, with numerous local and international brands offering a wide range of razor products, making it challenging for companies to differentiate themselves. Lastly, changes in grooming preferences and the popularity of alternative hair removal methods, such as waxing and laser treatments, pose a threat to the traditional razor market.
The razor market saw fluctuations in demand as personal grooming habits changed. During lockdowns, consumers reduced spending on non-essential items like razors. However, as restrictions eased, there was a rebound in the market as people resumed their grooming routines. Online sales of razors and grooming products also increased.
In the Indonesia razor market, key players such as PT Mandom Indonesia Tbk are significant manufacturers and suppliers of razors and shaving products. They cater to consumers seeking grooming and personal care solutions, providing a range of shaving options.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Razor Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Razor Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Razor Market - Industry Life Cycle |
3.4 Indonesia Razor Market - Porter's Five Forces |
3.5 Indonesia Razor Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Indonesia Razor Market Revenues & Volume Share, By Segment, 2021 & 2031F |
3.7 Indonesia Razor Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Indonesia Razor Market Revenues & Volume Share, By Blade Type, 2021 & 2031F |
3.9 Indonesia Razor Market Revenues & Volume Share, By Consumer, 2021 & 2031F |
4 Indonesia Razor Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Indonesia leading to higher spending on personal grooming products. |
4.2.2 Growing awareness about personal hygiene and grooming practices among the Indonesian population. |
4.2.3 Rising urbanization and changing lifestyle preferences driving the demand for convenience products like razors. |
4.3 Market Restraints |
4.3.1 Intense competition among razor manufacturers in Indonesia leading to price wars and margin pressures. |
4.3.2 Cultural norms and traditions influencing preferences for traditional grooming methods over the use of razors. |
4.3.3 Economic fluctuations and currency devaluation impacting the affordability of razors for consumers. |
5 Indonesia Razor Market Trends |
6 Indonesia Razor Market, By Types |
6.1 Indonesia Razor Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Razor Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Indonesia Razor Market Revenues & Volume, By Cartridge Razors, 2021-2031F |
6.1.4 Indonesia Razor Market Revenues & Volume, By Disposable Razors, 2021-2031F |
6.1.5 Indonesia Razor Market Revenues & Volume, By Electric Razors, 2021-2031F |
6.1.6 Indonesia Razor Market Revenues & Volume, By Straight Razors, 2021-2031F |
6.1.7 Indonesia Razor Market Revenues & Volume, By Safety Razors, 2021-2031F |
6.2 Indonesia Razor Market, By Segment |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Razor Market Revenues & Volume, By Mass, 2021-2031F |
6.2.3 Indonesia Razor Market Revenues & Volume, By Standard, 2021-2031F |
6.2.4 Indonesia Razor Market Revenues & Volume, By Premium, 2021-2031F |
6.3 Indonesia Razor Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Razor Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 Indonesia Razor Market Revenues & Volume, By Department Stores, 2021-2031F |
6.3.4 Indonesia Razor Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.5 Indonesia Razor Market Revenues & Volume, By Online, 2021-2031F |
6.4 Indonesia Razor Market, By Blade Type |
6.4.1 Overview and Analysis |
6.4.2 Indonesia Razor Market Revenues & Volume, By Stainless Steel, 2021-2031F |
6.4.3 Indonesia Razor Market Revenues & Volume, By Carbon Steel, 2021-2031F |
6.5 Indonesia Razor Market, By Consumer |
6.5.1 Overview and Analysis |
6.5.2 Indonesia Razor Market Revenues & Volume, By Men, 2021-2031F |
6.5.3 Indonesia Razor Market Revenues & Volume, By Women, 2021-2031F |
7 Indonesia Razor Market Import-Export Trade Statistics |
7.1 Indonesia Razor Market Export to Major Countries |
7.2 Indonesia Razor Market Imports from Major Countries |
8 Indonesia Razor Market Key Performance Indicators |
8.1 Average revenue per user for razor products in Indonesia. |
8.2 Adoption rate of online sales channels for razor products. |
8.3 Consumer satisfaction and loyalty scores for razor brands in the Indonesian market. |
9 Indonesia Razor Market - Opportunity Assessment |
9.1 Indonesia Razor Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Indonesia Razor Market Opportunity Assessment, By Segment, 2021 & 2031F |
9.3 Indonesia Razor Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Indonesia Razor Market Opportunity Assessment, By Blade Type, 2021 & 2031F |
9.5 Indonesia Razor Market Opportunity Assessment, By Consumer, 2021 & 2031F |
10 Indonesia Razor Market - Competitive Landscape |
10.1 Indonesia Razor Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Razor Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |